The Video Streaming Market is being driven by Heightened demand for encoders to support multiple broadcasting formats
The Video Streaming Market is expected to grow at a CAGR of 28.3% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 725.2 billion. The video streaming market is poised for significant growth and innovation, driven by technological advancements such as artificial intelligence (AI), blockchain technology, deep learning, and natural language processing (NLP). AI is a key differentiator, enhancing various aspects of video production, including scoring, editing, cinematography, scriptwriting, voice-overs, and content moderation. Leading streaming platforms are leveraging AI to deliver superior quality content and user experiences. Furthermore, the proliferation of online streaming services across multiple media platforms, such as YouTube, Netflix, Facebook, and others, is projected to accelerate growth in the coming years. These advancements present numerous opportunities for industry players to differentiate themselves and capture market share.
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The market is segmented based on
According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows:
However, the market also witnesses some limitations, which are as follows:
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Market Scope |
|
Report Coverage |
Details |
Page number |
233 |
Base year |
2024 |
Historic period |
2019-2023 |
Forecast period |
2025-2029 |
Growth momentum & CAGR |
Accelerate at a CAGR of 28.3% |
Market growth 2025-2029 |
USD 725.2 billion |
Market structure |
fragmentation |
YoY growth 2024-2025(%) |
22.1 |
Key countries |
US, China, UK, Germany, Canada, Japan, France, India, Brazil, and South Korea |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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In the dynamic video streaming market, key areas of focus include optimizing streaming quality, analyzing CDN performance, engaging customers through strategies, reducing churn with initiatives, recommending personalized content, managing licensing agreements, and implementing effective content acquisition strategies. Scaling infrastructure, managing server capacity, and optimizing network performance are essential for delivering high-quality streams. Video compression technologies and audio encoding techniques enhance user experience, while content moderation guidelines, data privacy regulations, and cybersecurity protocols ensure security and compliance. Preventing content piracy, developing streaming platforms, leveraging AI for content discovery, and providing interactive content formats are also crucial aspects of the industry. Esports broadcasting infrastructure, immersive video technologies, and augmented reality experiences are emerging trends that are revolutionizing the way we consume video content.
The global media and entertainment industry encompasses businesses specializing in content creation and distribution via proprietary platforms, primarily generating revenue through subscription models, pay-per-view, and pay-per-click advertisements. This sector includes streaming services, offering video on demand, licensed content, original programming, and live events via cloud-based platforms. Technavio's market analysis calculates the industry's size based on the consolidated revenue of companies engaged in media, entertainment, and interactive services. Key components include search engines, social media, networking platforms, online classifieds, and review companies. The global media and entertainment market is projected to expand at a moderate rate.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
Technavio Research
Jesse Maida
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UK: +44 203 893 3200
Email: media@technavio.com
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