Transactional And Marketing Emails Market Size to Grow by USD 8.87 bn through 2021-2025

The transactional and marketing emails market is expected to grow by USD 8.87 bn, decelerating at a CAGR of almost 10% during the forecast period. Technavio’s research report traces the growth trajectory of the market and provides a detailed analysis of the prevalent market forces, trends, and drivers which are likely to impact the market in focus. View Free Sample Report

Transactional And Marketing Emails Market: Segmentation by Application

This report provides a detailed analysis of the market by Application (Transactions and Marketing), Geography (North America, Europe, APAC, South America, and MEA), and End-user (large enterprises, SMEs, and government). This research report will provide insights into the current market share of each segment along with growth projections for the next five years. In addition, the report also offers a detailed impact analysis of various trends, drivers, and challenges which are likely to influence market growth during the forecast period. These insights are expected to equip clients with reliable information based upon which they can design a growth strategy for their business and area of operations.

Transactional And Marketing Emails Market: Top Trends and Drivers

• The high return on investments and cost-effectiveness of email campaigns is one of the significant factors responsible for transactional and marketing emails market growth.
• Marketing emails are becoming primary communication channels and offer an efficient advertising platform for business-to-customer (B2C) and business-to-business (B2B) marketers for expanding the reach of their products and services.
• The growing focus of SMEs and large enterprises on implementing advanced marketing strategies through the optimum utilization of digital technologies is accelerating the use of marketing email platforms.

Transactional And Marketing Emails Market: Vendor Analysis

The market is fragmented. The growth of the players depends on several factors such as market conditions, government support, and industry development. To survive and succeed in such an intensely competitive market, players must distinguish their product and service offerings through clear and unique value propositions. Amazon.com Inc., Constant Contact Inc., Emarsys eMarketing Systems AG, Mailchimp, Mailgun Technologies Inc., Message Systems Inc., Netcore Solutions Pvt. Ltd., Oracle Corp., SendGrid, and Sendinblue SAS are some of the major market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their position in the slow-growing segments.

For more insights into this market: Download a Free Sample Report. Our custom reports provide market insights at the global and regional level along with a pipeline analysis of new product launches. It also provides a peek into the latest R&D along with an impact analysis of government regulations.

Technavio has been monitoring the Global Transactional and Marketing Emails Market and it is expected to grow by USD 8.87 billion decelerating at a CAGR of over 10% during the forecast period. The growth trajectory of the market is traced through a detailed analysis of the prevalent market forces, trends, and drivers along with competitive benchmarking. Download latest version with COVID-19 analysis Free Sample Report

APAC to Drive Market Growth

The rapid growth in the number of email users and the rising Internet penetration will facilitate the transactional and marketing emails market growth in APAC. 37% of the market growth will originate from APAC during the forecast period. China and Japan are the key markets for transactional and marketing emails in APAC. Market growth in APAC will be faster than the growth of the market in other regions. This report provides an accurate prediction of the contribution of all the geographic segments to the growth of the transactional and marketing emails market size.

The growing focus on engaging the audience through email marketing will fuel the growth of the transactional and marketing emails market. Marketing emails are becoming primary communication channels and offer an efficient advertising platform for business-to-customer (B2C) and business-to-business (B2B) marketers for expanding the reach of their products and services. The growing focus of SMEs and large enterprises on implementing advanced marketing strategies through the optimum utilization of digital technologies is accelerating the use of marketing email platforms. Marketing emails allow companies to engage directly with the audience with just one click and aid in establishing one-to-one communication to provide an engaging experience. An increasing number of organizations are using marketing emails to introduce new products and services, offer discounts or special offers, and encourage the sale of products abandoned in the cart on online stores.

The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. 

Transactional And Marketing Emails Market: Vendor Analysis

The market is fragmented. The growth of the players depends on several factors such as market conditions, government support, and industry development. To survive and succeed in such an intensely competitive market, players must distinguish their product and service offerings through clear and unique value propositions. Amazon.com Inc., Constant Contact Inc., Emarsys eMarketing Systems AG, Mailchimp, Mailgun Technologies Inc., Message Systems Inc., Netcore Solutions Pvt. Ltd., Oracle Corp., SendGrid, and Sendinblue SASare some of the major market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their position in the slow-growing segments.

Technavio suggests three forecast scenarios (optimistic, probable, and pessimistic) considering the impact of COVID-19 Download a Free Sample Report 

Transactional And Marketing Emails Market: Key Highlights of the Report for 2021-2025

• CAGR of the market during the forecast period 2021-2025
• Detailed information on factors that will drive Transactional and Marketing Emails Market growth during the next five years
• Precise estimation of the Transactional and Marketing Emails Market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the transactional anding emails industry across APAC, Europe, MEA, North America, and South America
• A thorough analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of Transactional and Marketing Emails Market vendors