Authored By: Sarah
11 Jul 2024

 Wagyu Beef Market Size to grow by USD 3671.5 million between 2024-2028

According to a research report “ Wagyu Beef Market” by Distribution Channel (Offline, Online) Product (Japanese breed, Australian breed, Others) Geography (APAC, North America, Europe, Middle East and Africa, South America)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 3671.5 million, at a CAGR of  6.78% during the forecast period. In the global wagyu beef market landscape of 2023, Japan emerged as the foremost exporter, surpassing Australia. Key importing nations included Hong Kong, Cambodia, the United States, Singapore, and Taiwan. Notably, in June 2018, Australia rescinded its 17-year ban on Japanese beef imports, instigating market growth. The ban was enforced due to the bovine spongiform encephalopathy (BSE) outbreak in Japan back in 2001. However, wagyu exports from Cambodia experienced a significant decline, dropping from 458 tonnes (January-August 2022) to 578 tonnes (same period in 2023).

Browse market data tables, figures, and in-depth TOC on “Wagyu Beef Market” by Distribution Channel (Offline, Online) Product (Japanese breed, Australian breed, Others) Geography (APAC, North America, Europe, Middle East and Africa, South America) Global Forecast to 2028. Download Free Sample


By Distribution Channel, the Offline segment is projected to dominate the market size in 2024

The Wagyu beef market represents a significant business opportunity for suppliers and retailers due to its unique characteristics and high consumer demand. Known for its marbling, tenderness, and rich flavor, Wagyu beef commands a premium price. Global production is concentrated in Japan, Australia, and the United States, with exports primarily going to Asia, particularly China and Hong Kong. Market growth is driven by increasing disposable income, changing consumer preferences, and the health benefits associated with Wagyu beef. Strategic partnerships and innovation in production techniques can help businesses capitalize on this lucrative market.

By Product, Japanese breed  segment is expected to hold the largest market size for the year 2024

In the offline distribution sector, wagyu beef is retailed through major chains such as Tesco Plc, Walmart Inc., and Target Corp., which have dedicated segments for this premium meat. Vendors employ strategic marketing initiatives, including branding through signages and promotional discounts, to attract consumers at these retail outlets. Notably, Walmart and Walgreens have incorporated wagyu beef into their inventory. Given their extensive geographical reach, streamlined production and inventory management, and efficient logistics capabilities, organized retail sector vendors are the primary suppliers of wagyu beef in the market.

APAC is forecasted to hold the largest market size by region in 2024

The Wagyu beef market represents a significant and growing segment within the global meat industry. Known for its unique flavor profile and marbling, Wagyu beef commands a premium price due to its high-quality standards. Producers meticulously raise Wagyu cattle using traditional Japanese farming techniques, ensuring the beef's distinctive taste and tenderness. Consumers and restaurants worldwide seek out this luxurious culinary experience, driving demand and boosting market growth.

The Wagyu Beef Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Agri Beef Co.
  • Australian Agricultural Co Ltd
  • Black Hawk Farms
  • Blackmore Wagyu
  • Chicago Steak Co.
  • Dolan Foods Inc.
  • Havel Wagyu GbR
  • Holy Grail Steak Co.
  • JBS SA
  • Lone Mountain Wagyu LLC
  • Masami Cattle Ranch Inc.
  • Morgan Ranch Inc.
  • Starzen Co. Ltd.
  • Stockyard Pty Ltd
  • Sugar Mountain
  • WAGYU MASTER Europe GmbH
  • Wagyu World

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Research Analysis Overview

The Wagyu beef market continues to captivate consumers and industry professionals alike with its consistent delivery of high-quality products. Genetic enhancement technologies have played a significant role in enhancing the genetic predisposition for tenderness, marbling, and intramuscular fat, which are key factors for health-conscious individuals pursuing specific dietary goals. Expert analysis reveals that Wagyu breeds like Japanese Shorthorn, Japanese Polled, Japanese Brown, and Japanese Black, as well as crossbred and purebred Wagyu, offer unique characteristics. Upscale restaurants and gourmet dining experiences have embraced Wagyu beef for its premium qualities, contributing to the market's growth. E-commerce websites catering to B2B clients and the luxury hospitality sector have also emerged, making Wagyu beef more accessible. The focus on tenderness, marbling, and the presence of conjugated linoleic acid adds to the appeal. However, concerns regarding genetic predispositions, such as bovine spongiform encephalopathy, are being addressed through rigorous testing and quality control measures. Agri Beef, Morgan Brook Farm, and other leading Wagyu producers continue to innovate and set new standards for this coveted delicacy.

Market Research Overview

The Wagyu beef market is renowned for its stringent production standards, exclusivity, and reputation for excellence. Producers of this premium beef product adhere to rigorous regulations to ensure the highest quality, including genetic enhancement technologies and breeding practices. The use of Japanese cattle breeds, such as the Japanese Shorthorn, Japanese Polled, Japanese Brown, and Japanese Black, contributes to the beef's unique flavor, tenderness, and marbling. The profitability of Wagyu beef is driven by its appeal to health-conscious consumers seeking the health benefits of omega-3 fatty acids and monounsaturated fats. Gourmet food retailers and high-end restaurants promote Wagyu beef as a gourmet cuisine item, while changing dietary preferences and rising disposable incomes fuel demand. Strategic decisions in retailing, marketing, and packaging are crucial for accessibility and consumer appreciation. Certification programs, such as those offered by Morgan Brook Farm, provide consistency and quality assurance. Limited supply, media exposure, food influencers, and celebrity endorsements also contribute to Wagyu beef's popularity. The luxury hospitality sector, including upscale restaurants and culinary experiences, is a significant market for Wagyu beef. Premiumization and B2B clients in the foodservice industry also drive demand for premium beef products. The market is segmented, with Crossbred Wagyu, Purebred Wagyu, and Fullblood Wagyu catering to different consumer preferences and price points. Despite the high cost, consumers are willing to pay a premium for the health benefits and culinary experiences that Wagyu beef offers. The market is continuously evolving, with new technologies and farming practices enhancing the product's quality and appeal. However, concerns over BSE and the use of intramuscular fat and conjugated linoleic acid in Wagyu beef production may impact market growth.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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