The automation testing market is projected to grow by USD 30.21 billion at a CAGR of 15.91% between 2023 and 2028. The market expansion is driven by the increasing demand for continuous delivery and continuous integration (CD/CI) across industries. Rapid digital transformation has led organizations to adopt automation testing to ensure software quality and reduce time-to-market. However, implementing automation testing tools remains a challenge due to complexity, especially in large enterprises with intricate IT infrastructure.
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BFSI
Telecom and media
Manufacturing
Others
Cloud-based
North America
US
Europe
Germany
UK
APAC
China
Japan
South America
Middle East and Africa
The BFSI sector is anticipated to witness significant growth in automation testing adoption due to stringent regulatory requirements and the need for security and compliance. Agile testing methodologies are gaining traction to address digitalization challenges. AI and ML integration enhances testing capabilities, while cloud-based testing solutions provide flexibility and cost savings. The service segment dominates the market due to the rising demand for outsourced testing services. Security testing is crucial to prevent unauthorized access and data breaches, ensuring trust and confidence among customers.
North America is expected to contribute 43% to the global market growth. The US and Canada are key contributors, with industries such as finance, healthcare, retail, and manufacturing undergoing digital transformation. The adoption of AI, ML, and cloud solutions is driving market expansion. The COVID-19 pandemic accelerated remote work and digital services adoption, further emphasizing the need for strong and reliable digital solutions.
Increasing demand for continuous delivery and continuous integration (CD/CI)
Agile testing practices enhancing software development
AI and ML integration improving automation testing efficiency
Cloud solutions providing flexibility and cost savings
Rising demand for outsourced testing services
Rapid digital transformation across industries
Adoption of Agile testing and DevOps methodologies
Automation testing ensuring compliance with regulations
Increased adoption of cloud-based testing solutions
Growing demand for managed testing services
Complexity in automation testing tool implementation
Integration with existing development environments and CI/CD pipelines
Need for expertise in configuring test environments and frameworks
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Accenture Plc
Afour Technologies
Apexon
Applitools Group
Astegic Inc.
Broadcom Inc.
Capgemini Service SAS
Cigniti Technologies Ltd.
Codoid
Cygnet Infotech
International Business Machines Corp.
Invensis Technologies Pvt Ltd.
Keysight Technologies Inc.
Microsoft Corp.
Mobisoft Infotech
Open Text Corp.
Parasoft Corp.
Sauce Labs Inc.
Tricentis GmbH
Worksoft
Accenture Plc expanded its automation testing services to enhance IT performance.
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