Latest News- Sports Nutrition Market in US: Offline is expected to lead the Distribution Channel segment during 2025-2029

The Sports Nutrition Market in US is being driven by Growing health and fitness awareness

The Sports Nutrition Market in US is expected to grow at a CAGR of 11.3% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 8283.7 million. In the dynamic US market for sports nutrition, there is a growing demand for products that cater to the nutritional requirements of fitness enthusiasts and athletes. These consumers seek out supplements designed to enhance their workout performance and athletic achievements. Protein, a crucial nutrient for muscle building, repair, and recovery, is a key focus area. Protein powders, shakes, and bars are popular choices to meet this need. Furthermore, as the intensity of workouts increases, the demand for recovery supplements, such as amino acids, branched-chain amino acids (BCAAs), and electrolyte blends, has surged. These supplements aid in reducing muscle soreness and expediting recovery. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Distribution Channel
  • Offline
  • Online
• Product
  • Non-protein sports nutrition
  • Protein powder
  • Protein RTD
  • Protein bar
• End-user
  • Fitness enthusiasts
  • Athletes
  • Body builders
  • Lifestyle users
• Raw Material
  • Animal derived
  • Plant-based
  • Mixed
• Geography
  • US

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Growing health and fitness awareness
• Growing brand recognition and loyalty
• Rise of e-commerce and online shopping

However, the market also witnesses some limitations, which are as follows:

• Quality and safety concerns related to sports nutrition products
• Rising health and nutritional concerns
• Fluctuations in raw material availability and costs

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Market Scope in Sports Nutrition Market in US Research Report

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Research Analysis Overview

The US Sports Nutrition Market is experiencing significant growth due to increasing concerns over sedentary lifestyles and unhealthy diets leading to cardiovascular diseases. Consumers are turning to sports supplements, such as protein and plant-based ingredients, for immunity-boosting advantages. Social media platforms and online purchases facilitate access to these products, including protein powders, sports drinks, RTD protein drinks, energy bars, and eco-friendly formulations. Dietary preferences and wellness goals drive demand for clean label products, convenience, and eco-friendly practices.

Market Research Overview

The Sports Nutrition Market in the US is experiencing significant growth due to the increasing prevalence of sedentary lifestyles and unhealthy diets leading to an upward trend in cardiovascular diseases. To combat these health concerns, consumers are turning to sports supplements, specifically protein and plant-based ingredients, for their immunity-boosting advantages. Social media platforms and online purchases have made these products more accessible than ever before. This shift towards healthy lifestyles presents a lucrative opportunity for market participants. According to Technavio, the Sports Nutrition Market in the US is expected to grow steadily, driven by the demand for convenient and nutritious food solutions. The market's size is determined by the combined revenue generated by vendors specializing in sports nutrition products. This excludes equipment manufacturers and producers of packaged alcoholic and non-alcoholic beverages. The market's growth is fueled by the health benefits associated with the consumption of minimally processed sports nutrition products, such as protein supplements, which provide essential nutrients like potassium, dietary fiber, folate, vitamin A, and vitamin C.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/