Authored By: Sarah
11 Jul 2024

 Wall Decor Market in Europe Size to grow by USD 14712.5 million between 2024-2028

According to a research report “ Wall Decor Market in Europe” by Product (Wall art, Picture frames, Wall clocks, Wall storage/shelves/hanging cabinets, Others) Distribution Channel (Offline, Online) Geography (Europe)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 14712.5 million, at a CAGR of over 10.43% during the forecast period. The European wall decor market is poised for substantial expansion during the forecast period, driven by the rising sales of a broad assortment of wall decorations in the region. This growth is aligned with the increasing sales of gifts and home accents, which have experienced a 30% increase in value over the past decade. The holiday and festive seasons have witnessed significant sales growth in recent years, contributing to market expansion. In industrialized economies, such as the US, online sales of gifts and home accents, including wall decor, have surged, further fueling market growth.

Browse market data tables, figures, and in-depth TOC on “Wall Decor Market in Europe” by Product (Wall art, Picture frames, Wall clocks, Wall storage/shelves/hanging cabinets, Others) Distribution Channel (Offline, Online) Geography (Europe) Global Forecast to 2028. Download Free Sample

 

By Product, the Wall art segment is projected to dominate the market size in 2024

The European wall decor market exhibits robust growth, driven by increasing consumer preference for personalizing living spaces. Key trends include the adoption of sustainable materials and innovative designs. Market leaders prioritize strategic collaborations and product diversification to cater to evolving consumer demands. The market is expected to continue expanding, fueled by rising disposable income and a growing focus on home improvement.

By Distribution Channel, Offline  segment is expected to hold the largest market size for the year 2024

The European wall decor market represents a significant business opportunity, with increasing consumer demand for unique and personalized home decor solutions. Key trends include the use of natural materials, sustainable production methods, and customization. Market leaders prioritize innovation, competitive pricing, and strategic partnerships to capture market share and meet evolving consumer preferences. The market is expected to grow steadily, driven by demographic shifts and rising disposable income.

Europe is forecasted to hold the largest market size by region in 2024

The European wall decor market represents a significant business opportunity, with increasing consumer demand for personalized and aesthetically pleasing home interiors. Key trends include the use of natural materials, sustainable production methods, and customizable designs. Market size is projected to grow steadily, driven by demographic shifts, urbanization, and rising disposable income. Companies focusing on innovation, quality, and customer experience will thrive in this competitive landscape.

The Wall Decor Market in Europe growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Amazon.com Inc.
  • Artemest s.r.l.
  • Bed Bath and Beyond Inc.
  • Carrefour SA
  • Costco Wholesale Corp.
  • Debenhams Plc
  • Dunelm Group Plc
  • Home24 SE
  • Inter IKEA Holding BV
  • JUNIQE GmbH
  • Kingfisher Plc
  • Maisons du Monde
  • Matalan Retail Ltd.
  • Next Retail Ltd.
  • Oliver Bonas Ltd.
  • Otto GmbH and Co. KG
  • The Range
  • Walmart Inc.
  • Wayfair Inc.
  • Williams Sonoma Inc.
.

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Research Analysis Overview

The wall decor market in Europe is experiencing a surge in popularity, fueled by the DIY trend and the rise of social media platforms. With minimalist designs gaining favor, wall art has become a key focus for both household sector and public places. E-commerce sales of wall decor products, including wallpaper, decals, wall sculptures, paintings, and even smart home technology, have seen significant growth. DIY projects using these items have become a favorite pastime, with nature-inspired approaches particularly popular. Wall decor vendors are capitalizing on this trend, offering a wide range of designs and styles to suit every taste. Online shopping platforms make it easy to browse and purchase these items, allowing consumers to transform their spaces with ease. Art collections, both traditional and contemporary, are also driving sales in the wall decor market, as people look for unique and personal ways to express themselves through their home decor.

Market Research Overview

The European wall decor market is experiencing a surge in popularity, with trends leaning towards sustainable materials, artisanal creations, and DIY projects. Wall hangings made from recycled materials, such as jute, bamboo, and hemp, are in high demand. Social media platforms have fueled the DIY trend, with users sharing creative ideas for mirror works, frameworks for clocks, wallpapers or stickers, shelves, and even interactive displays. Minimalism continues to be a dominant force in interior design, with a modern look favoring neutral colors and simple designs. Wall art, including photo collages, personalized prints, and handmade pieces, adds warmth and character to spaces. Wall decor vendors are also embracing smart technology, with digital displays, virtual reality, and digital alternatives to traditional wallpaper and painting. Residential construction and educational institutes are major buyers of wall decor products, including wall sculptures, paintings, and custom murals. High-end showrooms showcase the latest designs, patterns, and digital printing technology. The household sector and public places also contribute significantly to e-commerce sales. Earthen luxury components, nature-inspired approaches, and art collections are popular choices for festive times and special occasions. The rise of NFTs and digital art has also opened up new opportunities for wall decor, with virtual reality and smart home technology adding a new dimension to the market.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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