Authored By: Sarah
18 Jun 2024

 Visual Effects (VFX) Market to grow by USD 10.50 billion between 2024-2028

According to a research report “ Visual Effects (VFX) Market” by Application (Movies, Television, Gaming, Advertisements) Component (Software, Services, Hardware) Geography (North America, APAC, Europe, Middle East and Africa, South America)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 10.50 billion at a CAGR of almost 14.2% during the forecast period. The global market for Visual Effects (VFX) services experiences significant growth due to the escalating demand for premium content from streaming platforms like Amazon Prime Video, Netflix, and Hulu. These companies are investing heavily in advanced technologies, such as Virtual Reality (VR), 360-degree, and light-field capture, which necessitate high-quality VFX. The proliferation of digital video streaming services and the presence of numerous studios and content producers have resulted in an increase in film production, leading companies to incorporate VFX into their projects to meet consumer expectations..

Browse market data tables, figures, and in-depth TOC on “Visual Effects (VFX) Market” by Application (Movies, Television, Gaming, Advertisements) Component (Software, Services, Hardware) Geography (North America, APAC, Europe, Middle East and Africa, South America) Global Forecast to 2028.

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By Application, the Movies segment is projected to dominate the market size in 2024.

In the global market, the software segment experiences significant growth due to the incorporation of advanced technologies like deep learning and machine learning in virtual production. Despite this expansion, the increasing utilization of VFX and computer-generated graphics in cinema and commercials may slightly dampen the demand for software solutions in the visual effects industry. Simultaneously, continuous advancements in virtual production and editing software facilitate the creation of immersive content through sophisticated visual effect features. Virtual production software empowers filmmakers to modify content during filming, thereby reducing overall production expenses.

By Component, Software  segment is expected to hold the largest market size for the year 2024.

In the dynamic movies industry, the demand for authentic cinematic experiences fuels the market growth of Visual Effects (VFX). Technological innovations, including VFX technology, have transformed filmmaking from analog to digital processes. By employing real-time rendering VFX, production companies create immersive virtual reality films, captivating narratives, and visually stunning content, thereby catering to the evolving audience preferences and enhancing overall entertainment value.

North America is forecasted to hold the largest market size by region in 2024.

The North American region dominates the global VFX market, driven by significant demand from the media and entertainment industry. The US, specifically, is a major revenue generator, with Hollywood leading as the largest film market worldwide. Prominent studios, including Paramount Pictures Corp., The Walt Disney Company, Cartoon Network Studios, Sony Pictures Entertainment Inc., and Warner Bros Entertainment Inc., leverage VFX services extensively. The increasing investment in high-budget film production further fuels market growth.

The Visual Effects (VFX) Market t growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Animal Logic Pty Ltd
  • Cinesite VFX Ltd.
  • Comcast Corp.
  • Deluxe Media Inc.
  • Digital Domain Holdings Ltd.
  • Digital Idea Corp.
  • Double Negative Ltd.
  • Eastman Kodak Co.
  • Flatworld Solutions Pvt. Ltd.
  • Framestore Ltd.
  • Hydraulx VFX Ltd
  • Ingenuity Studios Inc.
  • Makuta Effects Pvt. Ltd.
  • Milk VFX
  • Rodeo FX Inc.
  • Scanline VFX
  • Sony Group Corp.
  • Spin VFX
  • Technicolor SA
  • The Walt Disney Co.
  • Tippett Studio Inc.
  • Weta Digital Ltd.

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Research Analysis Overview

In the ever-evolving landscape of the entertainment industry, Visual Effects (VFX) have emerged as a pivotal element, driving innovation and engagement in Advertising, Films, TV series, and Video games. Technological developments, including LED walls, Virtual production techniques, and Hardware-Software advancements, have revolutionized the way VFX are created and integrated. Deep learning algorithms and Simulation technologies have enabled Facial recognition and Motion capture, enhancing the realism of Digital simulations and Animation. The Gaming industry and Streaming platforms have further fueled the demand for VFX, with the rise of Augmented reality (AR) and Virtual reality (VR) experiences. Content creators leverage High speed internet to collaborate and deliver CGI and Visual effects (VFX) in real-time. The market for VFX continues to grow, fueled by the insatiable appetite for immersive and visually stunning experiences.

Market Research Overview

In the ever-evolving landscape of the entertainment industry, Visual Effects (VFX) have become a cornerstone of audience engagement and immersion. With advancements in AI-driven upscaling, ML, and deep learning algorithms, VFX technologies have made significant strides in creating realistic effects for ads, video games, TV series, films, and AR/VR experiences. Technological developments, such as cloud-based workflows and high-speed internet, have streamlined production timelines, enabling content creators to deliver immersive experiences on digital platforms. The VFX market encompasses a wide range of applications, from compositing and matte painting to modelling, simulation FX, and hardware/software development. Facial recognition and motion capture technologies have revolutionized the way we create humanoid characters, while simulation technologies and CGI have made it possible to bring real-world scenarios to life. The gaming industry and education sector are major consumers of VFX, with streaming platforms and smart TVs providing new avenues for content providers to reach their audiences. In summary, the VFX market is a dynamic and innovative space, driven by the need for realistic visual storytelling and audience engagement across various industries, including advertising, entertainment, and education. The integration of AI, ML, and AR/VR technologies is set to further expand the possibilities of this exciting field.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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