Authored By: Sarah
12 Feb 2025

Latest News- Craft Beer Market in Europe: Off-trade is expected to lead the Distribution Channel segment during 2025-2029

The Craft Beer Market in Europe is being driven by Growing number of microbreweries and craft breweries

The Craft Beer Market in Europe is expected to grow at a CAGR of 9.7% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 19.2 billion. The European craft beer market is experiencing a surge in mergers and acquisitions, with major vendors strategically acquiring smaller players to broaden their product offerings and enhance supply chain efficiency. This trend is driven by the high consumer demand for craft beer, which has encouraged larger entities to expand their presence in this category. Additionally, partnerships with regional macro breweries and distributors are a popular strategy for key players to enter new markets and introduce innovative products. These strategic moves enable vendors to increase market shares, access new technologies, and strengthen their competitive positions within the craft beer sector. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

  • Distribution Channel
    • Off-trade
    • On-trade
  • Product
    • IPA-based craft beer
    • Seasonal-based craft beer
    • Pale ale-based craft beer
    • Amber ale-based craft beer
    • Others
  • Geography
    • Europe
      • Germany
      • UK

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

  • Growing number of microbreweries and craft breweries
  • Increasing number of product launches for craft beer
  • Growing demand for craft beer among millennials

However, the market also witnesses some limitations, which are as follows:

  • Stringent regulations and heavy taxation for alcoholic beverages
  • Growing competition from other alcoholic beverages
  • Campaigns against alcohol consumption in Europe

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Market Scope in Craft Beer Market in Europe Research Report

Market Scope

Report Coverage

Details

Page number

181

Base year

2024

Historic period

2019-2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 9.7%

Market growth 2025-2029

USD 19.2 billion

Market structure

market_structure.ucfirst

YoY growth 2024-2025(%)

8.0

Key countries

Germany, UK, Poland, Russia, and Rest of Europe

Competitive landscape

Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

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Find out which segment is leading the market by accessing the free PDF report

Research Analysis Overview

The Craft Beer Market in Europe is experiencing significant growth, driven by the rise of Microbreweries and Independent Breweries. Consumers are increasingly preferring flavorful options like Craft Lager, Ale, Stouts, and innovative flavors such as CBD infused beers. Health-conscious drinkers opt for Low Alcohol Beverages and No Alcohol Beers. Millennials and Gen Z favor Brewpubs, while Organic flavors cater to the health-conscious segment. Beer brewing technologies continue to evolve, offering diverse Alcoholic Beverages. Off trade and On trade sales channels cater to different consumer preferences. Large beer companies compete with bottom fermenting and top fermented yeast, while Alcohol tolerance varies among consumers. Retail shops stock a wide range of Craft Ale and innovative brews.

Market Research Overview

The European craft beer market witnesses ongoing expansion, driven by the surge in production from microbreweries and independent breweries. This segment accounts for approximately 80% of the total beer production in the region. Notably, consumer preferences have shifted towards low alcohol beverages and no alcohol beers, expanding the market scope. Key product categories, such as craft lager, ale, and stouts, continue to gain traction. The European brewers market encompasses entities engaged in the production of beer, craft beer, and malt liquors, excluding equipment like commercial beer dispensers and commercial beer kegerators. The market expansion is fueled by the proliferation of microbreweries and independent breweries, which have seen substantial growth, particularly in developed markets. For instance, the US has experienced a substantial increase in the number of craft brewers since 2021.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.


Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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