Latest News- Wine Market in India: Domestic is expected to lead the Type segment during 2025-2029

The Wine Market in India is being driven by Increasing use of online sales channels

The Wine Market in India is expected to grow at a CAGR of 24.6% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 837.4 million. Millennials, comprising over 30% of India's total population in 2023, represent a significant market segment with substantial purchasing power. As major contributors to the workforce, accounting for over 40% of India's working-age population, their influence on consumer trends is noteworthy. Alcoholic beverages, particularly wine, are gaining popularity among this demographic due to their inclination towards experimenting with new flavors and variants. This demographic shift presents a substantial opportunity for domestic wine producers to expand their reach and customer base in India, contributing to the growth of the wine market during the forecast period. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Type
  • Domestic
  • Imported
• Product
  • Red
  • Fortified
  • White
  • Sparkling
• Packaging
  • Bottles
  • Cans
• Geography
  • India

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increasing use of online sales channels
• Increasing application and demand for wine in food industry
• Growing awareness regarding health benefits of wine

However, the market also witnesses some limitations, which are as follows:

• Campaigns against alcohol consumption
• Stringent regulations and changes in trade tariffs and taxation
• Rising competition from other alcoholic beverages

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Market Scope in Wine Market in India Research Report

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Research Analysis Overview

The Indian wine market is influenced by various factors including production costs, consumer preferences, import and export regulations, distribution channels, and consumption patterns. Wine prices are shaped by these elements, along with sustainability initiatives, carbon footprint, water usage, and land management. Climate change, disease resistance, and grape yield also impact production. Consumer behavior drives trends in direct-to-consumer sales, retail landscape, supply chain management, and wine quality, authenticity, health benefits, investment, and collecting.

Market Research Overview

In the Indian wine market, the production process involves the utilization of primary raw materials, including fruit concentrates such as grape, berry, and apple, yeast, and cane or beet sugar. For red wine, grapes are crushed and fermented with yeast, while white wine undergoes a pressing process to separate the grape solids. Rosé wine is derived from red grapes with limited skin contact. Sparkling wine undergoes a secondary fermentation process, while fortified wines are produced by adding a distilled spirit during fermentation. The winery or distillery equipment is essential for the effective transformation of these raw materials into high-quality wines.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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