Latest News- Video Game Market in US: Mobile devices is expected to lead the Platform segment during 2024-2028

The Video Game Market in US is being driven by Rising penetration of smartphones and improving Internet access

The Video Game Market in US is expected to grow at a CAGR of 12.7% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 29.9 billion. The video game industry in the US has experienced a significant demographic shift, with an increasing number of women entering the gaming landscape. Traditionally, the market was primarily male-dominated. However, the proliferation of mobile gaming and the accessibility it offers have attracted a large female audience. This demographic shift has expanded the market potential, compelling game developers to create titles that cater to a broader audience. As a result, new genres and themes have emerged, including storytelling, social interaction, simulation, and puzzle-solving games, which resonate with the preferences of female gamers. This trend is expected to continue, leading to a more diverse and inclusive gaming ecosystem. 

Get more information on Video Game Market in US by requesting a sample report

Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Platform
  • Mobile devices
  • Consoles
  • Computing devices
• Type
  • Offline
  • Online
• Geography
  • US

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Rising penetration of smartphones and improving Internet access
• Evolution of PC and console gaming industry
• Increasing popularity of e-sports tournaments

However, the market also witnesses some limitations, which are as follows:

• Increasing cost of game development
• Adverse health effects of gaming
• Increasing prevalence of cyber-crimes in online gaming

Benefits of Buying Global Video Game Market in US Research Report by Technavio

Rich Experience: 20+ years leading global market research, trusted insights across industries.

Unlock Business Potential with Technavio: Maximize ROI with Technavio's tailored market research: deep dives and actionable insights.

Your Guide to Market Success: Empower your business with Technavio's market research and future-proof your decisions.

Market Scope in Video Game Market in US Research Report

Find out which segment is leading the market by accessing the free PDF report

Research Analysis Overview

The US video game industry encompasses various sectors, including game development tools, indie game publishing, game audio design, motion capture technology, and more. Virtual reality headsets and esports team management are modern trends, while game localization process, testing methodologies, and quality assurance testing ensure product excellence. Monetization strategies include subscription models, freemium games, and pay-to-win mechanics. Matchmaking algorithms, game update frequency, and player progression systems enhance user experience. Narrative game design, open world games, battle royale games, real-time strategy (RTS), role-playing games (RPG), simulation games, puzzle games, adventure games, and casual games cater to diverse audiences in the thriving mobile gaming market.

Market Research Overview

The US video game market is a significant segment of the larger global movies and entertainment industry. This market encompasses companies specializing in game engine optimization, player engagement metrics, in-app purchase behavior analysis, and the development of virtual and augmented reality games. These firms contribute to the interactive media and services sector within the entertainment industry. According to Technavio, the global movies and entertainment market size is determined by the consolidated revenue of companies providing media, entertainment, and interactive media and services. This includes those involved in producing, distributing, and screening movies and television shows, music production and distribution, entertainment theaters, sports teams, and online content streaming. Virtual reality and augmented reality gaming companies are integral contributors to this market's growth and innovation.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/