The Visual Content Market is being driven by Growing digital marketing
The Visual Content Market is expected to grow at a CAGR of 4.83% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 1123.8 million. In the dynamic visual content market, 360-degree videos, also referred to as Virtual Reality (VR) clips, have emerged as a significant trend. These videos offer a spherical perspective, capturing all possible angles of an environment. Marketers are capitalizing on this trend, utilizing 360-degree images and videos to showcase products, promote destinations, share experiences, enhance vlogging, and exhibit events. Major players, such as Getty Images, acquired by The Carlyle Group Inc., provide over 12,000 premium 360-degree images, with daily updates, to cater to this growing demand.
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Which Factors Are Causing a Surge in Market Growth?
The market is segmented based on Product (Stock images, Stock video) Application (Editorial, Commercial) License Model (RF, RM) Geography (North America, Europe, APAC, Middle East and Africa, South America).
According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows:
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Key Features in Visual Content Market Research Report
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In the realm of digital marketing, Visual Content Market emerges as a significant player. Statistics reveal that humans process visual content 60,000 times faster than text. Businesses tap into this trend, creating infographics, videos, and interactive visuals for their audience. SEO benefits from visual content through backlinks, while brand awareness thrives on YouTube, Hubspot, and social media. Companies like Human Food Bar, Career Karma, Gimme Some Oven, Huda Beauty, Visual Capitalists, and more capitalize on image-based content. ROI is boosted through calls-to-action embedded in visuals. Photos, diagrams, charts, online videos, slide decks, and visual marketing are essential tools in this engaging, effective strategy.
The specialized consumer services market encompasses the revenue generated by providers offering residential services, home security services, legal services, personal services, renovation and interior design services, consumer auction services, wedding services, and funeral services. According to Technavio's market analysis, this market's size is determined by the earnings of these specialized service sectors. Notably, the report excludes consumer services categorized under casino and gaming, hotel and resort, leisure facilities, restaurant, and education industries. This data-driven assessment offers valuable insights into market trends, growth prospects, and competitive landscape for businesses operating in the specialized consumer services sector.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
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