Latest News- Wheatgrass Products Market: Powder is expected to lead the Product segment during 2024-2028

The Wheatgrass Products Market is being driven by High demand for supplements

The Wheatgrass Products Market is expected to grow at a CAGR of 5.67% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 61.7 million. In the health food industry, wheatgrass has gained significant traction due to its rich antioxidant content, including vitamin C and vitamin E. These antioxidants neutralize free radicals, thereby reducing oxidative stress and safeguarding the body against chronic conditions such as arthritis, cancer, and neurodegenerative diseases. Positioned as a superfood, wheatgrass offers a low-calorie, nutrient-dense alternative to consumers seeking optimal health. Superfoods, like wheatgrass, are recognized for their nutritional density and purported health benefits that surpass their basic nutritional value. The escalating demand for superfoods can be attributed to several factors, including heightened consumer awareness of their health benefits, the preference for natural and organic products, and the increasing prevalence of chronic diseases, such as diabetes, heart disease, and cancer. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Powder
  • Juice
  • Pills
• Distribution Channel
  • Offline
  • Online
• Geography
  • North America
    • US
  • Europe
    • Germany
    • UK
  • APAC
    • China
    • Japan
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• High demand for supplements
• Frequent product launches
• Nutraceutical Industry growth

However, the market also witnesses some limitations, which are as follows:

• Challenging regulatory environment over wheatgrass products
• Lack of awareness about wheatgrass among consumers
• Limited cultivation of wheatgrass

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Market Scope in Wheatgrass Products Market Research Report

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Research Analysis Overview

The Wheatgrass market encompasses a range of products including Wheatgrass and Wheatgrass powder, Wheatgrass juice, Green Superfood Blends, Organic wheatgrass products, Superfood bars, Cold-pressed juice, and more. These plant-based nutrition offerings cater to various consumer groups such as Diabetic patients, Health-conscious consumers, Gluten-intolerant consumers, and Vegan consumers. The market for Wheatgrass, a functional food rich in Nutrients, Antioxidants, Antibacterial, Anti-inflammatory properties, and Digestive Health benefits, is expanding in Health and Wellness, Pharmaceutical Applications, Dietary Supplements, and Organic Wheatgrass for Vegan Diets and Plant-Based Diets. Immunity and Detoxification are key drivers for the demand for these Natural Products, reflecting the growing Health Consciousness among consumers.

Market Research Overview

The Wheatgrass Products Market encompasses businesses engaged in the production and distribution of wheatgrass powder, juice, green superfood blends, organic wheatgrass products, plant-based nutrition bars, and cold-pressed juice. Technavio's market analysis calculates the market size based on the consolidated revenue generated by these entities. Equipment manufacturers and producers of packaged alcoholic and non-alcoholic beverages, including mineral waters, are excluded. The market's expansion will be fueled by the health benefits linked to the consumption of minimally processed foods, such as wheatgrass, which are rich in essential nutrients like potassium, dietary fiber, folate, vitamin A, and vitamin C. These nutrients are crucial for maintaining optimal health and wellness, particularly for specific consumer segments, such as diabetic patients.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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Email: media@technavio.com
Website: www.technavio.com/