Latest News- Vitamin C Supplements Market: Offline is expected to lead the Distribution Channel segment during 2025-2029

The Vitamin C Supplements Market is being driven by Increasing prevalence of vitamin C deficiency

The Vitamin C Supplements Market is expected to grow at a CAGR of 8.4% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 5726.5 million. The global vitamin C supplements market is experiencing significant growth due to the implementation of strategic business initiatives by market players. Companies are pursuing various strategies, such as mergers and acquisitions and strategic partnerships and collaborations, to enhance their distribution networks and enrich their product offerings. For instance, in 2024, Bayer AG strengthened its partnership with Huma, a UK-based health tech firm, to introduce a digital heart risk assessment tool in Saudi Arabia. This collaboration aligns with Saudi Arabia's Vision 2030 initiative to modernize healthcare through digital innovation. The tool, which utilizes real-time health data and AI to evaluate cardiovascular risk, aims to promote early detection and preventive care for heart disease. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Distribution Channel
  • Offline
  • Online
• Product Type
  • Tablets
  • Capsules
  • Gummies
  • Others
• Age Group
  • Adults
  • Elderly
  • Athletes and fitness enthusiasts
  • Children
• Geography
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
    • Italy
  • Asia
    • China
    • India
    • Japan
  • Rest of World (ROW)

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increasing prevalence of vitamin C deficiency
• Health benefits of consuming vitamin C
• Growing household spending on food and nutrition products

However, the market also witnesses some limitations, which are as follows:

• Threat of counterfeit dietary supplements
• Challenging regulatory environment
• Misleading advertisements and promotions by companies

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Market Scope in Vitamin C Supplements Market Research Report

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Research Analysis Overview

The Vitamin C market encompasses various forms of this essential nutrient, including vitamin C esters like calcium ascorbate and magnesium ascorbate, as well as zinc ascorbate. Sources of Vitamin C include rose hips, acerola cherry, and citrus fruits. Bioavailability testing through in vitro and in vivo studies, along with pharmacokinetic research, examines metabolic pathways, blood levels, and tissue levels. Vitamin C's antioxidant capacity protects against oxidative stress, DNA damage, and inflammation. It boosts immune cell activation, reduces inflammation, and improves skin function, including skin barrier function, melanin production, sun protection, and collagen production for skin tightening, wrinkle reduction, and skin tone improvement. Vitamin C synergy with other nutrients enhances its benefits. It aids in tissue regeneration, collagen crosslinking, bone health, cartilage health, iron deficiency anemia, blood vessel health, cardiovascular disease prevention, cancer prevention, neurological health, and eye health.

Market Research Overview

The Vitamin C supplements market is a significant segment of the global pharmaceuticals industry, encompassing companies involved in the research and development or production of various forms of Vitamin C, including ascorbic acid, chelated Vitamin C, esterified Vitamin C, and liposomal Vitamin C. According to Technavio, the global pharmaceuticals market, which includes the revenue generated by manufacturers and providers of equipment, supplies, pharmaceuticals, biotechnology, and life sciences tools and services, is expected to experience growth due to several factors. One key driver is the increasing global population aging, with Europe and the US projected to have a significant proportion of their populations over 60 years old by 2030 and 2050, respectively. This demographic shift is expected to boost demand for Vitamin C supplements, as they support immune system function and offer free radical scavenging properties, making them essential for maintaining health and wellness in older adults. Food sources of Vitamin C, such as citrus fruits and bell peppers, may not provide sufficient daily intake, making supplementation a viable option.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
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