The Craft Beer Market in Europe is being driven by Growing number of microbreweries and craft breweries
The Craft Beer Market in Europe is expected to grow at a CAGR of 9.7% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 19.2 billion. The European craft beer market is experiencing a surge in mergers and acquisitions, with major vendors strategically acquiring smaller players to broaden their product offerings and enhance supply chain efficiency. This trend is driven by the high consumer demand for craft beer, which has encouraged larger entities to expand their presence in this category. Additionally, partnerships with regional macro breweries and distributors are a popular strategy for key players to enter new markets and introduce innovative products. These strategic moves enable vendors to increase market shares, access new technologies, and strengthen their competitive positions within the craft beer sector.
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The market is segmented based on
According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows:
However, the market also witnesses some limitations, which are as follows:
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Market Scope |
|
Report Coverage |
Details |
Page number |
181 |
Base year |
2024 |
Historic period |
2019-2023 |
Forecast period |
2025-2029 |
Growth momentum & CAGR |
Accelerate at a CAGR of 9.7% |
Market growth 2025-2029 |
USD 19.2 billion |
Market structure |
market_structure.ucfirst |
YoY growth 2024-2025(%) |
8.0 |
Key countries |
Germany, UK, Poland, Russia, and Rest of Europe |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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The Craft Beer Market in Europe is experiencing significant growth, driven by the rise of Microbreweries and Independent Breweries. Consumers are increasingly preferring flavorful options like Craft Lager, Ale, Stouts, and innovative flavors such as CBD infused beers. Health-conscious drinkers opt for Low Alcohol Beverages and No Alcohol Beers. Millennials and Gen Z favor Brewpubs, while Organic flavors cater to the health-conscious segment. Beer brewing technologies continue to evolve, offering diverse Alcoholic Beverages. Off trade and On trade sales channels cater to different consumer preferences. Large beer companies compete with bottom fermenting and top fermented yeast, while Alcohol tolerance varies among consumers. Retail shops stock a wide range of Craft Ale and innovative brews.
The European craft beer market witnesses ongoing expansion, driven by the surge in production from microbreweries and independent breweries. This segment accounts for approximately 80% of the total beer production in the region. Notably, consumer preferences have shifted towards low alcohol beverages and no alcohol beers, expanding the market scope. Key product categories, such as craft lager, ale, and stouts, continue to gain traction. The European brewers market encompasses entities engaged in the production of beer, craft beer, and malt liquors, excluding equipment like commercial beer dispensers and commercial beer kegerators. The market expansion is fueled by the proliferation of microbreweries and independent breweries, which have seen substantial growth, particularly in developed markets. For instance, the US has experienced a substantial increase in the number of craft brewers since 2021.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
Technavio Research
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