Authored By: Sarah
28 Jun 2024

 Water Enhancer Market Size to grow by USD 1685.9 million between 2024-2028

According to a research report “ Water Enhancer Market” by Type (Flavored water enhancer, Energy water and fitness drops, Workout drops) Geography (North America, Europe, APAC, South America, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 1685.9 million, at a CAGR of  10.03% during the forecast period. In today's health-conscious consumer landscape, there is a growing trend towards water enhancers as an alternative to sugary, artificially flavored beverages. With rising concerns over obesity, cardiovascular diseases, and diabetes, consumers are seeking healthier options. Water enhancers offer a solution by adding natural flavors and dietary benefits to water without the carbonation process. Moreover, with increasing contamination levels in drinking water, the demand for purified, clean, and bacteria-free water enhancers is on the rise. These products provide consumers with essential vitamins, minerals, electrolytes, and proteins, making them an attractive choice for those seeking to maintain a balanced and healthy lifestyle.

Browse market data tables, figures, and in-depth TOC on “Water Enhancer Market” by Type (Flavored water enhancer, Energy water and fitness drops, Workout drops) Geography (North America, Europe, APAC, South America, Middle East and Africa) Global Forecast to 2028. Download Free Sample


By Type, the Flavored water enhancer segment is projected to dominate the market size in 2024


By Geography, North America  segment is expected to hold the largest market size for the year 2024

In the beverage industry, flavored water has emerged as a popular alternative to traditional soft drinks. This beverage category is distinguished by its natural and artificial flavors, added vitamins, minerals, and reduced calorie content, making it a healthier choice compared to carbonated drinks and juices. Consumers, particularly those concerned about their health and that of their children, are increasingly opting for flavored water due to its refreshing and hydrating properties. The market for flavored water is segmented into still and sparkling varieties, catering to diverse consumer preferences. The rising health concerns and the subsequent shift towards healthier beverage options have fueled the demand for flavored water.

North America is forecasted to hold the largest market size by region in 2024

The Water Enhancer Market represents a significant business opportunity, with growing consumer awareness towards health and wellness driving demand for convenient and functional beverage solutions. Companies in this sector offer products that enhance the taste, nutritional value, and hydration properties of water. Key market trends include the use of natural flavors, functional ingredients, and eco-friendly packaging. Competitive landscape is shaped by players such as Nestle, Danone, and Kraft Heinz, who invest in product innovation and strategic partnerships to expand their reach.

The Water Enhancer Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • AriZona Beverages USA LLC
  • Beyond Water
  • H2WOW
  • Dyla Brands
  • GNC Holdings LLC
  • Heartland Food Products Group LLC
  • Keurig Dr Pepper Inc.
  • Nestle SA
  • Netrition Inc.
  • PepsiCo Inc.
  • Primo Water Corp.
  • Refresco Group BV
  • sKoya
  • Sunkist Growers Inc.
  • Target Corp.
  • The Coca Cola Co.
  • The Jel Sert Co.
  • The Kraft Heinz Co.
  • Wisdom Natural Brands

For insights on company offerings- Request a sample report!

Research Analysis Overview

The water enhancer market is witnessing significant growth due to the increasing demand for flavored and functional beverages. With consumers shifting towards healthier options, water enhancers have gained popularity as an alternative to sugary carbonated soft drinks. These products offer the taste of flavors without the health risks associated with excessive sugar intake. Organic fruit flavors, coffee, and tea are popular choices in the market. Water enhancers are not just sweet and flavored; they also offer functional benefits. Vitamins, sports drinks, energy drinks, and functional beverages are all categories that use water enhancer products. These beverages provide essential nutrients and functional ingredients, making them popular among workout and fitness enthusiasts. Flavored water enhancers have become a trend in the non-alcoholic beverage industry, with social media platforms playing a significant role in their promotion. The global beverage industry is digitalizing, and water enhancers are no exception. However, with the rise of water enhancers, there are concerns about the use of flavor enhancers and their potential health risks. The market for water enhancer products is expected to grow further as consumers seek convenient and healthier alternatives to conventional beverages, in line with global fitness standards.

Market Research Overview

The Water Enhancer Market is experiencing significant growth in the digital age, with online shopping apps, smartphones, and the Internet playing a pivotal role in its expansion. Consumers can now easily purchase water enhancers from brand websites, online specialty stores, convenience stores, supermarkets, hypermarkets, and even through popular e-Commerce platforms. Water enhancers come in various forms, including powder and liquid, and cater to diverse consumer preferences, such as workout water enhancers, flavoured water enhancers, and non-dairy, ketogenic, and herbal options. Sweeteners like Honey, Maple syrup, Stevia, Acesulfame potassium, Sucralose, and Propylene glycol are commonly used in these products. Despite the convenience and variety offered by water enhancers, there are health concerns regarding the use of chemicals like Naartjie, Strawberry, Raspberry Peach, Lemon Lime flavours, and Carbonated soft drinks. Natural, organic fruit, Coffee, and Tea are increasingly popular alternatives, as are botanical extracted beverages and concentrated flavoured liquids. The market is diverse, with offerings ranging from flavour enhancers and nutritional gap fillers to herbal additives and fortified beverages. Product differentiation is key, with benefits drops, sports drinks, energy drinks, and functional beverages all vying for consumer attention. Non-governmental organizations and sustainable product development are driving the industry towards healthier, more natural, and e-Commerce-friendly options. Digitalisation and social media platforms are also playing a significant role in promoting water enhancers and functional beverages, as consumers seek convenient, healthy, and performance-enhancing alternatives to conventional beverages. Obesity, vitamin sources, and global fitness standards are key considerations for the global beverage industry, with a growing emphasis on non-alcoholic beverages and functional ingredients like electrolytes, minerals, vitamins, and amino acids. The market is expected to continue growing, driven by lifestyle changes, digestive health, and the increasing popularity of plant-based, natural, herbal, and vegan options.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

Read News Read Less
Interested in this report?
Get your sample now!