Authored By: Sarah
11 Jul 2024

 Craft Vodka Market Size to grow by USD 755 million between 2024-2028

According to a research report “ Craft Vodka Market” by Product (Large craft distiller, Medium craft distiller, Small craft distiller) Distribution Channel (On-trade channel, Off-trade channel) Geography (North America, Europe, APAC, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 755 million, at a CAGR of  5.77% during the forecast period. The craft vodka market is experiencing significant growth due to the rising consumer preference for small-batch, artisanal spirits with unique flavor profiles. Major players in this sector include Smirnoff, a Diageo brand, Absolut, owned by Pernod Ricard, and Tito's Handmade Vodka. The global craft vodka market is poised for expansion, driven by the increasing popularity of flavored craft vodka among millennial and female consumers. These consumers, who identify as creative and distinctive, are open to exploring new and experimental products, making craft vodka a favored choice. The market is further bolstered by the emergence of innovative and diverse flavor offerings that deviate from traditional vodka tastes.

Browse market data tables, figures, and in-depth TOC on “Craft Vodka Market” by Product (Large craft distiller, Medium craft distiller, Small craft distiller) Distribution Channel (On-trade channel, Off-trade channel) Geography (North America, Europe, APAC, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Product, the Large craft distiller segment is projected to dominate the market size in 2024

In the spirits industry, the primary distribution avenue for craft vodka is the on-trade channel, which encompasses establishments such as bars, restaurants, and pubs. Notably, some craft distilleries have expanded their offerings by incorporating distillery tours and on-site tasting rooms, providing consumers with a unique and engaging experience. The preference for craft vodka in the on-trade sector is growing significantly, particularly in key markets like the United States and Germany. The forecast period anticipates a continued increase in on-trade consumption of craft vodka.

By Distribution Channel, On-trade channel  segment is expected to hold the largest market size for the year 2024

In the global craft vodka market, large craft distillers produce volumes ranging from 52,576 to 394,317 9-liter cases annually. Although they represent a minimal market share in terms of quantity, their substantial production capacities generate significant revenues. Notable large craft distillers include TITO'S HANDMADE VODKA and HEAVEN HILL BRANDS. The current business environment is favorable, with several US states, such as Virginia, reconsidering restrictive distillery regulations. For instance, Virginia recently abolished the requirement for a distillery to have a minimum 91-meter driveway access from the main highway.

North America is forecasted to hold the largest market size by region in 2024

The Craft Vodka market represents a significant growth opportunity for spirits producers. With a rising consumer preference for artisanal and authentic spirits, the demand for craft vodka is increasing. This niche market segment offers unique value propositions, including superior taste, local sourcing, and sustainable production methods. Producers who can effectively differentiate their offerings and build strong brand narratives will capture market share and thrive in this competitive landscape.

The Craft Vodka Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • 44 North Vodka
  • 619 Spirits North Park
  • Alcobrew Distilleries India Ltd.
  • Bainbridge Organic Distillers
  • Beam Suntory Inc.
  • BrewDog Plc
  • Candella Micro Distillery
  • Cardinal Spirits
  • Charbay Distillery
  • Diageo Plc
  • Fifth Generation Inc.
  • Hanson Spirits LLC
  • Long Road Distellers
  • Pernod Ricard SA
  • Rogue Ales and Spirits
  • Sazerac Co. Inc.
  • St. George Spirits
  • Toms Town Distilling Co
  • William Grant and Sons Ltd
  • Woody Creek Distellers

For insights on company offerings- Request a sample report!

Research Analysis Overview

The craft vodka market is experiencing a surge in popularity, with numerous neighborhood companies producing unique and flavorful spirits. House of Suntory and Beam Suntory, two major players in the liquor industry, have joined the trend by investing in craft vodka distilleries. Alcobrew Distilleries, a subsidiary of House of Suntory, collaborates with regional origins to create vodka using organic and premium ingredients. Meanwhile, Meili, a craft distillery, gains attention with its partnership with celebrities like Jason Derulo and Jason Momoa, adding a touch of glamour to its brand. Julian Cox, a renowned mixologist, also contributes to the creation of unique flavor profiles. MGM Resorts International's Drizzly platform offers these craft vodkas to consumers, making them easily accessible. Heaven Hill Brands and Deep Eddy Vodka are other notable players in the craft vodka scene, producing flavored vodkas using local ingredients in small quantities. Newly formulated products continue to emerge, offering consumers a diverse range of choices beyond mass-produced counterparts. Craft spirits enthusiasts can explore a world of unique flavors, each with its distinct regional origins and character.

Market Research Overview

Title: Navigating the Craft Vodka Market: Rahasya, Haku, and the Rise of Artisanal Spirits The craft vodka market is a dynamic and evolving landscape, with players like Rahasya, Haku, Jim Beam, Yamazaki, and House of Suntory leading the charge. Amidst the dominance of well-known brands, smaller craft distilleries are making waves with their unique selling factors. Craft vodka distilleries face various business challenges, including adjustments due to economic variables such as unstable economic situations, recessions, and changing consumer tastes. These economic factors influence consumer spending patterns, pushing consumers towards other spirits and non-alcoholic beverages. Craft vodka goods differentiate themselves through brand identity, higher-quality ingredients, smaller batches, and unique selling factors. Essential ingredients include grains, water, and sometimes exotic ingredients or unusual barrels. Craftsmanship and fine ingredients are essential to create distinct flavors. Brand familiarity and consumer values play a significant role in profitability. However, mass-produced substitutes often undercut prices, making regulatory obstacles crucial. Alcohol laws, permits, and licenses are essential, with modifications to laws and the regulatory environment impacting the industry. Successful branding, wider distribution through retail locations, internet platforms, restaurants, and bars, and natural ingredients contribute to the growth of craft vodka. High-end spirits, craft cocktails, and mixology and cocktails further fuel the demand for craft vodka. Artisanal varieties, super-premium vodkas, ethnic premium vodkas, and flavored craft vodkas cater to diverse consumer preferences. Gluten-free, organic ingredients, and regional origins add value to the craft vodka market. Notable craft distilleries include Heaven Hill Brands, Deep Eddy Vodka, and Flavored vodka. Jason Derulo, Jason Momoa, Julian Cox, MGM Resorts International, and Drizzly are some notable figures associated with the craft vodka industry. In conclusion, the craft vodka market is a thriving industry with various challenges and opportunities. Craftsmanship, unique flavor profiles, and consumer values drive the growth of this sector. Regulatory obstacles and economic variables remain significant challenges, but the potential for innovation and success is immense.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

Read News Read Less
Interested in this report?
Get your sample now!