The home decor market in US is projected to grow by USD 69.4 billion between 2024 and 2028, at a CAGR of 8.08%. The market is driven by shifting consumer trends, increased smartphone penetration, and the rise of online spending. Demand for eco-friendly furniture and decorative lighting continues to grow as consumers prioritize sustainability and energy efficiency.
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The home decor market in the US is expanding across various segments, including furniture, textiles, and floor coverings. Consumers are increasingly seeking comfort, functionality, and personalized designs for their living spaces.
The real estate and transportation industries play a crucial role in market growth, emphasizing functional and aesthetically pleasing home spaces. Both mechanical and artisanal manufacturing processes cater to diverse consumer preferences. The market is also influenced by trends in home improvement, digital marketing, omnichannel retail strategies, and apartment living.
The following segments have been analyzed with forecasts and estimates in USD billion for 2024-2028, along with historical data from 2018-2022.
The offline segment is expected to witness significant growth. While online sales continue to rise due to convenience, brick-and-mortar stores remain crucial as consumers prefer tactile shopping experiences. Major retailers, including Macy’s, Nordstrom, Pottery Barn, and Crate & Barrel, offer a wide selection of furniture, textiles, wall art, and lighting.
Specialty stores cater to niche markets, while local boutiques and craft stores provide unique, artisanal products. Seasonal pop-up shops and supermarkets with home decor sections further expand consumer access. The real estate industry and transportation sector also contribute to market growth, as homeowners and businesses invest in decor enhancements.
The growing popularity of e-commerce is a key driver of market expansion. Consumers increasingly rely on online shopping platforms to purchase home decor items, driven by:
E-retailers provide detailed product information, including safety features and user guidance, further fueling demand in the sector.
Consumers are prioritizing sustainable home decor options, with a growing demand for:
Companies such as Threaded offer bedding and linens made from sustainable materials, while Chairish Inc. specializes in reselling pre-owned luxury furniture and vintage home goods, reducing waste and promoting sustainability.
The durability of high-quality home decor products leads to infrequent replacements, posing a challenge for continuous market expansion. Consumers prefer long-lasting products, including:
As consumers focus on maintaining and cleaning their decor products, brands emphasize quality and longevity, impacting the frequency of repeat purchases.
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The following key players are actively shaping the US home decor market:
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