Latest News- Wet Pet Food Market: Cat food is expected to lead the Product segment during 2025-2029

The Wet Pet Food Market is being driven by Increase in pet ownership

The Wet Pet Food Market is expected to grow at a CAGR of 7.6% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 12800.4 million. In the dynamic wet pet food market, there is a growing trend towards customization to cater to the unique nutritional requirements of individual pets. Pet owners are increasingly conscious of the ingredients in pet food and their associated health benefits, leading to a willingness to pay a premium for organic, single-protein source formulations. The humanization of pets further fuels demand for products tailored to specific dietary needs, taste preferences, and caloric requirements. Companies like Nestle, through its Purina subsidiary, offer customized solutions with brands like Just Right, addressing this market shift. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Cat food
  • Dog food
  • Others
• Source
  • Animal-based
  • Plant-based
  • Synthetic
• Distribution Channel
  • Pet-specialty stores and vet clinics
  • Supermarkets and hypermarkets
  • Convenience stores
  • Others
• Geography
  • North America
    • Canada
    • Mexico
    • US
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
  • APAC
    • China
    • Japan
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increase in pet ownership
• Growth of organized retail sector for wet pet food
• Increasing demand for organic wet pet food

However, the market also witnesses some limitations, which are as follows:

• Increasing product recalls
• Increasing instances of pet allergies
• Stringent regulations on wet pet food by food regulatory bodies

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Market Scope in Wet Pet Food Market Research Report

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Research Analysis Overview

The Wet Pet Food Market is witnessing significant growth due to the demand for high-quality, nutritious diets. Single-source protein diets and novel protein sources are popular choices, with added supplements for joint, cognitive, and dental health. However, food recalls and supply chain disruptions pose challenges. Ingredient costs, packaging materials, sustainability practices, waste reduction, ethical sourcing, and pet food formulations are key considerations. Portion control, feeding guidelines, and pet owner education are essential for optimal pet health. Veterinary recommendations, subscription services, pet food delivery, and premium, holistic, functional, limited ingredient, hypoallergenic, and dietary restriction-specific formulations cater to diverse pet needs.

Market Research Overview

The global packaged foods and meats market encompasses businesses engaged in food processing to ensure microbial elimination and shelf life extension. According to Technavio, the market's size is determined by the consolidated revenue of participating vendors. This market excludes equipment manufacturers and producers of packaged beverages, including alcoholic and non-alcoholic varieties. Factors driving the market's expansion include the health benefits linked to minimally processed foods, such as canned pet foods (wet pet food), raw pet food, freeze-dried pet food, and grain-free pet food, which are rich in essential nutrients like potassium, dietary fiber, folate (folic acid), vitamin A, and vitamin C.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/