Authored By: Sarah
11 Jul 2024

 American Football Equipment Market in US Size to grow by USD 277.78 million between 2024-2028

According to a research report “ American Football Equipment Market in US” by Product (Protective gear, Helmets, Cleats, Balls, Training equipment) End-user (Professional, Amateur) Retail Channel (Specialty and sports shops, Department and discount stores, Online retail) Geography (North America)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 277.78 million, at a CAGR of  4.61% during the forecast period. The American football equipment market in the US has experienced significant growth due to the increasing participation of youth in the sport. According to recent data, the number of children aged 6-12 years engaging in football increased from 21.6 million in 2010 to 24.9 million in 2021. This trend can be attributed to the rise in the number of children participating in organized football teams or lessons more than 26 times per year. The sports engagement rate among US youth reached approximately 60% during the 2017-2018 period. This upward trend in youth sports participation is a nationally recognized public health initiative aimed at promoting physical activity and overall well-being.

Browse market data tables, figures, and in-depth TOC on “American Football Equipment Market in US” by Product (Protective gear, Helmets, Cleats, Balls, Training equipment) End-user (Professional, Amateur) Retail Channel (Specialty and sports shops, Department and discount stores, Online retail) Geography (North America) Global Forecast to 2028. Download Free Sample


By Product, the Protective gear segment is projected to dominate the market size in 2024

In the American football equipment market, the professional end-user segment caters to National Football League (NFL) players and teams. These athletes demand superior equipment that adheres to rigorous performance and safety standards. Manufacturers prioritize innovation, utilizing advanced materials and technologies to boost player performance and mitigate injury risks. Customization is a key offering, allowing athletes to personalize their gear for optimal fit, comfort, and performance. Companies such as Riddell (BRG Sports Inc.) and Xenith LLC provide custom-fitted helmets, addressing the unique requirements of individual players.

By End-user, Professional  segment is expected to hold the largest market size for the year 2024

In the American football equipment market in the US, protective gear, which encompasses a vast product range including cups and athletic supporters, elbow sleeves and arm pads, gloves, girdles, hip, knee, thigh, and tail pads, mouth guards, neck rolls, shoulder pads, and rib protectors, serves as the primary revenue generator. The NFL and NFHS, key football governing bodies, mandate the utilization of specific protective gear for players, ensuring a fundamental level of safety and stimulating demand for essential protective equipment. The NFL's rule mandating the compulsory use of leg and thigh pads, implemented in 2013, further propels the growth of protective gear and equipment in American football.

North America is forecasted to hold the largest market size by region in 2024


The American Football Equipment Market in US growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Adidas AG
  • Amer Sports Corp.
  • ANTA Sports Products Ltd.
  • Big Game USA LLC
  • BRG Sports Inc.
  • Certor Sports LLC
  • Champro Sports
  • Cutters Sports
  • First Team Inc.
  • Franklin Sports Inc.
  • Grip Boost Inc.
  • New Balance Athletics Inc.
  • Nike Inc.
  • Rawlings Sporting Goods Co. Inc.
  • Rogers Athletic
  • Under Armour Inc.
  • VOIT Corp.
  • Xenith LLC
  • XTECH Protective Equipment LLC
  • Douglas Sports
  • Shock Doctor Inc.

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Research Analysis Overview

The sports sector in the US is a significant contributor to the economy, with the sports industry generating billions in revenue each year. The sports equipment market is a crucial component of this industry, with athletes and enthusiasts alike seeking the latest gear for various sports, including American football. E-commerce platforms have revolutionized the way we buy sports equipment, making it easier than ever to purchase gloves, footwear, accessories, footballs, and protective gear from the comfort of our homes. International brands dominate the market, with television advertisements promoting their latest offerings during high-profile sports events like the Champions League and international football tournaments. Lifestyle-related health issues have led to a growing demand for equipment related to cycling, running, and volleyball, among others. The football equipment market is no exception, with a focus on protective gear and smart footballs that integrate wearable electronics and the VAR system. Female players and women's football have also gained significant attention, with online marketplaces offering a wide range of jerseys, protective gear, and balls catering to their unique needs. The purchasing power of consumers continues to drive innovation, with cleats and other accessories becoming increasingly advanced and specialized. Overall, the American football equipment market is a dynamic and evolving space, reflecting the passion and dedication of athletes and fans alike.

Market Research Overview

The American football equipment market is a significant segment of the sports industry, catering to the needs of athletes at various levels, from high school to professional leagues. Protective gear manufacturers play a crucial role in ensuring the safety of players, producing equipment to prevent catastrophic injuries. The sports sector, including sports management, international brands, and e-Commerce platforms, contributes significantly to the sports equipment market. Television advertisements and international sports events, such as the Champions League and Olympic Games, promote the use of high-quality football equipment. Lifestyle-related health issues, including mental health, have led to an increase in demand for protective gear and fitness-related sports activities like cycling, running, volleyball, and more. The football equipment market includes gloves, footwear, accessories, footballs, and protective gear. Football shoe technology, particularly in the shoes segment, has seen significant advancements, with a focus on comfort, durability, and performance. The gaming culture and e-sports have also influenced the market, with fan gear and smart footballs gaining popularity. Recyclable football gear and wearable electronics, such as smart footballs and VAR systems, are emerging trends in the market. Female players and women's football have also gained prominence, leading to the production of specialized equipment. Online marketplaces and purchasing power have made it easier for athletes to access football equipment, with jerseys, protective gear, balls, and cleats readily available.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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