Authored By: Sarah
11 Jul 2024

 Digital Marketing Spending Market Size to grow by USD 353.53 billion between 2024-2028

According to a research report “ Digital Marketing Spending Market” by Application (Mobile devices, Desktops) Type (Search ads, Display ads, Social media, E-mail marketing, Others) Geography (APAC, North America, Europe, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 353.53 billion, at a CAGR of  8.8% during the forecast period. The global digital marketing spending market is experiencing substantial growth due to the seismic shift in consumer behavior towards e-commerce. Factors fueling this transformation include the expansion of internet accessibility, the widespread utilization of smartphones and connected devices, and evolving lifestyle trends. As an increasing number of consumers opt for the convenience and accessibility of online shopping, businesses are compelled to invest in digital marketing strategies to effectively engage with this demographic. The proliferation of e-commerce platforms and the availability of seamless digital payment solutions have led to exponential growth in online transactions, further incentivizing consumers to shop digitally.

Browse market data tables, figures, and in-depth TOC on “Digital Marketing Spending Market” by Application (Mobile devices, Desktops) Type (Search ads, Display ads, Social media, E-mail marketing, Others) Geography (APAC, North America, Europe, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Application, the Mobile devices segment is projected to dominate the market size in 2024

In the expansive digital marketing spending market, search advertising offers diverse formats designed to achieve distinct marketing objectives. Text ads, a ubiquitous format, present succinct text snippets adjacent to search results, captivating users through persuasive messaging and keyword alignment. Product Listing Ads (PLAs), also known as shopping ads, exhibit product images, prices, and details within search results, catering to e-commerce businesses aiming to promote individual items. Local search ads zero in on users searching within specific geographic locations, integrating location-relevant data like business addresses and directions to attract nearby consumers. Responsive search ads adapt to users' search queries and devices, enabling marketers to generate flexible ad content, thereby optimizing relevance and performance.

By Type, Search ads  segment is expected to hold the largest market size for the year 2024

In the digital marketing spending market, an increasing number of countries are prioritizing IT infrastructure investments and adopting advanced technologies to facilitate digitalization. This shift allows businesses to adapt to evolving consumer preferences and capitalize on the expanding market opportunities within the cost-effective sector. Notably, mobile devices are gaining significant traction over desktops due to their portability and the rising trend of cross-device advertising. Leading industry players, such as Google, are heavily investing in this area, further fueling the transition from desktop to mobile advertising. Cross-device advertising, which enables seamless ad delivery across multiple devices, is a key factor driving this transformation.

APAC is forecasted to hold the largest market size by region in 2024

The Asia-Pacific (APAC) region is a significant contributor to the global digital marketing spending market, characterized by its rapid digitalization, expanding internet penetration, and a vast and growing consumer base. This diverse landscape comprises developed economies, such as Japan, South Korea, Australia, and Singapore, as well as emerging markets like China, India, and Southeast Asia. The region's population spends an increasing amount of time on social media, with mobile devices being the future of programmatic advertising. This trend, coupled with the burgeoning use of mobile devices, will positively impact the market's growth trajectory.

The Digital Marketing Spending Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Alphabet Inc.
  • AppLovin Corp.
  • Coalition Technologies LLC
  • Dentsu Group Inc.
  • Disruptive Advertising Inc.
  • Ignite Visibility LLC
  • InMobi Pte. Ltd.
  • Meta Platforms Inc.
  • Microsoft Corp.
  • Oracle Corp.
  • Perfect Search Media
  • Power Digital Marketing
  • RAPP
  • Silverback Strategies Inc.
  • Thinknow
  • Thrive Internet Marketing Agency
  • Twitter Inc.
  • Verizon Communications Inc.
  • WebFX
  • L7 Creative

For insights on company offerings- Request a sample report!

Research Analysis Overview

The digital marketing spending market continues to grow as more consumers engage with brands through various digital channels. According to recent studies, third-party websites, eBooks, and videos are among the top content choices for consumers. Influencer marketing, text messages, and digital signage are also gaining popularity. Marketers are leveraging smartphones, tablets, computers, and other mobile devices to reach consumers through display ads, online video, and apps. Marketing specialists use a customer journey approach to deliver personalized services across search engines, social media, and websites. Consumers are increasingly using mobile devices to access digital content, making it essential for businesses to optimize their websites and apps for these devices. Services like text message marketing and influencer collaborations offer targeted and engaging ways to reach consumers. Display ads on websites and social media platforms allow businesses to reach a broad audience, while online video provides a more immersive experience. As the digital marketing landscape continues to evolve, businesses must stay up-to-date with the latest trends and technologies to effectively engage with consumers and drive growth. By investing in a comprehensive digital marketing strategy, businesses can reach their audience through the channels they use most and provide a seamless customer experience.

Market Research Overview

In the digital marketing spending market, social platforms like Facebook and Netscape's search engine continue to dominate, with mobile marketing through MMS, push notifications, and text messages gaining significant traction. Mobile devices, including smartphones and tablets, are the preferred choices for consumers, leading to an increase in subscriptions, sales, email sign-ups, registrations, and referrals. Digital communication through channels like email marketing, pay-per-click advertising, and social media marketing, including platforms such as Instagram, Twitter, and LinkedIn, are essential for businesses looking to drive website traffic, increase sales, build brands, and interact with customers. In the B2B sphere, industry professionals rely on digital media for lead generation, while B2C customers are influenced by short-term offers and relationship-building strategies. Influencer marketing, eBooks, videos, infographics, whitepapers, and blog posts are popular content choices for engaging audiences and driving inbound links. Digital signage, chatbots, and multimedia messages are also becoming increasingly popular, with mobile internet users consuming content daily on their devices. Trust and brand awareness are crucial in the digital world, with tools like Mailchimp, Google, and Bing used for targeted advertising and SEO. Traditional marketers and old-school companies are adapting to the digital marketing landscape, with commission-based affiliate marketing and selling through e-commerce platforms like Amazon and social media becoming common practices. However, it's essential to be aware of unconscious and implicit biases, as well as negative stereotypes and derogatory attitudes, when creating digital marketing strategies. Digital marketing agencies and marketing specialists help businesses navigate the complex digital marketing landscape, with data analytics skills, social media skills, and writing skills being essential for success. In the end, the goal is to drive website traffic, increase sales, build brands, and interact with customers effectively in the digital world.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

Read News Read Less
Interested in this report?
Get your sample now!