Probiotics Market in US to grow at a CAGR of 8.16% during 2024-2028
The Probiotics Market in US is expected to grow at a CAGR of 8.16% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 4.98 billion. The probiotics market in the US has experienced significant growth due to increasing consumer interest in natural and holistic skincare solutions. With extensive research highlighting the benefits of beneficial microorganisms on skin health, probiotics and their extracts have become essential components in cosmetics. The concept of the gut-skin axis, which emphasizes the interconnection between gut health and skin conditions, has gained traction, further boosting the demand for probiotic skincare products. These naturally occurring microorganisms offer extensive component profiles and varied physiological effects, making them a valuable addition to the cosmetics industry.
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Technavio analysts predict that the Offline subsegment will lead the Distribution Channel segment during 2024 and 2028 The offline probiotics market in the US is primarily driven by sales through hypermarkets, supermarkets, and pharmacies. Established retailers such as Walmart Inc., Target, Kmart, and Walgreens have long been key players in this segment, offering a wide range of probiotic products. With increasing consumer awareness of individual health needs, particularly in areas like digestive and vaginal health, brick-and-mortar stores have expanded their offerings to include feminine probiotic supplements. This growing demand has significantly contributed to the revenue generation in the offline probiotics market. The credibility and trust associated with offline channels continue to fuel the segment's growth.
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There are several factors that are causing the market to flourish health benefits of probiotics
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The Probiotics market in the US is experiencing significant growth, with key players like Gut Glory, Probi Digestis, and Probi Defendum leading the charge. Fermented milk products, such as probiotic yogurts, are popular choices for consumers seeking to improve their gut health and boost their immune system. The health benefits of probiotics are well-documented, with studies showing they can help alleviate digestive health issues like IBS (Irritable Bowel Syndrome) and other digestive disorders. The market is fragmented, with functional foods, beverages, dietary supplements, and ingredients all vying for a share. The epidemiology of gastrointestinal discomfort and the growing emphasis on preventive healthcare are driving demand for probiotic-rich foods and supplements. The healthcare infrastructure in the US is also supporting this trend, with an increasing number of healthcare providers recommending probiotics as part of a healthy diet. Synbiotic solutions, which combine probiotics with prebiotics, are also gaining popularity as they help promote the growth of healthy gut flora. Overall, the market for probiotics in the US is expected to continue growing as consumers become more health-conscious and seek natural ways to improve their microbiome and gut health. Health claims related to immune health and digestive health are the primary drivers of sales, making probiotics a must-have ingredient in the functional food and dietary supplement industries.
According to Technavio's market research, the Probiotics market in the US is classified under the Global Packaged Foods and Meats market, which falls within the Food Products segment of the Food, Beverage, and Tobacco industry. The Global Packaged Foods and Meats market encompasses food processing vendors engaged in eliminating microorganisms and extending shelf life. Technavio determines the market size based on the consolidated revenue of participating vendors, excluding those specializing in food processing equipment manufacturing. The market scope does not extend to producers of packaged alcoholic and non-alcoholic beverages, including mineral waters.
The Probiotics Market in US is experiencing significant growth, fueled by the health benefits of probiotics. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
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