Latest News- Video Streaming Market: Live is expected to lead the Type segment during 2025-2029

The Video Streaming Market is being driven by Heightened demand for encoders to support multiple broadcasting formats

The Video Streaming Market is expected to grow at a CAGR of 28.3% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 725.2 billion. The video streaming market is poised for significant growth, driven by technological innovations such as artificial intelligence (AI), blockchain technology, deep learning, and natural language processing (NLP). AI is expected to revolutionize video production and streaming, with applications in content scoring, editing, cinematography, scriptwriting, voice-overs, and more. Leading providers are already leveraging AI to enhance content quality and viewer experience. Furthermore, the proliferation of online streaming services across various media platforms, including YouTube and Netflix, is projected to accelerate, with new entrants such as Facebook deploying AI for content moderation. These advancements present numerous opportunities for the video streaming industry during the forecast period. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Type
  • Live
  • Non-linear
• Deployment
  • Cloud
  • On-premises
• Platform
  • Smartphones and tablets
  • Smart TV
  • Laptops and desktops
  • Gaming consoles
• End-user
  • Individual users
  • Enterprises
  • Educational institutions
• Geography
  • North America
    • Canada
    • US
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • Europe
    • Germany
    • UK
    • France
  • South America
    • Brazil
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Heightened demand for encoders to support multiple broadcasting formats
• Rising live-streamed content
• Technological advances

However, the market also witnesses some limitations, which are as follows:

• Growing privacy and security concerns
• Increase in cases of cyberattacks
• Stringent rules and regulations by FCC

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Market Scope in Video Streaming Market Research Report

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Research Analysis Overview

The Video Streaming Market encompasses various sectors including OTT (Over-the-Top) streaming, Satellite TV, and Cable TV. It caters to diverse industries such as Education/e-learning, Healthcare, Sports/esports, Gaming, Enterprise and corporate, Auction and bidding, Fitness & lifestyle, Music & entertainment, and more. Technologies like blockchain and Artificial Intelligence (AI) are integrated for editing, cinematography, voice-overs, scriptwriting, video production, and uploading. Mainstream media outlets like YouTube and Netflix utilize AI technology and machine learning pipelines for mobile phones and social media platforms, while digital channels and cloud-based solutions expand the market's reach.

Market Research Overview

The global interactive media and services market encompasses businesses specializing in content creation or distribution via Over-the-Top (OTT) platforms, Satellite TV, Cable TV, Education/e-learning, Healthcare, Sports/esports, and Gaming. This sector primarily generates revenue through pay-per-click advertisements, constituting the digital advertising market. Notable segments include search engines, social media and networking platforms, online classifieds, and online review companies. According to Technavio, the global media and entertainment industry is projected to expand at a moderate rate. The market size is determined by the consolidated revenue of companies offering media, entertainment, and interactive media and services.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/