Automation Testing Market Analysis and Forecast 2024-2028

The automation testing market is projected to grow by USD 30.21 billion at a CAGR of 15.91% between 2023 and 2028. The market expansion is driven by the increasing demand for continuous delivery and continuous integration (CD/CI) across industries. Rapid digital transformation has led organizations to adopt automation testing to ensure software quality and reduce time-to-market. However, implementing automation testing tools remains a challenge due to complexity, especially in large enterprises with intricate IT infrastructure.

For more details about the industry, get the PDF sample report for free

Market Segmentation

End-user:

• BFSI

• Telecom and media

• Manufacturing

• Others

Deployment:

• On-premises

• Cloud-based

Geography:

• North America

  • US

• Europe

  • Germany

  • UK

• APAC

  • China

  • Japan

• South America

• Middle East and Africa

By End-user Insights

The BFSI sector is anticipated to witness significant growth in automation testing adoption due to stringent regulatory requirements and the need for security and compliance. Agile testing methodologies are gaining traction to address digitalization challenges. AI and ML integration enhances testing capabilities, while cloud-based testing solutions provide flexibility and cost savings. The service segment dominates the market due to the rising demand for outsourced testing services. Security testing is crucial to prevent unauthorized access and data breaches, ensuring trust and confidence among customers.

Regional Market Trends

North America is expected to contribute 43% to the global market growth. The US and Canada are key contributors, with industries such as finance, healthcare, retail, and manufacturing undergoing digital transformation. The adoption of AI, ML, and cloud solutions is driving market expansion. The COVID-19 pandemic accelerated remote work and digital services adoption, further emphasizing the need for strong and reliable digital solutions.

Market Dynamics

Drivers:

• Increasing demand for continuous delivery and continuous integration (CD/CI)

• Agile testing practices enhancing software development

• AI and ML integration improving automation testing efficiency

• Cloud solutions providing flexibility and cost savings

• Rising demand for outsourced testing services

Trends:

• Rapid digital transformation across industries

• Adoption of Agile testing and DevOps methodologies

• Automation testing ensuring compliance with regulations

• Increased adoption of cloud-based testing solutions

• Growing demand for managed testing services

Challenges:

• Complexity in automation testing tool implementation

• Integration with existing development environments and CI/CD pipelines

• Need for expertise in configuring test environments and frameworks

Get more details by ordering the complete report

Key Players

• Accenture Plc

• Afour Technologies

• Apexon

• Applitools Group

• Astegic Inc.

• Broadcom Inc.

• Capgemini Service SAS

• Cigniti Technologies Ltd.

• Codoid

• Cygnet Infotech

• International Business Machines Corp.

• Invensis Technologies Pvt Ltd.

• Keysight Technologies Inc.

• Microsoft Corp.

• Mobisoft Infotech

• Open Text Corp.

• Parasoft Corp.

• Sauce Labs Inc.

• Tricentis GmbH

• Worksoft

Recent Developments

•  Accenture Plc expanded its automation testing services to enhance IT performance.