Authored By: Sarah
11 Jul 2024

 Bar Soap Market to grow by USD 8764.3 million between 2024-2028

According to a research report “ Bar Soap Market” by Material (Synthetic, Natural) Distribution Channel (Offline, Online) Geography (APAC, North America, Europe, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 8764.3 million at a CAGR of  4.36% during the forecast period. The surge in hygiene consciousness, fueled by the COVID-19 pandemic, has significantly influenced consumer habits and the personal care industry, notably the global bar soap market. This heightened focus on cleanliness is driven by the understanding of its role in disease prevention. Consumers are increasingly seeking effective and dependable cleansing solutions, such as bar soaps, to uphold their health and well-being. Handwashing, a fundamental preventive measure, has been emphasized as a critical defense against not only COVID-19 but also other communicable diseases. Keywords: hygiene awareness, consumer behaviors, personal care sector, global bar soap market, cleanliness, preventive measure, health and well-being..

Browse market data tables, figures, and in-depth TOC on “Bar Soap Market” by Material (Synthetic, Natural) Distribution Channel (Offline, Online) Geography (APAC, North America, Europe, South America, Middle East and Africa) Global Forecast to 2028.

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By Material, the Synthetic segment is projected to dominate the market size in 2024.

In the global bar soap market landscape of 2023, offline channels held the largest market share. This segment's dominance is attributed to its ability to provide a tangible consumer experience. Key offline distribution channels include specialty stores, hypermarkets and supermarkets, convenience stores, and drug stores. The expansion of these retail formats is a significant trend, driving market growth. Organized retailers, both in developed and emerging economies, are the primary sales avenues for bar soap vendors, who compete fiercely for the coveted shelf space in these outlets.

By Distribution Channel, Offline  segment is expected to hold the largest market size for the year 2024.

In the 2023 global bar soap market, synthetic soaps held the largest market share, driven by consumer preference for synthetic liquid hand soaps due to their bacterial disinfection properties. These soaps primarily utilize chemically formulated detergents, such as sodium laureth sulfate (SLS), for effective cleansing. However, concerns over potential irritants and allergens in synthetic formulations have led to scrutiny, particularly among consumers with sensitive skin. Furthermore, the environmental and health implications of synthetic chemicals have fueled a demand for alternative, values-aligned options in the market.

APAC is forecasted to hold the largest market size by region in 2024.

The Bar Soap Market represents a significant business sector, characterized by robust growth and increasing consumer demand. Key players in this industry focus on innovation, sustainability, and competitive pricing to capture market share. Consumer preferences lean towards natural and organic ingredients, driving companies to invest in research and development. The market size is projected to expand, fueled by rising health consciousness and increasing disposable income.

The Bar Soap Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Beaumont Products Inc.
  • CST Soap
  • Dr. Woods Products
  • Godrej Consumer Products Ltd.
  • Henkel AG and Co. KGaA
  • Himalaya Global Holdings Ltd.
  • ITC Ltd.
  • John Drury and Co. Ltd.
  • Johnson and Johnson Services Inc.
  • LOreal SA
  • Manos Soap Co.
  • Natura and Co Holding SA
  • Neals Yard Ltd.
  • Reckitt Benckiser Group Plc
  • The Original Bradford Soap Works Inc.
  • The Procter and Gamble Co.
  • Twincraft Skincare
  • Unilever PLC
  • Vanguard Soap
  • VVF Ltd.

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Research Analysis Overview

The Bar Soap Market encompasses the production and distribution of solid soap bars, a staple in various commercial places such as hotels, showrooms, food courts, shopping malls, restaurants, fitness centers, colleges, and schools. These soaps are made using raw materials like surfactants and natural ingredients, including unrefined components derived from plants. The online retailer channel has significantly impacted the soap market, allowing consumers to purchase bar soaps and other cleaning agents conveniently. Luxury hotels and high-end showrooms often prioritize hygiene standards, leading to the demand for organic bar soaps made from natural substances. Consumers increasingly prefer these soaps due to their skin-friendly properties and the absence of harsh chemicals. The cleansing agents' production cycle involves the transformation of raw materials into soap bars, which are then packaged and sold in various commercial places. Fluid cleansers, such as liquid soaps, also hold a significant market share. However, bar soaps continue to be popular due to their affordability and ease of use. The soap market's growth is driven by the increasing demand for hygiene products and the availability of a wide range of options catering to various consumer preferences.

Market Research Overview

The Bar Soap Market encompasses a wide range of products, including liquid soaps sold through online retailer channels and offline stores. These soaps come in various forms, such as Specialty bar soaps made with Organic oils and exfoliating ingredients like Lavender powder and Essential oils. Some soaps are plant-based and eco-friendly, using natural ingredients like Coconut oil, Cocoa butter, and Shea butter for moisturizing. The market also caters to consumers with specific needs, offering Vegan soaps free from synthetic fragrances, colors, and chemical emulsifiers like Sodium laurel sulfate. Multi-step routines for self-care and personal hygiene often involve bar soaps for body cleaning, as well as for dish washing and bathing. Natural and synthetic soaps are available, with some consumers preferring home remedies using Herbal powder and natural substances like Orange peel powder, Whole wheat flour, and Gram flour for oil cleansing. Allergic reactions to raw materials like Sodium laurel sulfate and surfactants can be addressed with raw, unrefined components from plants. The Bar Soap Market serves various sectors, including hotels, showrooms, food courts, shopping malls, pharmacies, specialty stores, beauty salons, and the personal care market. Soaps are used in commercial places like restaurants, fitness centers, colleges, and schools for cleaning agents and maintaining pH levels to combat bacteria and sensitivities like eczema.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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