Authored By: Sarah
15 Jul 2024

 Broadcasting Cable Tv Market Size to grow by USD 35.4 billion between 2024-2028

According to a research report “ Broadcasting Cable Tv Market” by Revenue Stream (Advertising, Subscription) Application (Satellite TV, Cable TV, Internet Protocol TV (IPTV), Others) Geography (North America, APAC, Europe, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 35.4 billion, at a CAGR of 2.11% during the forecast period. In the dynamic media landscape, cable TV broadcasters are strategically investing in the creation and expansion of their Over-The-Top (OTT) platforms. Leveraging historical content from extensive libraries, broadcasters cater to viewer preferences through curated content selection and predictive analytics models. Additionally, bundled packages that offer both internet connectivity and traditional TV subscriptions are gaining traction, providing significant growth opportunities for the global broadcasting cable TV market. These innovative offerings not only generate new revenue streams but also help mitigate potential cord-cutting scenarios..

Browse market data tables, figures, and in-depth TOC on “Broadcasting Cable Tv Market” by Revenue Stream (Advertising, Subscription) Application (Satellite TV, Cable TV, Internet Protocol TV (IPTV), Others) Geography (North America, APAC, Europe, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Revenue Stream, the Advertising segment is projected to dominate the market size in 2024

In the global broadcasting cable TV market, the satellite TV segment dominated with a significant market share in 2023. Satellite TV is a sophisticated system for disseminating, transmitting, and receiving television content via signals beamed from communication satellites. Home satellite dish antennas capture these signals, enabling access to satellite TV from virtually anywhere in the world. This technology is particularly valuable for households situated beyond the reach of cable or internet services, providing them with high-definition digital video content.

By Application, Satellite TV  segment is expected to hold the largest market size for the year 2024

The global broadcasting cable TV market is segmented based on revenue sources into advertising and subscription. In 2023, the advertising segment dominated the market due to the expanding reach of cable and satellite TV networks in underpenetrated regions and rural households. This revenue model, applicable to both online and offline businesses, involves generating income by selling advertising space. TV networks significantly rely on advertising revenue, with commercials aired during programming intermissions, generating substantial financial returns.

North America is forecasted to hold the largest market size by region in 2024

The broadcasting cable TV market represents a significant business sector, characterized by continuous growth and innovation. Key players in this industry deliver premium content to subscribers via cable, satellite, and IPTV platforms. Market trends include advancements in technology, increasing competition, and consumer demand for personalized viewing experiences. Strategic partnerships, mergers and acquisitions, and pricing strategies are essential tools for market success.

The Broadcasting Cable Tv Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Alphabet Inc.
  • AT and T Inc.
  • BroadbandTV Corp.
  • Comcast Corp.
  • DISH Network L.L.C.
  • Gray Television Inc.
  • Netflix Inc.
  • RTL Group SA
  • SES SA
  • Tokyo Broadcasting System International Inc.
  • Verizon Communications Inc.
  • Warner Bros. Discovery, Inc.
  • Zee Entertainment Enterprises Ltd.

For insights on company offerings- Request a sample report!

Research Analysis Overview

The broadcasting market encompasses both cable TV and FM radio, utilizing one-to-many models to deliver video and audio content to consumers. The electromagnetic spectrum is a crucial financial element in this industry, as broadcasters must acquire and utilize spectrum licenses to transmit their signals. Broadcasting includes television, which delivers video content, and radio, which delivers audio content. Alliances and combinations among broadcasters, service providers, and streaming applications have transformed the industry, allowing for bundled packages and increased access to content libraries. Advertising remains a significant revenue source, with international sports events attracting major sponsors. Technological progress, including predictive analytics models and user preference data, enables broadcasters to tailor content to audiences. Financial elements, such as subscription fees and advertising revenue, continue to shape the industry's landscape.

Market Research Overview

The cable TV segment of the broadcasting industry is undergoing significant changes due to technological disruptions and regulatory obstacles. The rise of software-defined networking (SDN) and over-the-top (OTT) services is transforming the way audiences consume digital content. Cable operators are now competing with streaming services like Netflix and Amazon Prime, which offer high-speed internet and access to a vast library of movies, TV shows, and online content. Pay-TV subscriptions are declining as consumers shift towards free OTT services. Broadcasting rights for sports, movies, and TV shows are becoming increasingly expensive, and anti-piracy regulations and legislation are adding to the financial elements. VFX studios are producing OTT channels to cater to niche audiences, and technology improvements are enabling Interactive TV and live streaming. The internet, smart TVs, and mobile applications are driving the growth of OTT services. The satellite TV segment is also evolving with streaming applications, and broadcasting services are disseminating information through FM Radio, television, and radio. The one-to-many models of traditional broadcasting are giving way to personalized content consumption. High infrastructure costs, international sports events, and alliances and combinations are key financial elements shaping the broadcasting industry. Advertising revenue channels, predictive analytics models, and user preference are critical factors for broadcasters. Despite these challenges, the future of broadcasting looks promising, with technological progress and multi-year multi-platform agreements offering new opportunities for growth.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

Read News Read Less
Interested in this report?
Get your sample now!