Tv And Movie Merchandise Market Size to grow by USD 103.5 billion between 2024-2028

The Tv And Movie Merchandise Market is segmented by Application (Offline retail and Online retail), Product (Apparel, Toys, Accessories, Video games, and Others), and Geography (North America, Europe, APAC, South America, and Middle East and Africa). As per the Global Forecast research report 2024-2028 published by Technavio, the market size is estimated to grow by USD 103.5 billion, at a CAGR of 9.45% during the forecast period. There are several companies that are contributing to the market as per this report. Entertainment companies capitalizing on merchandise sales .

By Application, the Offline retail segment is projected to dominate the market size in 2024

In the global TV and movie merchandise market, offline retail sales, also known as brick-and-mortar sales, continue to hold significant weight. Consumers preferring tangible shopping experiences make up a substantial portion of the market. Merchandise is primarily distributed through various offline retail formats, including specialty stores, hypermarkets, supermarkets, convenience stores, clubhouse stores, and department stores. The advantages of offline retail include the ability for consumers to customize and inspect products on the spot, as well as immediate adjustments. Offline retail stores remain crucial for purchases due to the in-store buying experience preferred by many customers. Moreover, advancements in the supply chain network have empowered offline retail to stimulate the expansion of the global TV and movie merchandise market.

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By Product, Apparel segment is expected to hold the largest market size for the year 2024

The apparel segment dominates the global TV and movie merchandise market, driven by the increasing popularity of licensed apparel. The recent surge in blockbuster films and successful TV series has fueled demand for merchandise. Notable releases, such as Venom: Let There be Carnage, Justice League: Snyder Cut on HBO Max, and Wonder Woman 1984, have significantly impacted sales. Additionally, the enduring appeal of franchises like Harry Potter continues to drive demand for related apparel. These trends are expected to persist during the forecast period.

Why is North America forecasted to hold the largest regional market size in 2024?

The TV and movie merchandise market represents a significant revenue stream for media industries, with licensing deals generating substantial income. Brands capitalize on fan enthusiasm by producing a diverse range of merchandise, from collectibles and apparel to digital content and experiential activations. Strategic partnerships and innovative product offerings are key drivers of growth in this dynamic market.

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Research Analysis Overview

The TV and movie merchandise market is a thriving industry that caters to fans of all ages, offering a wide range of products from plant-based popcorn and eco-friendly water bottles, promoting both health and environmental protection, to licensed sellers of script books, costumes, kids' toys, video games, accessories, home décor, artwork, action figures, comic books, collectibles, apparel, and more. With the increasing popularity of online shopping, online retail has expanded exponentially, making it easier for consumers to purchase their favorite merchandise from the comfort of their homes. However, offline retailers still hold a significant market share, providing a tactile shopping experience that allows fans to interact with the merchandise before making a purchase. Regardless of the platform, product quality remains a top priority for both retailers and consumers, ensuring that each item is an accurate representation of the movie or show it represents.

Market Research Overview

The global leisure products market, a segment of the larger household durables industry, encompasses various categories such as sports equipment, musical instruments, camping gear, recreational vehicles, bicycles, toys, and consumer games. According to Technavio's market analysis, the household durables market size is determined by the consolidated revenue generated by manufacturers in sectors like consumer electronics, home furnishings, homebuilding products, household appliances, housewares and specialties, and leisure products. The leisure products market growth is attributed to the surge in health and fitness club memberships, which have seen significant expansion over the past decade, fueled by the industry's promising prospects. - The Tv And Movie Merchandise Market is experiencing significant growth, fueled by the . Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/