Latest News- Sporting Events Market: Sponsorships is expected to lead the Revenue Stream segment during 2025-2029

The Sporting Events Market is being driven by Increasing sports sponsorship spending

The Sporting Events Market is expected to grow at a CAGR of 9.9% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 138.6 billion. In today's digital age, social media has emerged as a valuable data source for businesses, particularly in the sports industry. Event organizers leverage social computing tools for branding, marketing, and knowledge management initiatives. These platforms facilitate real-time audience engagement, enabling cost-effective collaborations. Vendors capitalize on social networking sites like Twitter and Facebook to reach wider audiences, gather feedback, and analyze sentiment. Advanced behavioral analytics further enhance the utility of social media, making it an indispensable part of business processes in the sports events market. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Revenue Stream
  • Sponsorships
  • Tickets
  • Broadcasting and media rights
  • Merchandising
• Event Type
  • Soccer
  • Cricket
  • Tennis
  • Others
• Type
  • Digital ticket
  • Online Printable Tickets
  • Paper Tickets
• Geography
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • APAC
    • China
    • India
    • Japan
  • North America
    • Canada
    • US
  • Middle East and Africa
  • South America
    • Brazil

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increasing sports sponsorship spending
• Rapid growth of sports industry and international sporting events
• Rising usage of mobile applications for engaging fans in online sporting events

However, the market also witnesses some limitations, which are as follows:

• Rising concerns in ticket counterfeiting for sporting events
• Rising disinterest in sporting events among new generations
• Failing to update in technological advancements in sports industry

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Market Scope in Sporting Events Market Research Report

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Research Analysis Overview

The dynamic world of sports is marked by various events, from tennis tournaments to league games and tennis matches. Fans eagerly await tickets to these exciting competitions held in stadiums and venues. Reports and content surrounding athletes, leagues, and teams fuel the buzz on social media. Marketing, sponsorship, broadcasting, merchandise, and hospitality add to the overall experience. Ticket sales remain a significant aspect of the sporting events market.

Market Research Overview

The sporting events market is a significant segment of the global leisure facilities industry, encompassing entities involved in the organization and sale of sports tickets. According to Technavio, this market falls under the larger umbrella of the global leisure facilities market, which includes companies operating in sectors such as sports and fitness centers, stadiums, golf courses, and amusement parks. The overall size of the hotels, restaurants, and leisure market is determined by the consolidated revenue generated by entities in the casino and gaming, hotels, resorts, and cruise lines, leisure facilities, and restaurants sectors. The expansion of the global leisure facilities market will be fueled by the rise in disposable income, enabling consumers to allocate more funds towards discretionary spending categories, including sports and entertainment.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/