Latest News- Elderberry Market in US: Health and wellness is expected to lead the Application segment during 2024-2028
The Elderberry Market in US is being driven by Health benefits of elderberry
The Elderberry Market in US is expected to grow at a CAGR of 5.8% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 88.6 million. The surge in health-conscious consumer behavior and growing awareness of sustainability issues, particularly concerning animal agriculture, have fueled the expansion of the vegan population in the United States. This demographic shift has resulted in a heightened demand for plant-based foods and supplements, such as elderberry products, wheatgrass, and turmeric. Furthermore, the fast-paced lifestyle of Americans has led to a preference for dietary supplements, convenient plant-based protein and fiber sources, and ready-to-eat (RTE) meals with high nutritional value. This trend is projected to continue, driving the growth of the herbal supplement market, including elderberry products, in the US.
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Which Factors Are Causing a Surge in Market Growth?
The market is segmented based on Application (Health and wellness, Beverages, Food, Food colors) Distribution Channel (Offline, Online) Geography (North America).
According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows:
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Key Features in Elderberry Market in US Research Report
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Elderberry, a popular fruit, offers functional food and dietary supplement solutions in the US market. Elderberry extract, free from chemical additives and labeled with friendly ingredients, is a preferred choice for those seeking natural immune health boosters. Fruit-based supplements, rich in vitamins, antioxidants, and flavonoids, provide functional benefits against flu symptoms and bacterial infections. Busy lifestyles call for value-added elderberry supplements in various forms, including powders and liquids, to combat free radicals and enhance overall health. Airplane travelers especially benefit from elderberry's seasonal flu prevention properties. Food additives are avoided in favor of natural, organic ingredients to ensure optimal nutrition profile.
The Elderberry market in the US represents a significant segment of the functional food and dietary supplement industry. Elderberry extract, derived from elderberries, is a popular ingredient in chemical-free, label-friendly fruit-based supplements. These supplements offer functional benefits, aligning with consumer trends toward nutrition-rich, value-added products. As consumers increasingly prioritize health and convenience in their busy lifestyles, the demand for elderberry extract as a functional food and dietary supplement is expected to grow. Despite the expansion of the pharmaceutical drug market, the nutrition profile of elderberry extract makes it a compelling alternative for those seeking natural solutions. Technavio projects the global market for packaged foods and meats to experience growth due to the health benefits associated with minimally processed foods, such as elderberry extract. This market expansion underscores the potential value of elderberry extract as a key ingredient in functional foods and dietary supplements.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
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