According to a research report “ Shapewear Market in US” by Product (Bottom Wear, Top Wear) End-user (Female, Male) Distribution Channel (Offline, Online) Geography (North America)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 270.4 million, at a CAGR of 8.37% during the forecast period. The shapewear market in the US is experiencing a notable shift towards sustainability, driven by increasing consumer awareness and demand for eco-friendly products. This trend is influenced by growing concerns regarding the environmental impact of the fashion industry, which generates significant pollution and waste. Consumers are now prioritizing shapewear made from sustainable materials and produced through environmentally-friendly processes. Ethical considerations, including fair labor practices and animal welfare, are also influencing purchasing decisions. Brands that prioritize sustainable manufacturing and transparent supply chains are more likely to gain consumer support.
Browse market data tables, figures, and in-depth TOC on “Shapewear Market in US” by Product (Bottom Wear, Top Wear) End-user (Female, Male) Distribution Channel (Offline, Online) Geography (North America) Global Forecast to 2028. Download Free Sample
By Product, the Bottom Wear segment is projected to dominate the market size in 2024
In today's society, influenced by social media and mainstream media, there is a growing demand for shapewear in the US market. This trend is driven by the perpetuation of certain body ideals and shapes, particularly in cultures that prioritize slim and toned figures. With the rise of form-fitting clothing in fashion, shapewear has become an essential wardrobe staple for many women. Furthermore, shapewear that offers back support and enhances posture is increasingly popular among those who spend prolonged periods sitting or standing. Additionally, some shapewear doubles as activewear, providing compression benefits that support muscles and aid in recovery, making it an attractive option for fitness-conscious consumers.
By End-user, Female segment is expected to hold the largest market size for the year 2024
The shapewear market in the US experiences fluctuating demand based on fashion trends and seasons. Bottom wear styles, such as jeans, leggings, skirts, and shorts, witness varying popularity. Seasonal trends significantly impact consumer preferences, with shorts and skirts being more sought-after during warmer months, while jeans and leggings remain favored in cooler seasons. The preference for comfortable fabrics, including stretchable and breathable materials, is escalating, as comfort takes priority. Additionally, the availability of diverse sizes and customizable fits caters to an expanding consumer base. Inclusive sizing options further enhance market appeal. The shift to remote work has boosted demand for comfortable and casual bottom wear, such as leggings and joggers, in the shapewear segment.
North America is forecasted to hold the largest market size by region in 2024
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The Shapewear Market in US growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:
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Research Analysis Overview
The shapewear market in the US is a thriving industry, catering to consumers seeking to enhance their body shape and confidence. Key products include Control Slips, Control Tights, Control Panties, Corsets, Girdles, Bodysuits, and Body-sculpting Swimwear. These garments provide various levels of compression, from subtle shaping to drastic body transformation. Gen-Z cohorts have embraced shapewear, making it a must-have in their wardrobes. Specialty stores and online retailers offer a wide range of options, including Back Support Shapers, Shaping Skirts, Shaping Leggings, Shaping Bras, Thigh Shapers, Waist Cinchers, Panties, Shaping Briefs, Shaping Camisoles, and Shaping Bodysuits. Shapewear addresses various body concerns, such as a flat hip, fat buttock, pail waist, lessened appetite, bosom flat, bosom prolapse, humpback, and more. It's not just about aesthetics but also health and fitness. The semi-urban shapewear market is growing rapidly, with consumers recognizing the benefits of these garments for their active lifestyles. Overall, shapewear continues to be an essential category in the lingerie industry, offering solutions for body confidence and enhancement.
Market Research Overview
The Shapewear market in the US is a thriving industry, catering to the needs of women seeking to enhance their body shape and confidence. This market includes a wide range of products such as Antimicrobial shapewear, Aloe vera infused garments, and various types of bras like Brassieres, Control slips, and Sports Bras for Athletics and sports. Apparel retail outlets, specialty stores, and online platforms offer an array of options in Control tights, Control panties, Corsets, Girdles, Bodysuits, Body-sculpting swimwear, and more. Gen-Z cohorts and Millennials are increasingly embracing shapewear, with celebrities endorsing brands and influencing trends. Nude rose shapewear, Pink shapewear, and Brown shapewear are popular choices, available in various sizes and colors. Fabric quality, comfort, and fashion are key considerations, with Elastane, Polyester, Nylon, Neoprene, Lycra, and Spandex being common fabrics. Shapewear caters to specific concerns such as Tight tummy shapewear, Abdomen shapewear, Shapewear vests, Thigh Shapers, Waist Cinchers, and Back support shapers. Compression tights, Shaping Leggings, Shaping Bras, Shaping Briefs, Shaping Camisoles, and Shaping Bodysuits are cost-effective items for everyday use. The market also addresses health concerns like Bladder prolapse, Turnip leg, Bulky leg, Flat hip, Fat buttock, Pail waist, Lessened appetite, Bosom flat, and Bosom prolapse with specialized shapewear. The market extends to Semi-urban areas, with a growing focus on Health, Fitness, Exercise facilities, and Gym wear. Compression wear is increasingly popular for its health benefits. The Shapewear market is continually evolving, with new trends emerging on runways and fashion shows, showcasing Camis, Camisoles, and Shaping Skirts.
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