Latest News- Sauna Market in US: Hotel is expected to lead the End-user segment during 2025-2029

The Sauna Market in US is being driven by Increasing focus on wellness and self-care

The Sauna Market in US is expected to grow at a CAGR of 6.4% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 151.3 million. The home sauna market in the US is experiencing significant growth due to the rising trend of self-care and wellness. The convenience of having a personal sauna at home has increased demand for this equipment. Home saunas offer numerous benefits, including eliminating the need to travel to a facility, saving time and money, and providing more privacy and a customized experience. With various designs, sizes, and types available, home saunas cater to diverse consumer preferences and needs. This trend is expected to continue, driving the growth of the US sauna market. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• End-user
  • Hotel
  • Gym
  • Household
  • Others
• Product Type
  • Traditional
  • Steam
  • Infrared
• Application
  • Residential
  • Commercial
• Geography
  • US

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increasing focus on wellness and self-care
• Growing aging population in US
• Growing tourism and hospitality industry in US

However, the market also witnesses some limitations, which are as follows:

• High cost of equipment and maintenance
• Availability of several alternatives to saunas
• Installation and large space requirements

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Market Scope in Sauna Market in US Research Report

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Research Analysis Overview

The Sauna Market in the US is thriving, driven by the growing trends of wellness and self-care, tourism and hospitality, and personal healthcare. Brands like Harvia Plc, Health Mate Sauna, Heavenly Heat, Rocky Mountain Saunas, Salus Saunas, Superior Sauna, TyloHelo Group, offer various types of saunas such as Finnish, Turkish-style, wood burning, electrically heated, infrared, and steam rooms. Saunas provide detox, confidence boost, and bonding sessions, along with additional services like massage, facials, manicures, pedicures, and body treatments. Upcoming trends include advanced sauna technology and fusion of saunas with other wellness practices.

Market Research Overview

The Sauna Market in the US is a segment of the global leisure facilities industry, which encompasses companies providing sports and fitness, casinos and gaming, hotels, resorts, and cruise lines, restaurants, and saunas. According to Technavio, this market's growth is driven by the rise in disposable income, enabling consumers to invest in personal healthcare and wellness through home saunas and professional spa services. Key players in the US Sauna Market include Harvia Plc, Health Mate Sauna, Heavenly Heat, Rocky Mountain Saunas, and Salus Saunas. Technavio projects the global leisure facilities market to grow due to the increasing trend of self-care and wellness, with sauna technology being a significant contributor.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/