Latest News- Cookies Market in US: Offline is expected to lead the Distribution Channel segment during 2025-2029

The Cookies Market in US is being driven by Growing emphasis on cookie premiumization

The Cookies Market in US is expected to grow at a CAGR of 4.6% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 3.2 billion. In the US cookies market, there is a growing consumer preference for products made with clean and recognizable ingredients. Manufacturers are addressing this trend by simplifying ingredient lists, eliminating artificial additives, preservatives, and high-fructose corn syrup. Natural sweeteners and flavorings are being utilized in place of synthetic alternatives. Transparent labeling of allergens is crucial for consumers with food sensitivities or allergies. Detailed allergen information is being provided on packaging to ensure consumer safety. Cookies produced with organic ingredients and free from genetically modified organisms (GMOs) are experiencing increased demand. Clear labeling often includes organic and non-GMO certifications. Environmentally conscious consumers are seeking cookies packaged in sustainable materials. Manufacturers are investigating eco-friendly packaging options, such as recyclable or biodegradable packaging, to minimize environmental impact. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Distribution Channel
  • Offline
  • Online
• Product
  • Plain and butter-based cookies
  • Chocolate-based cookies
  • Other cookies
• Packaging
  • Rigid packaging
  • Flexible packaging
• Geography
  • US

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Growing emphasis on cookie premiumization
• Rising demand for healthy cookies
• Rise of e-commerce and online shopping

However, the market also witnesses some limitations, which are as follows:

• Competition from healthier snacks
• High energy costs for bakery processors
• Fluctuations in raw material availability and costs of cookies

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Market Scope in Cookies Market in US Research Report

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Research Analysis Overview

The US Cookies Market encompasses various bakers and bakery products, including functional, low-fat, and sugar-free ingredients. The consumer base, driven by spending power, caters to home bakers and those following gluten-free diets. Digestive, Bar, Molded, and Rolled Cookies are popular types. Manufacturers focus on rigid packaging, lighting systems, signaling devices, and energy-efficient production vehicles for operational efficiency.

Market Research Overview

The Cookies market in the US is a significant segment of the broader packaged foods industry. Key players in this market consist of bakers and vendors specializing in the production of cookies, employing functional, low-fat, and sugar-free ingredients to cater to diverse consumer preferences. Our analysis, based on combined revenues, indicates a substantial market size for US Cookies. Excluding equipment manufacturers and beverage producers, this market's expansion is driven by increasing consumer base and spending power, health consciousness, and the growing trend of home baking. Despite concerns over obesity and poor diet, cookies with healthier ingredients offer potential solutions to health issues, making them a viable choice for consumers seeking nutritious alternatives.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/