Latest News- Tv And Movie Merchandise Market: Offline retail is expected to lead the Application segment during 2024-2028

The Tv And Movie Merchandise Market is being driven by Growth of e-commerce platforms

The Tv And Movie Merchandise Market is expected to grow at a CAGR of 9.45% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 103.5 billion. In recent years, the entertainment industry has witnessed a shift in revenue generation strategies, with an increasing focus on merchandise sales. Traditionally, ticket sales were the primary source of income for studios. However, with the decline in DVD sales and stagnating box office collections on a global scale, the production costs of movies have risen significantly. To counteract this trend, studios such as Marvel Cinematic Universe (MCU) are turning to merchandise as a significant revenue stream. Consumer products are now influencing moviemaking decisions, with several films generating more revenue from merchandise sales than box office collections. This trend is expected to continue as studios seek alternative methods to boost sales and recoup production costs. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Application
  • Offline retail
  • Online retail
• Product
  • Apparel
  • Toys
  • Accessories
  • Video games
  • Others
• Geography
  • North America
    • US
  • Europe
    • Germany
    • UK
  • APAC
    • China
    • India
  • South America
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Growth of e-commerce platforms
• Increase in number of mobile applications
• Success of TV shows and movies

However, the market also witnesses some limitations, which are as follows:

• Uncertain economic conditions
• Seasonality of merchandise sales
• Challenge of piracy or infringement of copyrights

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Market Scope in Tv And Movie Merchandise Market Research Report

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Research Analysis Overview

The TV and movie merchandise market is a thriving industry that caters to fans of all ages, offering a wide range of products from plant-based popcorn and eco-friendly water bottles, promoting both health and environmental protection, to licensed sellers of script books, costumes, kids' toys, video games, accessories, home décor, artwork, action figures, comic books, collectibles, apparel, and more. With the increasing popularity of online shopping, online retail has expanded exponentially, making it easier for consumers to purchase their favorite merchandise from the comfort of their homes. However, offline retailers still hold a significant market share, providing a tactile shopping experience that allows fans to interact with the merchandise before making a purchase. Regardless of the platform, product quality remains a top priority for both retailers and consumers, ensuring that each item is an accurate representation of the movie or show it represents.

Market Research Overview

The global leisure products market, a segment of the larger household durables industry, encompasses various categories such as sports equipment, musical instruments, camping gear, recreational vehicles, bicycles, toys, and consumer games. According to Technavio's market analysis, the household durables market size is determined by the consolidated revenue generated by manufacturers in sectors like consumer electronics, home furnishings, homebuilding products, household appliances, housewares and specialties, and leisure products. The leisure products market growth is attributed to the surge in health and fitness club memberships, which have seen significant expansion over the past decade, fueled by the industry's promising prospects.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/