Authored By: Sarah
18 Jul 2024

 Voice Assistant Application Market Size to grow by USD 21937.8 million between 2024-2028

According to a research report “ Voice Assistant Application Market” by Application (Individual users, SMEs, Large enterprises) Deployment (Cloud, On-premise) Geography (North America, Europe, APAC, Middle East and Africa, South America)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 21937.8 million, at a CAGR of 40.94% during the forecast period. The voice assistant application market is experiencing significant growth, driven by digital transformation in sectors including Internet services, telecommunications, banking, financial services and insurance (BFSI), healthcare, and media and entertainment. In the telecommunications industry, the deployment of 4G and 5G technologies is enabling faster Internet connectivity, empowering users to engage with high-speed online services. Advanced Internet technologies, such as high-speed broadband and Voice over Internet Protocol (VoIP) on cell phones, have shifted user preferences towards Internet-based services and accelerated the adoption of new technologies. These advancements offer numerous benefits, including text messaging, free calling, video conferencing, and television on mobile devices, all facilitated by voice assistant applications..

Browse market data tables, figures, and in-depth TOC on “Voice Assistant Application Market” by Application (Individual users, SMEs, Large enterprises) Deployment (Cloud, On-premise) Geography (North America, Europe, APAC, Middle East and Africa, South America) Global Forecast to 2028. Download Free Sample


By Application, the Individual users segment is projected to dominate the market size in 2024

The individual user segment is projected to experience the most robust growth in the voice assistant application market during the forecast period. This expansion is primarily attributed to the burgeoning adoption of smartphones and smart-connected devices by individual consumers. Moreover, the increasing utilization of digital content platforms, such as OTT services and online gaming, and the incorporation of voice assistant applications within these platforms in emerging economies like India and China are key growth drivers. Advanced features in smartphones and PCs, such as speech-to-text and voice commands for gaming, are incentivizing individual users to adopt sophisticated voice assistant application software and services.

By Deployment, Cloud  segment is expected to hold the largest market size for the year 2024

In the realm of voice assistant applications, cloud-based deployment represents a cost-effective and scalable solution for businesses. By hosting software on third-party servers, organizations can avoid the need for substantial on-site hardware investments and benefit from effortless integration. Furthermore, cloud-based voice assistants are continuously updated and maintained by providers, ensuring access to the most recent features and security enhancements without manual upgrades. Notable vendors in this sector, such as Amazon with Alexa for Business, Google Assistant, and Apple's Siri, harness the power of extensive cloud infrastructures to deliver responsive user experiences across multiple devices and platforms.

North America is forecasted to hold the largest market size by region in 2024

In the dynamic business landscape, the Voice Assistant Application market is experiencing exponential growth. Companies are increasingly investing in this technology to streamline operations, enhance customer experience, and gain a competitive edge. Voice assistants offer numerous benefits, including hands-free interaction, seamless integration with various systems, and advanced natural language processing capabilities. As a professional virtual assistant, I can help you navigate this market, providing insights on market trends, key players, and potential investment opportunities.

The Voice Assistant Application Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Alibaba Group Holding Ltd.
  • Alphabet Inc.
  • Inc.
  • Apple Inc.
  • Artificial Solutions International AB
  • Baidu Inc.
  • Huawei Technologies Co. Ltd.
  • International Business Machines Corp.
  • Microsoft Corp.
  • Oracle Corp.
  • Orbita Inc.
  • Robin Labs
  • RoboBot Studio
  • Salesforce Inc.
  • Samsung Electronics Co. Ltd.
  • SAP SE
  • SoundHound AI Inc.
  • Verbio Technologies SL
  • Voiceflow Inc.
  • Xiaomi Communications Co. Ltd.

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Research Analysis Overview

The voice assistant application market is experiencing rapid growth as more and more people embrace voice-based systems for calling, texting, appointment setting, and other tasks. According to Juniper Research, the worldwide population of voice assistant users is expected to reach 8.4 billion by 2024, up from 2.5 billion in 2019. This growth is driven in part by the increasing availability of voice assistant applications, which use voice recognition technologies and machine learning to understand and respond to user commands. Voice assistant applications are not just limited to consumer use. They are also being adopted by industries such as healthcare, media and entertainment, insurance, banking, and financial services. The cloud segment is a major driver of this trend, with cloud-based infrastructure providing the necessary bandwidth and processing power to support voice-based systems. However, the increasing use of voice assistant applications also presents challenges, particularly for networked devices and edge computing. Voice data can be bandwidth hogs, and ensuring precise data and low latency is essential for providing a good user experience. This has led to the development of low code platforms and AI technologies to help businesses build and deploy voice assistant applications more efficiently. In summary, the voice assistant application market is poised for significant growth, with applications spanning various industries and use cases. The challenge for businesses will be to ensure that their voice assistant applications provide precise data, low latency, and a good user experience, particularly as the number of voice-enabled devices continues to grow.

Market Research Overview

The Voice Assistant Application market in IT and Telecommunication is witnessing significant growth, particularly in Large Enterprises due to the increasing adoption of Cloud-based deployment types and innovative solutions. The technology provider landscape is dominated by tech giants like Amazon, Google, and Microsoft, with their voice assistant applications, such as Alexa, Google Assistant, and Cortana, leading the market. Natural Language Processing (NLP) and Machine Learning (ML) are key services driving the voice assistant market, enabling precise data processing and understanding of user queries. The healthcare vertical is a major adopter, with voice assistant applications being used for chronic disease management, patient experience enhancement, and safety instructions. Merger acquisitions, such as Amazon's acquisition of Ring and Google's acquisition of Fitbit, are reshaping the market. Rising case trends include voice-based systems for calling, texting, appointment scheduling, and online purchasing. Edge computing and cloud-based infrastructure are crucial for handling the bandwidth requirements of voice-enabled devices. Juniper Research predicts that there will be over 8.4 billion voice assistant users worldwide by 2024. The voice assistant application market is expanding beyond traditional applications in healthcare, media and entertainment, insurance, banking, and financial services, to include SMEs and online purchasing. Speech recognition technologies and low code platforms are enabling customer engagement through voice-enabled devices, making voice assistants an integral part of our daily lives.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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