Authored By: Sarah
11 Jul 2024

 Retail Colocation Market in US to grow by USD 5.44 billion between 2024-2028

According to a research report “ Retail Colocation Market in US” by End-user (SMEs, Large enterprises) Industry Application (IT and telecom, Healthcare, Retail and e-commerce, Energy and utility, Others) Deployment (Cloud, On-premises) Geography (North America)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 5.44 billion at a CAGR of  17.03% during the forecast period. In the US business landscape, retail colocation emerges as a cost-effective solution for enterprises seeking to optimize their IT infrastructure expenditures. By renting computing servers, storage, and network equipment in colocation facilities, businesses significantly reduce capital expenditures on infrastructure. These facilities, equipped with private racks, offer modern IT infrastructure to Small and Medium Enterprises (SMEs) at affordable subscription costs. The rapid expansion of colocation facilities in the US is driven by the demand for enhanced connectivity and the growing trend of enterprises moving towards cloud platforms, either by building their own or utilizing managed services..

Browse market data tables, figures, and in-depth TOC on “Retail Colocation Market in US” by End-user (SMEs, Large enterprises) Industry Application (IT and telecom, Healthcare, Retail and e-commerce, Energy and utility, Others) Deployment (Cloud, On-premises) Geography (North America) Global Forecast to 2028.

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By End-user, the SMEs segment is projected to dominate the market size in 2024.

In the dynamic IT and telecom sector of the US, the retail colocation market is experiencing significant growth. This expansion is driven by the widespread adoption of cloud computing by IT firms and Small and Medium Enterprises (SMEs). Furthermore, the proliferation of Internet of Things (IoT) devices and advancements in wired and wireless technologies have resulted in escalating data traffic. The implementation of 5G technology by cellular network providers is also fueling market growth during the forecast period. However, managing the increased network capacity within existing data centers poses a challenge for businesses in this sector.

By Industry Application, IT and telecom  segment is expected to hold the largest market size for the year 2024.

In the US market, small and medium-sized data centers prioritize reliability over size in retail colocation services. These centers rely heavily on device performance, necessitating robust infrastructure and continuous upgrades. Higher reliability standards, energy efficiency, and flexibility are key drivers, enhancing productivity and reducing redundancy costs. Despite smaller scales, these data centers demand advanced technology solutions to meet evolving business needs.

North America is forecasted to hold the largest market size by region in 2024.


The Retail Colocation Market in US t growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • AT and T Inc.
  • China Telecom Corp. Ltd.
  • China Unicom Hong Kong Ltd.
  • Cogent Communications Holdings Inc.
  • CoreSite Realty Corp.
  • CyrusOne LLC
  • Cyxtera Technologies Inc.
  • Digital Realty Trust Inc.
  • Equinix Inc.
  • Internap Holding LLC
  • KDDI Corp.
  • Nippon Telegraph and Telephone Corp.
  • phoenix NAP LLC
  • Rahi
  • TeraGo Inc.
  • Verizon Communications Inc.
  • VNET Group Inc.

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Research Analysis Overview

In the dynamic business landscape of the US, the Retail Colocation Market plays a pivotal role in enabling businesses, particularly retailers and start-ups, to optimize their resource utilization and ensure high-security measures. Retail Colocation services offer on-demand access to cloud-based resources and hybrid cloud infrastructure, allowing companies to leverage virtualization technologies and migrate their systems seamlessly. Key players in this market include system integrators, software vendors, and colocation providers such as Global Switch, CoreSite Realty, and Cogent Communications. These providers offer wholesale and retail colocation services, providing businesses with options to choose based on their specific needs. Retail Colocation facilities come equipped with advanced security measures, ensuring data protection and disaster recovery capabilities. Additionally, the integration of edge computing and interconnection solutions further enhances the value proposition of these services, enabling businesses to improve their response times and deliver superior customer experiences. In summary, the Retail Colocation Market in the US is a critical enabler for businesses seeking to optimize their IT infrastructure while ensuring high-security measures and disaster recovery capabilities. With the increasing adoption of cloud-based solutions and virtualization technologies, the market is poised for significant growth in the coming years.

Market Research Overview

In the dynamic retail segment in the US, the demand for retail colocation is surging due to specific requirements for public cloud resources and hybrid & multi-cloud strategies. Retailers seek seamless cloud integration, optimal resource utilization, and uptime reliability to ensure business operational continuity. Major cloud regions in the US offer retail colocation services with high-speed connectivity, low-latency connections, and security measures to mitigate data theft scenarios. Colocation providers cater to various power requirements and offer flexible response to retail customers. Sustainable data centers with cooling systems using renewable energy, intelligent management, and distributed cooling systems are gaining popularity due to environmental concerns and carbon footprints. Retail colocation capabilities include hardware facilities, computing support, application services, and disaster recovery solutions. Competitors like Global Switch, CoreSite Realty, and Cogent Communications offer wholesale and retail colocation services, while emerging companies are innovating with modular data centers, edge data centers, and colocation cages/cabinets. The retail colocation market in the US is characterized by high-quality services, market boundaries in technology sectors such as media and entertainment, and colocation capabilities for e-trade sales and retailers. The technology stack for retail colocation includes virtualization technologies, cloud-based resources, and on-premises infrastructure.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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