Latest News- Wine Market in India: Domestic is expected to lead the Type segment during 2025-2029

The Wine Market in India is being driven by Increasing use of online sales channels

The Wine Market in India is expected to grow at a CAGR of 24.6% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 837.4 million. Millennials, comprising over 30% of India's total population in 2023, represent a significant consumer segment with substantial purchasing power. As major contributors to the workforce, accounting for over 40% of India's working-age population, their influence on the market for alcoholic beverages, such as wine, is noteworthy. Millennials exhibit a strong inclination towards experimenting with new wine variants and flavors, making them a lucrative demographic for wine producers. Domestic wine players can capitalize on this trend by expanding their geographical reach and broadening their customer base in India. The millennial population's growing influence is poised to significantly contribute to the expansion and growth of the wine market in India during the forecast period. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Type
  • Domestic
  • Imported
• Product
  • Red
  • Fortified
  • White
  • Sparkling
• Packaging
  • Bottles
  • Cans
• Geography
  • India

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increasing use of online sales channels
• Increasing application and demand for wine in food industry
• Growing awareness regarding health benefits of wine

However, the market also witnesses some limitations, which are as follows:

• Campaigns against alcohol consumption
• Stringent regulations and changes in trade tariffs and taxation
• Rising competition from other alcoholic beverages

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Market Scope in Wine Market in India Research Report

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Research Analysis Overview

The Indian wine market is experiencing growth due to the refreshing properties and unique offerings of wine, attracting both alcohol consumers and wine connoisseurs. Low alcohol-by-volume wines are gaining popularity, with e-commerce platforms facilitating easy access. Wine production using organic methods and wine tourism activities like vineyard tours and tastings add to the experience. New trends include canned liquor, natural wines, canned wines, and cannabis-infused wines. Table wines, mild alcoholic beverages, sparkling wine, and spritz drinks are popular categories. Off-trade and on-trade channels continue to dominate sales. Augmented reality technology is being used to enhance the customer experience.

Market Research Overview

In the dynamic Indian wine market, key inputs include high-quality raw materials, skilled labor, and advanced winery equipment. Primary raw materials, such as grapes, fruits, and yeast, are essential for producing low alcohol-by-volume wines that cater to the evolving preferences of wine connoisseurs. E-commerce platforms have significantly influenced market growth, enabling easy access to a diverse range of wines for consumers. Additionally, secondary sources and extra ingredients, like herbs and spices, contribute to the unique flavors of various wine types.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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