According to a research report “ Floriculture Market in US” by Product (Cut flowers, Bedding plants, Potted plants, Others) Application (Conferences and activities, Gifts, Personal and corporate use) Type (Rose, Chrysanthemum, Carnation, Others) Geography (North America)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 16.52 billion, at a CAGR of 5.91% during the forecast period. In the dynamic floriculture market of the US, premium flowers represent a distinct segment, characterized by their superior qualities, unparalleled beauty, and perceived value. These high-end blooms, recognized for their unique traits, are sought after for exclusive occasions, upscale events, and luxury floral arrangements. The escalating demand for premium flowers significantly contributes to the expansion of the floriculture industry in the US. Consequently, the sale of these elite flowers generates substantial revenue and profitability for growers, wholesalers, retailers, and florists, making it an essential component of the market.
Browse market data tables, figures, and in-depth TOC on “Floriculture Market in US” by Product (Cut flowers, Bedding plants, Potted plants, Others) Application (Conferences and activities, Gifts, Personal and corporate use) Type (Rose, Chrysanthemum, Carnation, Others) Geography (North America) Global Forecast to 2028. Download Free Sample
By Product, the Cut flowers segment is projected to dominate the market size in 2024
The conferences and activities segment within the US floriculture market plays a pivotal role in driving market growth. Flowers are integral to the decor and aesthetics at seminars, trade shows, exhibitions, and conferences, creating visually appealing focal points. Themed events, such as seasonal or cultural themes, require specific floral arrangements, centerpieces, and decorative displays, thereby fueling demand for various flower varieties and contributing to market expansion. Floriculture significantly enhances the ambiance of these events, making them more welcoming and professional.
By Application, Conferences and activities segment is expected to hold the largest market size for the year 2024
The floriculture market in the US focuses on the production and distribution of cut flowers for decorative purposes. These flowers, which include roses, carnations, lilies, tulips, daisies, chrysanthemums, sunflowers, orchids, and seasonal varieties, are commercially grown in specialized farms, frequently under controlled conditions such as greenhouses or fields. Cut flowers hold immense significance in various celebrations and events, including weddings, funerals, holidays, and everyday floral arrangements. They are retailed through various distribution channels, including florists, supermarkets, farmers markets, online retailers, and wholesalers, to cater to both consumer and commercial demands.
North America is forecasted to hold the largest market size by region in 2024
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The Floriculture Market in US growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:
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Research Analysis Overview
The Floriculture market in the US is a significant segment of the horticulture industry, focusing on the cultivation and sale of ornamental plants, primarily flowers, for decorative purposes. Floriculture crops are grown through both field production and greenhouse methods, with popular choices including Dahlias, Lisianthus, Sunflowers, Lilies, Tulips, Orchids, Carnations, Gerbera, Roses, Pansies, and Lilies. Major holidays such as Mother's Day, Valentine's Day, Hanukkah, and Christmas drive the demand for these crops, with companies like 1-800-Flowers and Zolfo Springs leading the charge in supplying fresh blooms to consumers. The National Retail Federation reports that floriculture sales during these holidays account for a substantial portion of the industry's revenue. Field production allows for the cultivation of sun-loving flowers like Sunflowers and Dahlias, while greenhouse methods enable year-round cultivation of temperature-sensitive blooms like Orchids and Pansies. The diverse range of floriculture crops caters to various consumer preferences and seasonal demands, making it a vibrant and ever-evolving market.
Market Research Overview
Floriculture, a branch of horticulture that deals with the cultivation of flowers, is a significant industry in the US, valued at over USD30 billion. Dutch auctions are a common method used by flower producers to sell their crops, allowing buyers to bid on the price they are willing to pay for a particular quantity of flowers. Flowers are used for various purposes, including gifts for special occasions like anniversaries, birthdays, and holidays such as Mother's Day, Valentine's Day, Hanukkah, and Christmas. Floral designers use flowers for decoration in events, weddings, and commercial establishments. Consumer preferences for dried botanicals, cut foliages, and potted plants continue to grow, with an increasing focus on disease-resistant flower varieties and cold storage technology to ensure longer postharvest life. Floriculture crops are cultivated in fields and greenhouses, with precise management practices and newer technologies used to increase crop yields and improve plant health. Pests and diseases, as well as extreme climatic conditions, are challenges faced by flower producers. Insect resistance, abiotic stress management, and genetic modification through biotechnology solutions are some of the ways these challenges are being addressed. The floriculture industry is a multibillion-dollar international industry, with major players like The Sill, Costa Farms, and ITC TradeMap contributing significantly. Consumer lifestyles and the use of flowers for aesthetics, greetings, and therapeutic purposes continue to drive sales. Floristry businesses operate through offline and online distribution channels, with popular flowers including roses, lilies, tulips, and carnations. Logistics coordination is crucial for the timely delivery of flowers, with smartphone apps and transportation facilities playing a key role. Floriculture materials like essential oils, dried flowers, and ornamental plants are also in demand, with a wide range of options including cacti and succulents, bamboo, palms, climbers, shrubs, trees, and ornamental horticulture materials. In summary, the floriculture market in the US is a dynamic and diverse industry, with a focus on precision management, newer technologies, and consumer preferences driving growth. Floriculture cultivation, from field production to postharvest care, is an essential part of the horticulture industry, contributing significantly to wealth and happiness through the beauty and sweet odor of flowers.
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