Latest News- Processed Pumpkin Market in US: Dried is expected to lead the Product segment during 2024-2028

The Processed Pumpkin Market in US is being driven by Health benefits of pumpkin

The Processed Pumpkin Market in US is expected to grow at a CAGR of 6.78% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 423.7 million. The US processed pumpkin market is poised for significant expansion due to the rising popularity of online retail channels. These platforms offer a broader selection of processed pumpkin products than traditional brick-and-mortar stores, including specialty and seasonal items like pumpkin puree, pumpkin-flavored snacks, and more. Online retailing increases market penetration by catering to consumers who may not have easy access to specialized products. Additionally, online platforms facilitate price comparisons and consumer reviews, fostering transparency and competition among producers and processors, thereby enhancing product quality and driving market growth in the US processed pumpkin sector. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Dried
  • Puree
  • Concentrates
• Application
  • Bakery
  • Beverages
  • Desserts
  • Others
• Type
  • Canned Pumpkin
  • Pumpkin Puree
  • Pumpkin Pie Mix
  • Pumpkin Seeds
  • Others
• Consumer Segment
  • Household
  • Commercial
  • Industrial
• Geography
  • US

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Health benefits of pumpkin
• Impact of growing vegan population on processed pumpkin market
• Wider reach of processed pumpkin products through organized retailing

However, the market also witnesses some limitations, which are as follows:

• Intense competition from other superfood products like quinoa- and hemp-based food products
• Rivalry with fresh pumpkins
• Supply chain complexity associated with processed pumpkin products

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Market Scope in Processed Pumpkin Market in US Research Report

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Research Analysis Overview

The Processed Pumpkin Market in the US encompasses various applications, including pumpkin seed roasting, and the production of pumpkin puree with desirable consistency, flavor profiles, and beta-carotene content. Processing efficiency, shelf stability, and consumer demand trends are key considerations, along with pectin levels, viscosity, and texture. Innovations in processing, waste management, food preservation, and value-added products are driving growth. Pumpkin color uniformity, flavor intensity, storage methods, transportation logistics, and ingredient quality control are also crucial aspects. Pumpkin by-products, such as pectin and flour, have unique properties for various applications, including pumpkin seed snacks and innovative food creations.

Market Research Overview

The processed pumpkin market in the US is a significant segment of the global packaged foods and meats industry, encompassing vendors engaged in the production of pumpkin puree, pumpkin pulp dehydration, canned pumpkin, frozen pumpkin, pumpkin seed shelling, and pumpkin fiber extraction. The market's size is determined by the consolidated revenue generated by these entities. Technavio's market analysis excludes equipment manufacturers and producers of packaged beverages, including alcoholic and non-alcoholic varieties. The global packaged foods and meats market expansion will be fueled by the growing consumer preference for minimally processed foods, which offer health benefits such as increased potassium, dietary fiber, folate, vitamin A, and vitamin C intake.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
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