According to a research report “ Yogurt Market in US” by Flavor (Plain, Flavored) Product (Spoonable yogurt, Drinkable yogurt) Distribution Channel (Offline, Online) Geography (North America)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 6.60 billion, at a CAGR of 6.55% during the forecast period. The yogurt market in the US has experienced significant growth due to increasing consumer health consciousness, as yogurt offers numerous nutritional and health advantages. This fermented milk product is produced by culturing Lactobacillus bulgaricus and Streptococcus thermophilus, which results in the production of lactic acid. This lactic acid coagulates milk proteins, thickens the milk, and imparts the distinctive sour taste. As a byproduct of milk, yogurt is nutrient-dense, boasting high protein, calcium, and potassium content, as well as essential vitamins and minerals. Moreover, it is relatively low in calories, making it an optimal choice for health-conscious consumers.
Browse market data tables, figures, and in-depth TOC on “Yogurt Market in US” by Flavor (Plain, Flavored) Product (Spoonable yogurt, Drinkable yogurt) Distribution Channel (Offline, Online) Geography (North America) Global Forecast to 2028. Download Free Sample
By Flavor, the Plain segment is projected to dominate the market size in 2024
The spoonable yogurt market in the US continues to thrive, with this segment distinguished by its thick consistency, enabling consumption directly from the container. This category's growth is fueled by increasing consumer demand for convenient, nutritious, and indulgent snack alternatives. Manufacturers are responding by introducing an array of new flavors, formulations, and packaging formats to cater to evolving preferences and dietary trends. Greek yogurt, with its creamy texture and high protein content, remains a dominant force within the spoonable yogurt sector, appealing to health-conscious consumers seeking satiating and nutritious options.
By Product, Spoonable yogurt segment is expected to hold the largest market size for the year 2024
In the US yogurt market, the plain yogurt segment caters to a discerning consumer base that values simplicity, versatility, and natural taste. Although flavored yogurts hold a dominant market share, plain yogurt retains a loyal following among health-conscious individuals, culinary enthusiasts, and those with dietary restrictions. Plain yogurt functions as a versatile ingredient, offering consumers the ability to customize their snacks and meals with an array of additives such as fruits, nuts, granola, or honey. Furthermore, it serves as a key ingredient in savory dishes, dressings, and marinades due to its neutral flavor profile and creamy texture. This adaptability and wholesomeness make plain yogurt an appealing option for consumers seeking flexible and nutritious food choices.
North America is forecasted to hold the largest market size by region in 2024
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The Yogurt Market in US growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:
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Research Analysis Overview
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Market Research Overview
The yogurt market in the US is a thriving industry, with various types of yogurt catering to diverse dietary requirements and preferences. Key players in this market include whey and casein-based yogurts, which are popular among health-conscious consumers seeking protein and other nutrients. For those with milk allergies or lactose intolerance, non-dairy plant-based yogurts made from oat milk, cashews, peas, coconuts, soy, almonds, and other sources are gaining popularity. Brands like Yogurt Land and Real Rewards offer rewards programs and promotional activities on Online Platforms, making it convenient for consumers to purchase their favorite yogurts. Full-service and self-serve stores offer a variety of flavors, including Vanilla, Oats, Flaxseed, Raspberry, Blueberry, and more. The Self-Serve Model allows customers to choose their preferred quantity and toppings, making the experience more personalized. Frozen yogurts and low-calorie options are also popular, particularly among those following dietary requirements or seeking to improve digestion and immune systems through probiotics. Diet quality, nutrient-dense options, and plant-based foods are key trends in the yogurt market, with brands like Oatly and non-dairy yogurts made from strawberries, mixed berries, and various milk alternatives gaining traction among American consumers. The yogurt market caters to various dietary needs and preferences, from those seeking bone-building calcium and protein to those following veganism or plant-based diets. With changing lifestyles and a focus on healthy behavior, the demand for yogurt is expected to continue growing.
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