APAC Beer Market Poised for Growth Amid Changing Consumer Trends,2024-2028

The beer market in APAC is set for significant expansion, with a projected increase of USD 61 billion from 2024 to 2028, growing at a CAGR of 4.4%. Key factors driving this growth include shifting consumer preferences, the rise of craft breweries, and the increasing influence of Western drinking culture. However, regulatory challenges and anti-alcohol campaigns in certain countries may pose obstacles to market expansion

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Market Segmentation

The APAC beer market is segmented based on distribution channel, packaging, and geography:

Distribution Channel:

• On-trade – Bars, pubs, restaurants, and other hospitality venues.
• Off-trade – Retail stores, supermarkets, eCommerce, and at-home consumption.

Packaging:

• Bottles
• Cans

Geographical Coverage:

• China
• India
• Japan

Market Drivers

Growing Demand from Millennials

Millennials in the APAC region are a driving force behind beer consumption, favoring premium and craft beer options over traditional alcoholic beverages. Their growing interest in unique, artisanal drinking experiences has boosted demand for specialty brews such as Kokum Sour, Brown Ale, and Mango Lassi Wheat Ale. Additionally, social media and cultural influences have strengthened the appeal of beer as a preferred beverage for social gatherings.

Urbanization and Westernization

The increasing urban population and exposure to Western drinking habits have contributed to beer's popularity in APAC. The expansion of bars, pubs, restaurants, and convenience stores has created more on-trade opportunities, particularly in China, India, and Japan.

Market Trends

Rise in Mergers and Acquisitions

The beer industry in APAC is undergoing rapid consolidation, with large breweries acquiring smaller players to expand market share and product offerings. Mergers and acquisitions are enabling companies to enter new markets and strengthen their presence in the premium and craft beer segments.

Expansion of Craft Beer and Non-Alcoholic Options

Craft beer is becoming increasingly popular among APAC consumers, particularly in urban areas. Additionally, the demand for non-alcoholic beer options is on the rise, reflecting changing consumer preferences and health-conscious trends.

Market Challenges

Anti-Alcohol Campaigns and Regulatory Barriers

Efforts to curb alcohol consumption, particularly in China and India, are presenting challenges for the beer industry. Government regulations, increased taxation, and awareness campaigns against alcohol consumption could slow market growth.

Local Cultural Influences and Market Fragmentation

While premium beer brands dominate, local drinking customs and varied regulatory environments across APAC create a complex market landscape. Companies must navigate diverse consumer preferences and adapt their strategies accordingly.

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Regional Market Trends

China

• Largest beer-consuming market in APAC.
• Increasing demand for premium and craft beers.
• Government policies may impact alcohol sales.

India

• Growth driven by urbanization and changing drinking culture.
• Emerging craft beer scene with strong millennial influence.
• Stricter alcohol regulations may limit market expansion.

Japan

• Established beer market with strong demand for premium and non-alcoholic beers.
• Increasing preference for at-home consumption and retail sales.
• Craft breweries gaining popularity among younger consumers.

Key Players in the APAC Beer Market

• Anheuser Busch InBev SA NV
• Asahi Group Holdings Ltd.
• Beijing Yanjing Beer Group Corp.
• Carlsberg Breweries AS
• Constellation Brands Inc.
• Coopers Brewery Ltd.
• D.G. Yuengling and Son Inc.
• Diageo PLC
• Heineken NV
• Kirin Holdings Co. Ltd.
• Lion Pty. Ltd.
• Molson Coors Beverage Co.
• Sapporo USA Inc.
• Sierra Nevada Brewing Co.
• Squatters Pub Brewery
• Stone and Wood Brewing Co.
• The Boston Beer Co. Inc.
• The Gambrinus Co.
• Tsingtao Brewery Co. Ltd.
• Vam Distilleries and Beverages