Latest News- Online Gambling Market in US: Casual gamblers is expected to lead the End-user segment during 2025-2029

The Online Gambling Market in US is being driven by Easing of government regulations

The Online Gambling Market in US is expected to grow at a CAGR of 11.6% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 54.8 billion. In the realm of online gambling therapy, Virtual Reality (VR) technology is employed as an innovative technique to assist individuals struggling with addiction. By immersing individuals in safe and controlled virtual environments, therapists can replicate the sensory experiences associated with online gambling, enabling them to study addictive behaviors without exposing patients to real-life scenarios. This approach offers significant advantages, as it allows therapists to closely monitor progress and adapt treatment plans accordingly. Authorized therapists utilize VR technology to create customized environments, providing addicts with a valuable tool for overcoming their addictions. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• End-user
  • Casual gamblers
  • Professional gamblers
  • High-rollers
• Type
  • Sports betting
  • Casino games
  • Poker
  • Bingo
  • Lottery
• Device
  • Desktop
  • Mobile Apps
  • Web-Based
• End-User
  • Recreational Gamblers
  • Professional Gamblers
  • Casual Players
• Payment Method
  • Credit Cards
  • Digital Wallets
  • Cryptocurrency
• Geography
  • US

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Easing of government regulations
• Wider reach of online gambling
• Growth in spending capability of customers

However, the market also witnesses some limitations, which are as follows:

• Security and credibility issues associated with online gambling
• Operational risks associated with gambling business
• Growing addiction to online gambling

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Market Scope in Online Gambling Market in US Research Report

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Research Analysis Overview

The Online Gambling Market in the US leverages advanced technologies to enhance user experience and boost conversions. Behavioral targeting and predictive modeling are used for personalized offers based on player behavior and preferences. Conversion rate optimization, A/B testing, and marketing automation improve customer engagement. Customer loyalty is fostered through personalized offers, email marketing, push notifications, and social media engagement. Influencer marketing and affiliate networks expand reach. Game mechanics, design, sound, visual effects, UI/UX, data visualization, and business intelligence optimize gaming experience. Compliance software, security protocols, blockchain technology, cryptocurrency payments, and data security ensure safety. Virtual and augmented reality, artificial intelligence, machine learning, big data analytics, real-time data, mobile optimization, and cross-platform compatibility offer innovative gaming experiences.

Market Research Overview

In the burgeoning online gambling market in the US, various types of licenses are essential for ensuring a regulated and lawful environment. For online casinos, sports betting platforms, poker rooms, lottery platforms, and other gambling operators, obtaining the necessary licenses is a prerequisite for legal operation. These licenses include operating licenses, which permit the operation of specific gambling facilities; personal management licenses for individuals holding management positions; and personal functional licenses for those carrying out specific functions. Additionally, premises licenses are required for non-remote casino operations, ensuring that the physical locations have legal authorization for gambling activities. Compliance with these licenses is crucial in maintaining a fair and crime-free gambling landscape.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/