Latest News- Sauna Market in US: Hotel is expected to lead the End-user segment during 2025-2029

The Sauna Market in US is being driven by Increasing focus on wellness and self-care

The Sauna Market in US is expected to grow at a CAGR of 6.4% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 151.3 million. The US sauna market is experiencing significant growth due to the rising trend of home saunas. The shift towards self-care and wellness has fueled the demand for home sauna equipment. Home saunas offer numerous benefits, including convenience, privacy, and personalized experiences. By eliminating the need to travel to a sauna facility, home saunas save time and money. Additionally, they come in various designs, sizes, and types, catering to diverse customer preferences and needs. Home saunas provide a more private and customized experience, allowing individuals to tailor their sauna sessions according to their preferences. This growing trend is expected to continue boosting the sauna market in the US. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• End-user
  • Hotel
  • Gym
  • Household
  • Others
• Product Type
  • Traditional
  • Steam
  • Infrared
• Application
  • Residential
  • Commercial
• Distribution Channel
  • Online Retail
  • Specialty Stores
  • Direct Sales
• Installation
  • Portable
  • somaBuilt-In
• Geography
  • US

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increasing focus on wellness and self-care
• Growing aging population in US
• Growing tourism and hospitality industry in US

However, the market also witnesses some limitations, which are as follows:

• High cost of equipment and maintenance
• Availability of several alternatives to saunas
• Installation and large space requirements

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Market Scope in Sauna Market in US Research Report

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Research Analysis Overview

The Sauna Market in the US is witnessing significant growth due to the increasing popularity of sauna therapy and heat therapy. Saunas offer various types of heat, including dry heat, moist heat, and salt therapy, as well as sound therapy for enhanced relaxation. Smart saunas feature digital and remote control, mobile app integration, energy monitoring, and energy-saving modes for improved user experience and customer satisfaction. Product lifespan, maintenance schedule, and repair parts are essential considerations for customers. Installation guidelines, building codes, and safety regulations ensure safe use. Technological innovation and design trends prioritize aesthetic appeal, while pricing strategy, distribution channels, and retail sales impact market penetration. Industry events, trade shows, marketing campaigns, brand building, customer loyalty, warranty claims, after-sales service, and customer support are crucial for business success. The environmental impact and product life cycle are also important factors in the sauna industry.

Market Research Overview

The Sauna Market in the US is a segment of the global leisure facilities market, according to Technavio's market research. This market encompasses providers of sauna heaters, including infrared, traditional steam, and far infrared variants. The parent global leisure facilities market serves companies operating in the sports and fitness, casinos and gaming, hotels, resorts, cruise lines, and restaurants sectors. Technavio's market analysis indicates that the global leisure facilities industry's growth will be fueled by the rise in disposable income, leading to increased spending on recreational activities such as sauna usage. Sauna offerings range from those constructed with aromatic woods like cedar and spruce, to the application of aromatic oils during sessions.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/