Authored By: Sarah
11 Jul 2024

 Smart Speaker Market to grow by USD 50753.9 million between 2024-2028

According to a research report “ Smart Speaker Market” by End-user (Residential, Commercial) Distribution Channel (Offline, Online) Geography (North America, Europe, APAC, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 50753.9 million at a CAGR of  34.28% during the forecast period. In the dynamic smart speaker market, major players Amazon and Alphabet (Google) held significant market share with impressive unit sales of approximately ten million and eight million, respectively, in Q1 2022. Notable vendors Alibaba, Baidu, and Xiaomi also contributed to the market's growth. The market's expansion is anticipated to continue, driven by the multifunctional capabilities of smart speakers..

Browse market data tables, figures, and in-depth TOC on “Smart Speaker Market” by End-user (Residential, Commercial) Distribution Channel (Offline, Online) Geography (North America, Europe, APAC, South America, Middle East and Africa) Global Forecast to 2028.

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By End-user, the Residential segment is projected to dominate the market size in 2024.

The offline smart speaker market has experienced significant growth due to global investment in traditional retail outlets, as indicated by the U.S. Census Bureau's 2022 Annual Retail Trade Survey reporting a 8.0% increase in retail sales to USD7,041.0 billion. Technological advancements and affordable pricing have fueled demand for high-end smart speakers, resulting in a narrowing price disparity between online and offline channels. Vendors prioritize price competitiveness, aligning offline prices with MSRP, thereby enhancing market accessibility for consumers.

By Distribution Channel, Offline  segment is expected to hold the largest market size for the year 2024.

In the business realm, the residential sector of the global smart speaker market is experiencing robust expansion during the forecast period. The indispensable role of smart speakers in modern households is the primary catalyst fueling this growth. The burgeoning demand for digital content and subscriptions, such as Amazon Prime, Netflix, and YouTube, necessitates the integration of smart speakers into domestic settings worldwide. Equipped with voice control capabilities and acting as a central hub for digital streaming platforms, TVs, and other devices, smart speakers have witnessed unrelenting adoption for personal use in households.

North America is forecasted to hold the largest market size by region in 2024.

In the dynamic business landscape, the Smart Speaker Market continues to gain traction, driven by advancements in voice recognition technology and increasing consumer preference for hands-free, convenient solutions. With an estimated growth rate of XX% CAGR, this sector is poised to reach a significant market size by XX, offering lucrative opportunities for tech-savvy businesses and investors alike. Key players include Amazon, Google, and Apple, who are continually enhancing their offerings to capture a larger market share.

The Smart Speaker Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Alphabet Inc.
  • Inc.
  • Apple Inc.
  • Bang and Olufsen Group
  • Belkin International Inc.
  • Bose Corp.
  • Edifier International Ltd.
  • Imagine Marketing Pvt. Ltd.
  • Lenovo Group Ltd.
  • LG Electronics Inc.
  • NXP Semiconductors NV
  • Onkyo Corp.
  • Portronics Digital Pvt. Ltd.
  • Qualcomm Inc.
  • Samsung Electronics Co. Ltd.
  • Sonos Inc.
  • Sony Group Corp.
  • Xiaomi Communications Co. Ltd.
  • Zebronics India Pvt. Ltd.
  • Zound Industries International AB

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Research Analysis Overview

The Smart Speaker Market has experienced significant growth in recent years, driven by data-steered innovations and the integration of digital technology into our daily lives. Smart home appliances and products, such as intelligent virtual assistants, have become increasingly popular. These wireless voice-enabled devices, often equipped with Bluetooth and Wi-Fi capabilities, enable users to control their smart home devices using voice commands. Sensors and smart home hubs are integral components of these systems, allowing for seamless communication between various smart devices. The Internet of Things (IoT) and the expansion of smart homes have fueled the demand for smart speakers, making them a must-have for tech-savvy consumers. Speaker manufacturers continue to invest in research and development to enhance the functionality and capabilities of these devices, further expanding their market reach.

Market Research Overview

The Smart Speaker Market has experienced significant growth in recent years, driven by advancements in Artificial Intelligence (AI) and the integration of voice assistance in various digital technologies. Baidu, like other speaker manufacturers, is at the forefront of this innovation, developing intelligent virtual assistants that utilize voice patterns and data-steered innovations to enhance user experience. These wireless voice-enabled devices, including smart speakers, radios, TVs, and even smart locks, are connected via Bluetooth or Wi-Fi and form part of the Internet of Things (IOT) ecosystem in smart homes. However, the widespread adoption of smart home appliances and products also poses security risks. Data misuse and potential privacy concerns are valid concerns, as these devices collect and process vast amounts of user data. It is crucial for online platforms and smart home hubs to prioritize data security and implement robust security measures to mitigate these risks. In summary, the smart speaker market continues to evolve, offering numerous benefits while presenting new challenges in the realm of digital technology and artificial technology.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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