Craft Beer Market in Europe Size to grow by USD 15.9 billion between 2024-2028

Technavio, a leading provider of market research reports, has released its latest study on Craft Beer Market in Europe. This report offers a comprehensive analysis of the current market trends, emerging opportunities, and key challenges. The European craft beer market is witnessing a surge in mergers and acquisitions (M&A) activities, which is a positive trend for vendors seeking to expand their market shares and gain access to innovative products and technologies. Successful M&A transactions enable larger players to absorb smaller, specialized craft beer producers, thereby broadening their product offerings and enhancing supply chain efficiency. Moreover, strategic partnerships with regional macro breweries and distributors are key growth strategies for major players, enabling them to penetrate new markets and introduce unique craft beer products.

Key Highlights

Growth Projections

The global craft beer market in europe  size is estimated to grow by USD 15.9 bn from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  8.78% during the forecast period. Growing number of microbreweries and craft breweries is driving market growth, with a trend towards increasing number of partnerships, agreements, and m and a activities  However, stringent regulations and heavy taxation for alcoholic beverages  poses a challenge.Key market players include Anheuser Busch InBev SA NV, Asahi Group Holdings Ltd., Brasserie De La Senne, BrewDog Plc, Buxton Brewery Co. Ltd., Carlsberg Breweries AS, Cloudwater Brew Co., Diageo Plc, Duvel Moortgat NV, German Kraft Brewery Ltd, Heineken NV, Lervig AS, Magic Rock Brewing Co. Ltd., Mikkeller APS, Stone Brewing Co. LLC, Swinkels Family Brewers, The Boston Beer Co. Inc., Thornbridge Brewery, VAN PUR S.A., and Wild Beer Co..

Know what is trending in the market - Access a free sample report! 

Major Findings

• The European craft beer market is experiencing a significant surge, with an increasing number of microbreweries and artisanal breweries emerging. These establishments prioritize quality and innovation, often using traditional brewing methods and unique ingredients to distinguish themselves from mass-produced beers. This trend is fueled by consumers' growing appreciation for authentic and diverse beer flavors, leading to a thriving and dynamic market.


• The European craft beer market is witnessing a significant surge in new product launches. Brewers are continuously innovating and introducing unique, high-quality craft beers to cater to the growing consumer demand. This trend is driven by the increasing preference for authentic, artisanal beers, as well as the proliferation of microbreweries and craft beer bars across the continent. The competitive landscape is becoming more dynamic as new players enter the market, offering a diverse range of flavors and styles to meet the evolving tastes of consumers.


• The European craft beer market faces significant challenges due to stringent regulations and heavy taxation on alcoholic beverages. These hurdles make it difficult for small-scale breweries to compete with larger, established players. The complex regulatory landscape and high taxes can limit the growth potential for craft brewers, who often rely on innovation and niche offerings to differentiate themselves in the market. Despite these challenges, the sector continues to attract investment and innovation, driven by consumer demand for unique and authentic beer experiences.


• The European craft beer market is experiencing intensifying competition from various alcoholic beverages, including wine, spirits, and mass-produced beers. Consumers' preferences are diversifying, leading to a fragmented market landscape. Breweries must differentiate themselves through unique offerings, innovative marketing strategies, and high-quality products to maintain market share. The industry's growth trajectory remains positive, but brewers must adapt to the evolving market dynamics to succeed.

Market Research Overview

The global brewers market encompasses entities engaged in the production of beer, craft beer, and malt liquors. Exclusively, this market does not encompass the manufacturing of commercial beer dispensers and kegerators. Factors driving the expansion of the global brewers market include the substantial upsurge in craft beer production, particularly in developed markets. This trend is fueled by the proliferation of craft breweries, which account for approximately 80% of the total production. In the US, for instance, the number of craft brewers has experienced substantial growth since 2021. This surge in craft beer production is primarily attributable to the rise of microbreweries.

The Craft Beer Market in Europe is experiencing significant growth, fueled by the Growing number of microbreweries and craft breweries. Businesses are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

For insights on company offerings- Request a sample report!

Regional Insights

The European craft beer market exhibits robust growth, driven by consumer preference for authentic, locally-brewed beers. This segment represents a significant opportunity for businesses, with increasing demand for artisanal brews and a shift away from mass-produced beers. Market size is projected to expand at a CAGR of X% over the next five years, fueled by factors such as changing demographics, rising disposable income, and government support for local industries.

Research Analysis Overview

The Craft Beer Market in Europe is experiencing a significant surge in popularity, with retail shops seeing increased sales of this distinctive alcoholic beverage. Craft beer, known for its organic flavors and innovative brewing techniques, caters to the evolving consumer preferences of Millennials and Gen Z. Two primary brewing methods distinguish craft beer from mass-produced beers: top fermenting and bottom fermenting. Top fermenting, using warmer temperatures and allowing the yeast to rise to the top, results in ale, while bottom fermenting, using cooler temperatures and sinking yeast, produces lager. Europe's craft beer industry boasts a diverse range of flavorful options, from stouts and porters to IPAs and seasonal brews. Beer brewing technologies have advanced, leading to the creation of CBD-infused beers, no alcohol beers, and low alcohol beers. The health benefits of craft beer, including antioxidants and vitamins, add to its allure. The on-trade and off-trade sectors, including brewpubs and independent/microbreweries, are thriving in this market. Consumers are drawn to the unique tastes and experiences offered by craft beer, making it a lucrative and ever-evolving market in Europe.

About Technavio                                                                        

Technavio is a global market research company offering comprehensive reports and insights on various industries. Our research helps businesses make informed decisions by providing actionable data and trends. Technavio is based on four simple principles: easy-to-access reports, robust industry coverage, a focus on new and emerging technologies, and competitive pricing. We believe in helping companies and executives become better equipped to make faster, sounder, and more effective decisions. Technavio is one of the most influential market research and advisory firms in the world. We work with business and technology leaders to provide cutting-edge market research and insights to companies. 

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/