Research Expert: Sarah Overall
  • Published: Jul 2025
  • Pages: 150
  • SKU: IRTNTR41411

  • Latest News- Toys And Games Market: Activity and ride-on toys expected to lead the Product segment during 2025-2029

    The Toys And Games Market is being driven by Increasing personal disposable income and rising middle-class population

    The Toys And Games Market is expected to grow at a CAGR of 8.6% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 86.2 billion. The emergence of 3D printing technology poses a significant challenge to the toys and games market. This innovative trend enables consumers to produce 3D prints of their preferred toy characters at their convenience, potentially infringing on licensors' intellectual property rights. The increasing affordability of 3D printers over the coming years exacerbates this issue. To mitigate risks and capitalize on this trend, licensors such as Sesame Workshop and Hasbro Inc. are exploring methods to legitimize DIY merchandise and toys, ensuring revenue generation while protecting their copyrights and trademarks. 

    Get more information on Toys And Games Market by requesting a sample report

    Global Toys And Games Market 2025-2029

    Which Factors Are Causing a Surge in Market Growth?

    The market is segmented based on

    • Product
      • Activity and ride-on toys
      • Infant and pre-school toys
      • Games and puzzles
      • Plush toys
      • Others
    • Distribution Channel
      • Offline
      • Online
    • Application
      • Up to 8 years
      • 9 to 15 years
    • Type
      • Creativity
      • STEM skills
      • Social-emotional development
      • Problem-solving
    • Geography
      • North America
        • US
        • Canada
      • Europe
        • France
        • Germany
        • UK
      • APAC
        • Australia
        • China
        • India
        • Japan
      • South America
        • Brazil
      • Middle East and Africa

     

    According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

    • Increasing personal disposable income and rising middle-class population
    • Increasing childrens TV and Internet viewership
    • Rise in online sales

    However, the market also witnesses some limitations, which are as follows:

    • Seasonal demand and short life of merchandise and collectibles
    • Market fragmentation
    • Increasing popularity of e-games

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    Market Scope in Toys And Games Market Research Report

    Market Scope

    Report Coverage

    Details

    Page number

    241

    Base year

    2024

    Historic period

    2019-2023

    Forecast period

    2025-2029

    Growth momentum & CAGR

    Accelerate at a CAGR of 8.6%

    Market growth 2025-2029

    USD 86.2 billion

    Market structure

    fragmentation

    YoY growth 2024-2025(%)

    7.8

    Key countries

    US, Germany, China, UK, Canada, India, Brazil, Japan, France, and Australia

    Competitive landscape

    Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

    Find out which segment is leading the market by accessing the free PDF report

    Research Analysis Overview

    The Toys and Games Market encompasses various aspects, including toy manufacturing, distribution, import/export, licensing agreements, design, innovation, and trends. Toy sales and revenue generate significant market share, influenced by consumer demographics and customer segmentation. Brands strive for loyalty through product development, packaging, pricing, promotions, and online marketplaces. Influencer and content marketing enhance customer experience. Sustainability, ethical sourcing, recycling, safety standards, legislation, and intellectual property are crucial considerations.

    Market Research Overview

    The global leisure products market, a segment of the larger household durables industry, encompasses categories such as action figures, board games, building toys, educational toys, and electronic games. According to Technavio, the market size is determined by the consolidated revenue of manufacturers in this sector, which includes consumer electronics, homebuilding products, household appliances, houseware and specialties, and leisure products. Key growth drivers for the leisure products market include the expansion of health and fitness clubs, with memberships experiencing significant growth over the past decade and the industry showing promising prospects. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.


    Contacts

    Technavio Research
    Jesse Maida
    Media & Marketing Executive
    US: +1 844 364 1100
    UK: +44 203 893 3200
    Email: media@technavio.com
    Website: www.technavio.com/

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