Authored By: Sarah
11 Jul 2024

 Tortilla Market to grow by USD 10.43 billion between 2024-2028

According to a research report “ Tortilla Market” by Distribution Channel (Offline, Online) Product (Tortilla chips, Pre-cooked tortilla, Tortilla mix) Geography (North America, South America, Europe, APAC, Middle East and Africa)- Global Forecast to 2028 published by Technavio, the market size is estimated to grow by USD 10.43 billion at a CAGR of  5.25% during the forecast period. The global trend of urbanization, with approximately 57% of the world's population residing in cities in 2022, according to the World Bank, has led to a significant increase in disposable incomes and a rising demand for convenience foods. By 2045, this figure is projected to reach 6 billion, fueling the need for easy-to-prepare food solutions. The World Bank Group reports that women's labor force participation reached 47% in 2022, further driving the demand for time-saving food products, including tortillas, in urban areas..

Browse market data tables, figures, and in-depth TOC on “Tortilla Market” by Distribution Channel (Offline, Online) Product (Tortilla chips, Pre-cooked tortilla, Tortilla mix) Geography (North America, South America, Europe, APAC, Middle East and Africa) Global Forecast to 2028.

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By Distribution Channel, the Offline segment is projected to dominate the market size in 2024.

The tortilla chips market has experienced consistent expansion in recent years, fueled primarily by rising per capita consumption in developed regions like North America and Europe. Diversifying taste preferences have encouraged global marketers to introduce an array of new flavored tortilla chip offerings, including cinnamon, cheddar, and jalapeno, to captivate new customer bases. Initially, the market was dominated by a limited selection of flavors. However, market competition has intensified, with small regional players gaining traction by providing artisanal and authentic products that cater to consumers' increasing demand for unique and authentic flavors.

By Product, Tortilla chips  segment is expected to hold the largest market size for the year 2024.

In the global tortilla market, traditional retail outlets, including supermarkets, grocers, convenience stores, specialty food stores, and local markets, dominate offline distribution channels. These establishments offer customers the advantage of in-person product inspection, a wide selection of tortilla options, and prompt order fulfillment. Notable offline distributors include major supermarket chains like Walmart and Kroger, neighborhood grocers, and niche merchants such as Mexican markets and bakeries.

North America is forecasted to hold the largest market size by region in 2024.

The North American tortilla market experiences significant growth due to urbanization, a robust food industry, and high vendor penetration. The US dominates this market, fueled by urban population expansion, increased disposable income, and a GNI per capita of USD76,370. The lure of employment opportunities in cities attracts rural residents, leading to a surge in demand for convenient, easy-to-prepare meals like tortillas.

The Tortilla Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market growth and forecasting and information about 20 market companies, including:

  • Arandas Tortilla Co. Inc.
  • Arevalo Foods Inc.
  • Azteca Foods Inc.
  • Bunge Ltd.
  • Cargill Inc.
  • Corporativo Bimbo SA de CV
  • Eagle Foods Australia
  • Easy Food Inc.
  • Fiesta Tortillas
  • Franco Whole Foods LLC
  • Gruma SAB de CV
  • La Tortilla Factory
  • LIVEN S.A.U.
  • MF Food
  • Ole Mexican Foods Inc.
  • PepsiCo Inc.
  • Teasdale Foods Inc.
  • Tyson Foods Inc.
  • Utz Brands Inc.
  • General Mills Inc.

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Research Analysis Overview

The Tortilla market caters to the increasing demand for nutritious, plant-based food options among the urban working population, who prioritize their health and wellness in their busy lifestyles. Tortillas, made primarily from corn or wheat, are rich sources of essential nutrients such as Fiber, Potassium, and Magnesium. However, the use of chemical herbicides and pesticides in Conventional farming may lead to the presence of unwanted elements like Sodium and preservatives in some tortilla products. Health-conscious consumers are increasingly opting for Gluten-free and Organic ingredients in their food choices. Advanced technologies and Product standardization have enabled the production of Tortillas with optimal levels of essential nutrients like Calcium, Vitamin B3, and Folic acid, while minimizing the use of Artificial additives and Lipids. The Vegan diet trend has further fueled the demand for Tortillas, as they are a versatile and convenient food option that can be used to make a variety of dishes. The market for Tortillas continues to grow, driven by consumer preferences for Nutritious food options and concerns over Bone disorders and other health issues.

Market Research Overview

In the dynamic and health-conscious German market, cultural significance lies in the consumption of whole grain and gluten-free options, particularly in Mexican-inspired dishes like burritos and tacos. Tortilla manufacturers cater to this demand by offering a wide range of products, including flatbreads and wraps made from alternative flours and ancient grains. To minimize product wastage and ensure efficient inventory management, advanced technologies and automation are employed in manufacturing processes. Shelf life is extended through natural additives and preservatives, while adhering to strict product standardization. The urban working population, with their fast-paced lifestyles, seeks convenience and health benefits from their food choices. Tortillas, rich in essential nutrients like potassium, fiber, and vitamin B3, align with these needs. Manufacturers address health concerns by offering gluten-free options and reducing the use of chemical herbicides and pesticides in conventional farming. Plant-based foods, such as corn and wheat tortillas, are popular among health-conscious consumers, who are increasingly aware of bone disorders, lipids, magnesium, calcium, vitamins, and protein. In the realm of mainstream dietary habits, international cuisines continue to influence food trends, making tortillas a versatile and nutritious choice for consumers following vegan diets or concerned about their carbohydrate intake.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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