The elderberry market share in the US will post an incremental growth of USD 109.76 million, progressing at a CAGR of 7% during the forecast period. The health benefits of elderberry will offer immense growth opportunities to market vendors. The elderberry market in the US is fragmented, and the vendors are deploying growth strategies such as low-pricing strategies and strengthening the local customer base to compete in the market.
Technavio’s report on “Elderberry Market in the US by Distribution Channel and Application - Forecast and Analysis 2022-2026” provides a detailed analysis of the prevalent market forces, trends, and challenges likely to impact the market in focus.
The elderberry market in the US is segmented by distribution channels (offline and online) and applications (health and wellness, beverages, food, and food colors).
The growth of the elderberry market size in the US by the offline segment will be significant during the forecast period. Factors such as in-store displays and advertisements of the products are driving the growth of the segment.
The health benefits of elderberry will directly influence the sales of elderberry in the US. In addition, the increasing popularity of vegan diets is one of the major elderberry market trends in the US that will positively impact the market growth. However, factors such as the increasing popularity of substitute products will hamper the elderberry market growth in the US .
The market is fragmented due to the presence of several players. Some of the major elderberry market vendors in the US are Artemis International, Dr. Willmar Schwabe GmbH and Co. KG, Gaia Herbs Inc., GNC Holdings LLC, Natures Nutrition, Natures Power Nutraceuticals Corp., NOW Health Group Inc., Pharmacare US Inc., Pukka Herbs Ltd., and Xi an Longze Biotechnology Co. Ltd.
To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their position in the slow-growing segments. To survive and succeed in such an intensely competitive market, players must distinguish their product and service offerings through clear and unique value propositions.
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Precise market size estimation during the forecast period 2022-2026.
CAGR of the elderberry market in the US forecast during 2022-2026.
Market-level data on units, average selling prices, and values of the elderberry market in US share.
Prediction of the upcoming trends, drivers, and factors that challenge the growth of the elderberry market in the US.
Elderberry industry growth across the US.
