Latest News- Toys And Games Market: Activity and ride-on toys is expected to lead the Product segment during 2025-2029

The Toys And Games Market is being driven by Increasing personal disposable income and rising middle-class population

The Toys And Games Market is expected to grow at a CAGR of 8.6% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 86.2 billion. The emergence of 3D printing technology poses a significant challenge to the toys and games market, as consumers can produce replicas of popular toy characters at will. This trend increases the risk of counterfeit merchandise and potential copyright and trademark infringements. With the anticipated decrease in 3D printer affordability, licensors are proactively seeking ways to monetize DIY merchandise and legitimize these products. Notable companies, including Sesame Workshop and Hasbro Inc., are exploring strategies to protect their intellectual property and generate revenue from this evolving market. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Activity and ride-on toys
  • Infant and pre-school toys
  • Games and puzzles
  • Plush toys
  • Others
• Distribution Channel
  • Offline
  • Online
• Application
  • Up to 8 years
  • 9 to 15 years
• Type
  • Creativity
  • STEM skills
  • Social-emotional development
  • Problem-solving
• Geography
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
  • APAC
    • China
    • India
    • Japan
  • South America
    • Brazil
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increasing personal disposable income and rising middle-class population
• Increasing childrens TV and Internet viewership
• Rise in online sales

However, the market also witnesses some limitations, which are as follows:

• Seasonal demand and short life of merchandise and collectibles
• Market fragmentation
• Increasing popularity of e-games

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Market Scope in Toys And Games Market Research Report

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Research Analysis Overview

The Toys and Games Market involves the creation of toy prototypes, employing various playtesting methodologies for product development. Game localization processes ensure global market access, while marketing campaigns utilize digital distribution, licensing agreements, and intellectual property rights protection. Online gaming communities, e-sports tournaments, and game streaming platforms foster engagement. Social media marketing and influencer collaborations boost brand awareness. Metrics like advertising effectiveness, sales conversion rates, customer satisfaction, and return on investment assess success. Game genre classification, age rating systems, content moderation, toy recalls, quality control, product safety testing, materials sourcing, manufacturing efficiency, and supply chain resilience are crucial elements ensuring market competitiveness.

Market Research Overview

The Toys and Games segment of the global household durables market encompasses manufacturers producing toys, games, and related products. Compliance with stringent toy safety standards is paramount in this sector. Technavio's market analysis reveals that the industry's expansion will be fueled by advancements in game development software, interactive toy technology, and play patterns research. The burgeoning health and fitness industry, evidenced by the rising membership numbers in fitness clubs, presents an additional growth opportunity. This sector's future prosperity hinges on continuous innovation and adherence to consumer safety regulations.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/