Authored By: Sarah
11 Jul 2024

 Yogurt Market Size to grow by USD 41.5 billion between 2024-2028

According to a research report “ Yogurt Market” by Product (Spoonable yogurt, Drinkable yogurt) Flavor (Plain, Flavored) Geography (APAC, Europe, North America, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 41.5 billion, at a CAGR of  5.86% during the forecast period. The global yogurt market has experienced significant growth due to increasing consumer health consciousness, with yogurt's nutritional and health benefits being key drivers. This milk product is produced by fermenting and thickening milk through the addition of Lactobacillus bulgaricus and Streptococcus thermophilus cultures. The resulting lactic acid coagulates milk proteins, thickens the milk, and imparts a sour taste. As a byproduct of milk, yogurt is highly nutritious, offering substantial protein, calcium, and potassium content. Yogurt's fermentation process enhances its nutritional value, making it a popular choice for health-conscious consumers.

Browse market data tables, figures, and in-depth TOC on “Yogurt Market” by Product (Spoonable yogurt, Drinkable yogurt) Flavor (Plain, Flavored) Geography (APAC, Europe, North America, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Product, the Spoonable yogurt segment is projected to dominate the market size in 2024

In the dynamic yogurt market, plain yogurt continues to hold significance due to its natural, unadulterated appeal. This category caters to consumers seeking the nutritional benefits of yogurt without added flavorings. Vendors such as Fage, Chobani, and General Mills dominate the market with their offerings of low-fat and non-fat plain yogurts. The demand for plain yogurt is projected to expand at a steady pace, parallel to the growing preference for flavored yogurts. These products are free from gluten and genetically modified organisms (GMOs), making them a health-conscious choice for consumers.

By Flavor, Plain  segment is expected to hold the largest market size for the year 2024

In the yogurt market, spoonable yogurt refers to the category of yogurt products designed for consumption using a spoon or squeeze tube. With its thick, creamy texture and numerous health advantages, spoonable yogurt has experienced significant growth in demand. This segment encompasses both refrigerated and frozen yogurt, as well as Greek yogurt. The versatility of spoonable yogurt, which extends to its use in various food applications such as salad dressings, has contributed to its popularity among consumers. The increasing preference for Greek yogurt, renowned for its high protein content and rich texture, has been a major catalyst fueling the expansion of the spoonable yogurt market. As a result, there has been a surge in demand for an array of flavors to cater to the evolving tastes of consumers.

APAC is forecasted to hold the largest market size by region in 2024

The yogurt market represents a significant business opportunity, with increasing consumer preference for healthier food options. Market research indicates a steady growth trend, driven by the rising demand for probiotic-rich and low-sugar yogurt variants. Key players in this sector prioritize innovation, sustainability, and consumer education to capture market share and meet evolving consumer needs. The industry's future looks promising, with potential expansion into emerging markets and continuous product development.

The Yogurt Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Agropur Dairy Cooperative
  • Arla Foods amba
  • Chobani Global Holdings LLC
  • COFCO Corp.
  • COYO Pty Ltd.
  • Danone SA
  • DSG Consumer Partners
  • Emmi Group
  • Fage International SA
  • Fonterra Cooperative Group Ltd.
  • General Mills Inc.
  • Lactalis American Group Inc.
  • Maple Hill Creamery LLC
  • Meiji Holdings Co. Ltd.
  • Nestle SA
  • Sovos Brands Inc.
  • The Hain Celestial Group Inc.
  • Unternehmensgruppe Theo Muller
  • Yeo Valley Organic Ltd.

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Research Analysis Overview

Title: The Thriving Yogurt Market: Healthy Indulgence and Nutritional Benefits The yogurt market is thriving due to increasing health awareness and the growing demand for natural, hormone-free dairy products. Brands like Chobani, Nestle, Danone, and Yakult lead the retail market with their offerings, catering to various consumer needs. For lactose-intolerant individuals, lactose-free yogurts are a popular choice. Ingredients are carefully selected to minimize artificial additives, making these products a healthier alternative to traditional desserts. Yogurt's health benefits extend beyond being a delicious snack or beverage. It aids in losing weight by boosting metabolism and reducing bad cholesterol levels. Furthermore, it helps manage high blood pressure, strengthens the immune system, and promotes healthy digestion. Yogurt is rich in protein, making it an excellent choice for athletes and fitness enthusiasts as a protein-rich sports drink. It also plays a role in weight loss, fat loss, and even helps prevent conditions like osteoporosis, colorectal cancer, and type 2 diabetes. Pasteurization and homogenization are common processes in yogurt production. While pasteurization ensures food safety, homogenization provides a smoother texture. Fermentation, an essential part of yogurt production, enhances its nutritional value by increasing probiotics and vitamins B12 and D. In conclusion, the yogurt market offers a wide range of products catering to diverse consumer needs, from meal replacement to dessert options. With growing awareness about health benefits and increasing demand for natural, additive-free products, the future of the yogurt market looks bright.

Market Research Overview

The yogurt market is a significant sector in the snack, breakfast, and health and wellness industries. With the increasing standard of living and health awareness, yogurt has become a popular choice for consumers in Western culture. Yogurt is made from animal milk, primarily from cows and goats, and undergoes fermentation with bacterial cultures to enhance its nutritional value. Product innovations in the yogurt market include various textures, tastes, and types such as plain, flavored, frozen yogurt, yogurt drinks, Greek yogurt, set yogurt, and non-dairy-based options. Brands like Chobani, Nestle, Danone, and Yakult dominate the retail market. Yogurt's high protein content and nutritional value make it an excellent option for people looking to lose weight, build muscle, or maintain a healthy digestive system. However, lactose-intolerant individuals may need to be cautious of the lactose content in dairy-based yogurts. Convenience stores, specialist retailers, independent retailers, supermarkets/hypermarkets all stock a wide range of yogurt options. With health awareness on the rise, consumers are increasingly choosing yogurt as a meal replacement, snack, dessert, or beverage. Yogurt's health benefits include reducing bad cholesterol, lowering the risk of high blood pressure, boosting the immune system, and aiding in fat loss, weight loss, osteoporosis prevention, and even reducing the risk of colorectal cancer and type 2 diabetes. The production process of yogurt involves pasteurization, homogenization, and fermentation. Ingredients may include natural fruits and artificial additives, depending on the brand and consumer preference. The dairy industry continues to innovate, offering consumers a wide range of yogurt options to meet their dietary needs and taste preferences.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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