Authored By: Sarah
15 Jul 2024

 Vitamin C Supplements Market Size to grow by USD 3.85 billion between 2024-2028

According to a research report “ Vitamin C Supplements Market” by Distribution Channel (Offline, Online) Product Type (Tablets, Capsules, Gummies, Others) Geography (North America, Europe, Asia, Rest of World (ROW))- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 3.85 billion, at a CAGR of over 7.66% during the forecast period. In today's fast-paced world, consumers recognize the significance of food and vitamin supplements in promoting a healthy lifestyle. The global vitamin C supplements market is experiencing significant growth due to increasing awareness of the preventative role of these supplements in disease prevention. With hectic work schedules making it challenging for individuals to maintain proper nutrition, vitamin C deficiency becomes a concern. This deficiency can lead to weakened immunity and health issues such as scurvy, which is on the rise. According to the National Health Service, persistent fatigue and weakness may indicate a risk of scurvy, emphasizing the importance of adequate vitamin C intake.

Browse market data tables, figures, and in-depth TOC on “Vitamin C Supplements Market” by Distribution Channel (Offline, Online) Product Type (Tablets, Capsules, Gummies, Others) Geography (North America, Europe, Asia, Rest of World (ROW)) Global Forecast to 2028. Download Free Sample


By Distribution Channel, the Offline segment is projected to dominate the market size in 2024

In the global vitamin C supplements market, tablets held a substantial market share in 2023. This is due to their affordability, safety, and efficiency as a medication and nutrient delivery system. Tablets are manufactured by compressing a mixture of powdered components into a hard, polished form that dissolves in the digestive tract. The rising health consciousness and wellness trends among consumers have fueled demand for vitamin C supplement tablets. These supplements offer numerous business-critical health benefits, such as boosting antioxidant levels, reducing blood pressure, preventing gout attacks, enhancing iron absorption, bolstering immunity, and mitigating the risks of cardiovascular disease and dementia.

By Product Type, Tablets  segment is expected to hold the largest market size for the year 2024

In the offline distribution sector of the global vitamin C supplements market, key players are expanding their reach through partnerships with major retailers, including Walmart, Costco, and Kroger. Supermarket and hypermarket chains are also growing their footprint, leading to an increase in the availability and adoption of vitamin C supplements. This trend is anticipated to continue, driving market expansion during the forecast period.

North America is forecasted to hold the largest market size by region in 2024

In the North American market, vitamin C supplements held a substantial market share in 2023. Key drivers, including the dominance of major players like Pfizer Inc., Abbott Laboratories, and Church and Dwight Co. Inc., the increasing health supplement demand, new product launches, and rising disposable incomes, fueled market expansion. The US and Canada, as significant markets, are poised for growth due to these factors.

The Vitamin C Supplements Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Abbott Laboratories
  • Amway Corp.
  • Bayer AG
  • Doctors Best Inc.
  • Garden of Life LLC
  • Jarrow Formulas Inc.
  • Kikkoman Corp.
  • Koninklijke DSM NV
  • Life Extension Foundation Buyers Club Inc.
  • Nestle SA
  • Novotech Nutraceuticals Inc.
  • NOW Health Group Inc.
  • Otsuka Pharmaceutical Co. Ltd.
  • Pfizer Inc.
  • Swanson Health Products Inc.
  • The Clorox Co.
  • The Procter and Gamble Co.
  • Thorne HealthTech Inc.
  • Viva Naturals Inc.
  • Carlson Laboratories Inc.

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Research Analysis Overview

In the wellness market, Vitamin C pills hold a significant position as essential vitamin supplements. These supplements offer system support for immune health promotion and disease prevention. Vitamin C functions as an antioxidant booster, enhancing the body's response to various stressors and improving metabolism. The potency and efficacy of these supplements depend on their composition, concentration, and formulation. Quality vitamin C supplements ensure optimal absorption and effects, contributing to vitality and overall well-being. Consumption of these supplements can help maintain healthy immune function and protect against oxidative damage. Nutritional support through vitamin C supplementation is crucial for enhancing the body's defense mechanisms and promoting health benefits. The vitamin C supplements market caters to diverse requirements, offering various intake levels and strengths to cater to individual needs. The market prioritizes bioavailability and efficiency, ensuring the highest possible levels of vitamin C reach the body for optimal health benefits.

Market Research Overview

The Vitamin C Supplements Market encompasses a wide range of products designed to address various health needs. These supplements, available in the form of pills, capsules, and tablets, serve as an essential source of Vitamin C for individuals with deficiencies or those seeking to boost their intake for enhanced immunity and overall wellness. Vitamin C, a potent antioxidant, plays a crucial role in collagen production, wound healing, and skin health. Daily intake of this vital nutrient is essential for metabolism and immune system function. Organic, herbal, and natural supplements are popular choices due to their high bioavailability and efficacy. Antioxidant and immune health supplements, system support, and wellness promotion are primary functions of Vitamin C supplements. They offer protection, defense, and vitality enhancement, making them an essential component of a balanced diet and nutritional supplementation regimen. Disease prevention and promotion of well-being are additional benefits associated with regular consumption of these supplements.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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