Research Expert: Sarah Overall
  • Published: Jun 2025
  • Pages: 150
  • SKU: IRTNTR71049

  • Latest News- Video Streaming Market: Live is expected to lead the Type segment during 2025-2029

    The Video Streaming Market is being driven by Heightened demand for encoders to support multiple broadcasting formats

    The Video Streaming Market is expected to grow at a CAGR of 28.3% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 725.2 billion. The video streaming market is poised for significant growth and innovation, driven by technological advancements such as artificial intelligence (AI), blockchain technology, deep learning, and natural language processing (NLP). AI is a key differentiator, enhancing various aspects of video production, including scoring, editing, cinematography, scriptwriting, voice-overs, and content moderation. Leading streaming platforms are leveraging AI to deliver superior quality content and user experiences. Furthermore, the proliferation of online streaming services across multiple media platforms, such as YouTube, Netflix, Facebook, and others, is projected to accelerate growth in the coming years. These advancements present numerous opportunities for industry players to differentiate themselves and capture market share. 

    Get more information on Video Streaming Market by requesting a sample report

    Which Factors Are Causing a Surge in Market Growth?

    The market is segmented based on

    • Type
      • Live
      • Non-linear
    • Deployment
      • Cloud
      • On-premises
    • Platform
      • Smartphones and tablets
      • Smart TV
      • Laptops and desktops
      • Gaming consoles
    • End-user
      • Individual users
      • Enterprises
      • Educational institutions
    • Geography
      • North America
        • Canada
        • US
      • APAC
        • China
        • India
        • Japan
        • South Korea
      • Europe
        • Germany
        • UK
        • France
      • South America
        • Brazil
      • Middle East and Africa

      According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

      • Heightened demand for encoders to support multiple broadcasting formats
      • Rising live-streamed content
      • Technological advances

      However, the market also witnesses some limitations, which are as follows:

      • Growing privacy and security concerns
      • Increase in cases of cyberattacks
      • Stringent rules and regulations by FCC

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      Market Scope in Video Streaming Market Research Report

      Market Scope

      Report Coverage

      Details

      Page number

      233

      Base year

      2024

      Historic period

      2019-2023

      Forecast period

      2025-2029

      Growth momentum & CAGR

      Accelerate at a CAGR of 28.3%

      Market growth 2025-2029

      USD 725.2 billion

      Market structure

      fragmentation

      YoY growth 2024-2025(%)

      22.1

      Key countries

      US, China, UK, Germany, Canada, Japan, France, India, Brazil, and South Korea

      Competitive landscape

      Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

      Find out which segment is leading the market by accessing the free PDF report

      Research Analysis Overview

      In the dynamic video streaming market, key areas of focus include optimizing streaming quality, analyzing CDN performance, engaging customers through strategies, reducing churn with initiatives, recommending personalized content, managing licensing agreements, and implementing effective content acquisition strategies. Scaling infrastructure, managing server capacity, and optimizing network performance are essential for delivering high-quality streams. Video compression technologies and audio encoding techniques enhance user experience, while content moderation guidelines, data privacy regulations, and cybersecurity protocols ensure security and compliance. Preventing content piracy, developing streaming platforms, leveraging AI for content discovery, and providing interactive content formats are also crucial aspects of the industry. Esports broadcasting infrastructure, immersive video technologies, and augmented reality experiences are emerging trends that are revolutionizing the way we consume video content.

      Market Research Overview

      The global media and entertainment industry encompasses businesses specializing in content creation and distribution via proprietary platforms, primarily generating revenue through subscription models, pay-per-view, and pay-per-click advertisements. This sector includes streaming services, offering video on demand, licensed content, original programming, and live events via cloud-based platforms. Technavio's market analysis calculates the industry's size based on the consolidated revenue of companies engaged in media, entertainment, and interactive services. Key components include search engines, social media, networking platforms, online classifieds, and review companies. The global media and entertainment market is projected to expand at a moderate rate.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.


      Contacts

      Technavio Research
      Jesse Maida
      Media & Marketing Executive
      US: +1 844 364 1100
      UK: +44 203 893 3200
      Email: media@technavio.com
      Website: www.technavio.com/

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