Latest News - Yogurt Market in US: Plain is expected to lead the Flavor segment during 2024-2028

The Yogurt Market in US is being driven by Health benefits of yogurt

The Yogurt Market in US is expected to grow at a CAGR of 6.55% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 6.60 billion. The yogurt market in the US is experiencing robust growth due to the rising health consciousness among consumers. With an increasing prevalence of health issues such as diabetes, obesity, and allergies, there is a growing demand for healthier food options. Consumers are shifting towards more natural and nutrient-dense products, leading to a surge in demand for yogurt. Greek yogurt, in particular, is gaining popularity due to its high protein content and added value from superfruits and berries, such as acai, goji berry, noni, pomegranate, and grapes. These ingredients provide antioxidants, vitamins, and minerals, making yogurt an attractive choice for health-conscious consumers. 

Get more information on Yogurt Market in US by requesting a sample report

Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Flavor
  • Plain
  • Flavored
• Product
  • Spoonable yogurt
  • Drinkable yogurt
• Distribution Channel
  • Offline
  • Online
• Geography
  • US
  • North America
    • US

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Health benefits of yogurt
• Growing demand for plant-based yogurts
• Innovation and product diversification of yogurt

However, the market also witnesses some limitations, which are as follows:

• Stringent regulations related to yogurt
• Increasing threat from alternative dairy products
• Fluctuations in milk prices

Benefits of Buying Global Yogurt Market in US Research Report by Technavio

Rich Experience: 20+ years leading global market research, trusted insights across industries.

Unlock Business Potential with Technavio: Maximize ROI with Technavio's tailored market research: deep dives and actionable insights.

Your Guide to Market Success: Empower your business with Technavio's market research and future-proof your decisions.

Market Scope in Yogurt Market in US Research Report

Find out which segment is leading the market by accessing the free PDF report

Research Analysis Overview

The yogurt market in the US is a thriving industry, with various types of yogurt catering to diverse dietary requirements and preferences. Key players in this market include whey and casein-based yogurts, which are popular among health-conscious consumers seeking protein and other nutrients. For those with milk allergies or lactose intolerance, non-dairy plant-based yogurts made from oat milk, cashews, peas, coconuts, soy, almonds, and other sources are gaining popularity. Brands like Yogurt Land and Real Rewards offer rewards programs and promotional activities on Online Platforms, making it convenient for consumers to purchase their favorite yogurts. Full-service and self-serve stores offer a variety of flavors, including Vanilla, Oats, Flaxseed, Raspberry, Blueberry, and more. The Self-Serve Model allows customers to choose their preferred quantity and toppings, making the experience more personalized. Frozen yogurts and low-calorie options are also popular, particularly among those following dietary requirements or seeking to improve digestion and immune systems through probiotics. Diet quality, nutrient-dense options, and plant-based foods are key trends in the yogurt market, with brands like Oatly and non-dairy yogurts made from strawberries, mixed berries, and various milk alternatives gaining traction among American consumers. The yogurt market caters to various dietary needs and preferences, from those seeking bone-building calcium and protein to those following veganism or plant-based diets. With changing lifestyles and a focus on healthy behavior, the demand for yogurt is expected to continue growing.

Market Research Overview

According to Technavio, the US yogurt market is a segment of the global packaged foods and meats market, which falls under the food products sector of the broader global food, beverage, and tobacco market. This market encompasses food processing vendors that engage in food processing to eliminate microbes and prolong shelf life. Technavio's market size calculation is derived from the consolidated revenue generated by market participants. It is essential to note that this market excludes manufacturers of food processing equipment and producers of packaged alcoholic and non-alcoholic beverages, including mineral waters.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/