Authored By: Sarah
06 Oct 2024

Latest News:- Test Preparation Market in US: Higher education is expected to lead the End-user segment during 2023-2027

Test Preparation Market in US to grow at a CAGR of 7.32% during 2023-2027

The Test Preparation Market in US is expected to grow at a CAGR of 7.32% during 2022 and 2027. During this period, the market is also expected to show a growth of USD 14718.64 million. The US test preparation market is experiencing significant growth due to the increasing use of technology among students and the rising demand for innovative, technologically advanced test preparation methods. Companies like Test Innovators are leading this trend by incorporating artificial intelligence (AI) into their offerings. By using AI-generated learning programs, Test Innovators provides personalized, top-tier preparation for standardized tests such as SSAT, ISEE, ACT, and SAT. Through the collection and analysis of individual student performance data, the company's AI algorithms offer insights that enable students to effectively compete in the test-taking landscape. This tech-driven approach to test preparation is gaining popularity among students and educators alike, positioning the industry for continued growth. 

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The Higher education subsegment is expected to dominate the End-user segment during the forecast period 

Technavio analysts predict that the Higher education subsegment will lead the End-user segment during 2023 and 2027 The Test Preparation Market in the US is experiencing significant growth due to the rising demand for certification courses and the increasing number of students participating in competitive exams. In the higher education sector, there is a high demand for specialized domain-specific courses as students seek professional education. Vendors are responding to this trend by offering certification programs in fields such as medicine, nursing, law, and wealth management, among others. Furthermore, test preparation courses are gaining popularity within higher education institutions, with cloud-based Learning Management Systems (LMS), like Talent LMS, being commonly utilized. Test preparation institutes are also leveraging Augmented Reality (AR) technology to enhance learning experiences, particularly in subjects like biology and history.

Here are the various ways based on which the market is segmented: 

  • End-user
    • Higher education
    • K-12
  • Learning Method
    • Blended
    • Online
  • Product
    • University exams
    • Certifications exams
    • High school exams
    • Elementary exams
    • Other exams
  • Geography
    • North America

Reasons to Purchase the Global Test Preparation Market in US Market Research Report by Technavio. What is in it for you?

  • Wealth of Experience: Technavio is an established name in the world of market research. It holds an expertise of more than 20 years in the field, has published 21,000+ reports thereby extensively covering the area in various industries and range of regions
  • Insight into Current Market Trends: Our research reports provide our readers insights into the latest market intelligence, competitor strategies, market trends, changes taking place in the industry and customer preferences, forecasted market opportunities that influence them to make better business decisions
  • High ROI with Extensive Hands-on Research: Technavio is renowned for offering personalized market research reports as per unique business needs, delving deep into specific markets, product segments and demographics. Additionally, it is also well-known for providing high return on investments through its wide collection of data at pocket-friendly rates

There are several factors that are causing the market to flourish increasing emphasis on online mode of test preparation

Learn which are the obstacles that the market is experiencing in the way of its growth by accessing the free PDF report

Research Analysis Overview

The test preparation market in the US is a significant and growing industry, catering to students, job seekers, and professionals aiming to achieve outstanding outcomes in various exams and assessments. This market includes language proficiency tests like TOEFL and IELTS, academic tests such as SAT and ACT for university admissions, and professional certification exams for fields like CA Foundation, Cost Accounting, Architecture, Engineering, Medical, and more. Standardized testing is a crucial aspect of K-12 education and undergraduate and post-graduate studies, with test scores playing a vital role in academic progression and future opportunities. International standardized testing is also popular among students seeking to study abroad. E-learning platforms have revolutionized test preparation, offering flexible, affordable, and accessible solutions for students. Competitive exams like Engineering Services Exam, Civil Services Exam, and various entrance exams for professional courses also have a dedicated test preparation market. Job-based exams, like those for various government positions and corporate recruitment, are another significant segment of the test preparation market. With the increasing importance of educational aspirations and career advancement, the demand for effective test preparation resources continues to grow.

Market Research Overview

The Test Preparation Market in the US is experiencing significant growth due to the increasing importance of standardized tests for academic and career advancement. Companies are innovating to provide comprehensive solutions, including online courses, personalized tutoring, and adaptive assessments. These offerings cater to various student needs, ensuring optimal test performance and enhancing overall educational outcomes.

The Test Preparation Market in US is experiencing significant growth, fueled by the increasing emphasis on online mode of test preparation. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

 

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