Authored By: Sarah
11 Jul 2024

 Vacation Rental Market Size to grow by USD 56.98 billion between 2024-2028

According to a research report “ Vacation Rental Market” by Management (Managed by owners, Professionally managed) Method (Offline, Online) Geography (Europe, North America, APAC, Middle East and Africa, South America)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 56.98 billion, at a CAGR of  5.12% during the forecast period. The global tourism sector has witnessed remarkable expansion, driven by factors such as enhanced connectivity, escalating disposable incomes, and the expanding middle class. Consequently, international and domestic travel have seen a significant upsurge. According to the World Tourism Organization, international tourist arrivals attained approximately 80% of pre-pandemic levels in the first quarter of 2023, with an estimated 235 million travelers exploring the world during this period, marking a substantial increase compared to the same timeframe in 2022. Modern tourists crave distinctive and customized experiences, frequently opting for non-traditional lodging alternatives that enable them to engage deeply with the local culture, history, and lifestyle of their travel destinations.

Browse market data tables, figures, and in-depth TOC on “Vacation Rental Market” by Management (Managed by owners, Professionally managed) Method (Offline, Online) Geography (Europe, North America, APAC, Middle East and Africa, South America) Global Forecast to 2028. Download Free Sample


By Management, the Managed by owners segment is projected to dominate the market size in 2024

Offline booking for vacation rentals offers several advantages for both guests and property owners. Guests can potentially save on booking fees and enjoy greater flexibility in arranging their stay, including customized check-in/check-out times and special requests. Direct communication between guests and owners enables a clear understanding of property details and amenities, fostering transparency and trust. This personalized approach can lead to repeat business and the establishment of long-term relationships. By eliminating intermediaries and facilitating direct interaction, offline booking streamlines the vacation rental booking process, ensuring a professional and efficient experience for all parties involved.

By Method, Offline  segment is expected to hold the largest market size for the year 2024

In the vacation rental market, owner-managed properties grant proprietors direct communication with their guests, fostering personalized interactions. This approach allows for a deeper comprehension of guest preferences and requirements, enhancing the potential for repeat bookings and favorable reviews. By managing vacation rental activities independently, owners can evade commission fees levied by third-party booking platforms, thereby augmenting profitability. Furthermore, owners retain the autonomy to establish rental rates, taking into account factors such as demand, seasonality, and local events.

Europe is forecasted to hold the largest market size by region in 2024

The European vacation rental market is projected to experience significant expansion throughout the forecast period. The increasing trend towards travel and discovery, whether domestic or abroad, fuels the demand for vacation rentals. Travelers' evolving preferences lean towards more customized and distinctive experiences, making vacation rentals an increasingly popular alternative to traditional lodging options. The popularity of short-term rentals, including weekend retreats and city escapes, aligns with the experiential travel trend, further boosting the growth of the European vacation rental sector. Vacation rentals provide travelers with greater accommodation flexibility and cost-effectiveness, particularly for families or groups, making them an attractive choice.

The Vacation Rental Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • PTE Ltd.
  • Accor SA
  • Agoda Co. Pte. Ltd.
  • Airbnb Inc.
  • AltexSoft Inc.
  • Bennington Properties LLC
  • Bluefish Vacation Rentals
  • BoutiqueHomes
  • Clickstay Ltd.
  • Elite Destination Homes
  • Elite LLC
  • Holidu GmbH
  • Hotelplan Management AG
  • MakeMyTrip Ltd.
  • Oravel Stays Ltd.
  • TripAdvisor Inc.
  • World Travel Holdings
  • Wyndham Hotels and Resorts Inc.
  • Expedia Group Inc.

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Research Analysis Overview

The vacation rental market encompasses eco-friendly and short-term rentals, with key players making acquisitions and mergers to expand their investments. The market is segmented into online and offline channels, with the online segment dominating due to its convenience and ease of booking. The resorts segment and homes segment cater to different market needs, offering accommodation options for various budgets and preferences. Statista market models and trade associations provide valuable insights into the vacation rental industry. Price indices, such as the Holt-Winters forecast and simple linear regression, help in short-term estimates, while forecasting techniques like time series analysis ensure stationarity of data for accurate long-term predictions. Device penetration and internet penetration are crucial factors influencing bookings, with consumer spending and tourism spending also playing significant roles. Demographic data and industry associations offer valuable insights into market trends and consumer behavior. Third-party studies provide additional perspectives, shedding light on the latest trends and opportunities in the vacation rental market. Overall, the market is expected to grow steadily, driven by increasing consumer demand for flexible and affordable accommodation options.

Market Research Overview

The vacation rental market is a significant segment of the travel industry, offering travelers various types of accommodations like rental homes, eco-friendly vacation rentals, and camping sites. Safety issues and regulation are crucial concerns for vacation rental providers, with many countries implementing restrictions on rentals to ensure compliance with local laws. Customer service and flexibility are essential for attracting and retaining customers, who seek privacy, space, and affordability. Major market players operate in both the online and offline segments, with sales channels including B2C enterprises, trade associations, statistical offices, and price indices. The market's size and growth are influenced by factors such as international tourist arrivals, rent prices, and consumer spending. Forecasting techniques like Holt-Winters forecast and simple linear regression are used to estimate short-term trends and stationarity of data. Nightlife, ancient ruins, and camping sites are popular vacation rental attractions, with availability of properties and access to amenities like internet penetration and device penetration being key considerations. Acquisitions, mergers, and investments in the vacation rental market continue to shape the industry landscape. Additionally, the market caters to various segments, including resorts, homes, and hostels, to cater to diverse traveler preferences.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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