Authored By: Sarah
25 Jun 2024

 Fresh Pet Food Market in US Size to grow by USD 1233.81 million between 2024-2028

According to a research report “ Fresh Pet Food Market in US” by Distribution Channel (Offline, Online) Product (Dog food, Cat food, Others) Type (Fish, Meat, Vegetable, Others) Geography (North America)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 1233.81 million, at a CAGR of  29.91% during the forecast period. The US fresh pet food market is experiencing significant growth due to an increasing number of new product launches. Vendors are introducing innovative fresh and frozen food variants to captivate consumers and expand their market presence. One recent development includes Petco Health and Wellness Company, Inc.'s collaboration with JustFoodForDogs LLC, unveiling a new line of fresh and frozen dog food offerings in March 2022. These new product launches serve to boost sales and enhance the competitive edge of companies in the fresh pet food industry.

Browse market data tables, figures, and in-depth TOC on “Fresh Pet Food Market in US” by Distribution Channel (Offline, Online) Product (Dog food, Cat food, Others) Type (Fish, Meat, Vegetable, Others) Geography (North America) Global Forecast to 2028. Download Free Sample


By Distribution Channel, the Offline segment is projected to dominate the market size in 2024

The US pet food market, specifically the dog food segment, is experiencing significant growth due to the increasing trend of pet ownership in American households. With dogs being the most popular pet choice in the country, the demand for high-quality canine nutrition is on the rise. Dogs provide numerous benefits to their owners, including reducing anxiety, stress, and depression, alleviating loneliness, improving cardiovascular health, and encouraging physical activity. Parents often get dogs as family pets to instill responsibility and sharing skills in their children, while older adults find companionship and emotional support in their canine companions. Popular breeds in the US include the Labrador Retriever, German Shepherd, Golden Retriever, French Bulldog, and Beagle.

By Product, Dog food  segment is expected to hold the largest market size for the year 2024

The offline distribution channel for fresh pet food in the US is experiencing significant growth due to the rising demand for this product category. Supermarkets and hypermarkets, including Target Corporation (Target), Walmart, Meijer Inc. (Meijer), Whole Foods Market Inc. (Whole Foods Market), and The Kroger Co. (Kroger), are prominent distribution channels for fresh pet food. These retailers offer a diverse range of fresh pet food options from various brands, providing pet owners with a convenient and accessible shopping experience. Supermarkets and hypermarkets cater to the increasing consumer preference for fresh pet food, making them an essential distribution channel in the US pet food market.

North America is forecasted to hold the largest market size by region in 2024


The Fresh Pet Food Market in US growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • A Pup Above
  • Artemis Pet Food Co.
  • Carnivore Meat Co. LLC
  • Cooking4Canines
  • Darwins Natural Pet Products
  • Freshpet Inc.
  • JustFoodForDogs LLC
  • My Perfect Pet Food Inc.
  • Nestle SA
  • NomNomNow Inc.
  • Ollie
  • Pauls Custom Pet Food LLC
  • Pet Plate
  • Pet Honesty
  • Primal Pet Foods Inc.
  • Raised Right Pets LP
  • Spot and Tango
  • The Farmers Dog Inc.
  • The Honest Kitchen
  • Rabbit Hole Hay Inc.

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Research Analysis Overview

The fresh pet food market in the US has seen a significant surge in demand due to pet owners' increasing focus on their furry friends' nutritional needs. Reliable providers of fresh pet food offer a range of options, including lean meats and whole food sources, such as chicken, fish, poultry, fruits, and vegetables. These ingredients provide essential nutrients for pets, ensuring they maintain optimal health. Stores specializing in fresh pet food offer a variety of canine food choices, including grain-free options made from rice and lean meats. Temperature-controlled storage systems ensure the freshness and safety of the food. However, not all fresh pet food is created equal. Some pet food businesses use byproducts and fillers, while others opt for human-grade foods. Be wary of additives, preservatives, and artificial ingredients that can negatively impact your pet's health. When choosing fresh pet food, look for providers that prioritize transparency and use high-quality, whole food sources. Your pet deserves the best, and a fresh, nutritious diet is an investment in their long-term health and happiness.

Market Research Overview

The pet food market in the US is experiencing a significant shift as discerning pet owners seek out fresh, nutritiously tailored meals for their furry companions. Grocery stores and pet food retailers are responding to this trend by partnering with delivery services and subscription services to offer personalized meal plans featuring fresh meat and human-quality ingredients. Senior pets, with their unique nutritional needs, are also being catered to with senior pet foods and prescription diets. Fresh meat and minimally processed ingredients are becoming the norm, with many pet parents opting for organic alternatives, hypoallergenic alternatives, and grain-free alternatives. Traditional pet diets made from lean meats and whole food sources are gaining popularity, as are customized pet nutrition plans based on breed, health issues, and individual nutritional requirements. The pet food business is evolving, with pet people looking for high-quality ingredients, reliable providers, and transparency in production processes. Label accuracy and the quality of ingredients are crucial, as are regulatory environment and temperature control during storage and delivery. Online platforms, including e-commerce and subscription services, are making it easier for pet parents to access a wide range of pet food varieties from the convenience of their homes. Convenience stores, vet clinics, pet clubs, and pet specialty stores also play a role in the offline market segment. The cat food segment and dog food segment each account for a significant share of the pet food market, with canine health issues and canine food choices being major considerations. Fruits, vegetables, fish, and poultry are increasingly being used as human-grade foods in pet food production, while byproducts, fillers, and artificial additives are being phased out. Recent fads such as rice-based diets and grain-free diets have influenced pet food choices, with some experts cautioning against the potential health risks associated with these diets. Ultimately, pet parents want to provide their companions with the best possible nutrition, and the pet food market is responding with a wide range of options to meet their needs.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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