The private tutoring market in US is projected to grow by USD 28.85 billion at a CAGR of 11.1% from 2024 to 2029. The increasing demand for Science, Technology, Engineering, and Mathematics (STEM) education, the rise of microlearning, and the affordability of open-source educational materials are key factors driving this growth. However, tutors face challenges such as staying updated with evolving educational technologies and market competition
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The US private tutoring market is segmented as follows:
The curriculum-based learning segment is anticipated to witness significant expansion due to the growing emphasis on STEM subjects. This segment includes tutoring services for science, technology, engineering, and math (STEM), arts, and foreign languages. The increasing focus on practical, hands-on learning approaches in US education is propelling demand for private tutoring.
In 2019, the curriculum-based learning segment was valued at USD 18.47 billion. The rising number of STEM-related job opportunities has driven parents to seek private tutoring services to prepare their children for future careers.
The US Department of Commerce predicts that STEM employment will outpace non-STEM jobs in the coming years. With increasing investment in education-related expenses, parents, including high-net-worth individuals, are turning to private tutoring to secure their children’s future in STEM careers.
The US private tutoring sector is witnessing a shift towards microlearning, where content is delivered in short, focused modules. Test preparation services and subject tutoring are increasingly adopting this bite-sized learning approach, which includes videos, audio, text, and infographics.
This model is cost-effective and appeals to a wide range of learners, including those balancing school, extracurriculars, and career development.
Open-source platforms such as Coursera, edX, Udacity, and FutureLearn are disrupting the private tutoring industry. These platforms provide free or low-cost educational content, reducing the demand for traditional tutoring services.
Consumers are increasingly opting for online education alternatives, leading to a shift in spending patterns. Many households are prioritizing cost-effective education options, impacting traditional tutoring services.
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The competitive landscape includes major tutoring providers and online learning platforms:
The US private tutoring market will continue expanding due to technological advancements, personalized learning experiences, and the rising demand for specialized education. The growing popularity of microlearning and STEM-focused tutoring is expected to shape the market landscape, making online and blended learning methods key drivers of future growth
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