Latest News- Supplements Market in US: Vitamins is expected to lead the Product segment during 2025-2029

The Supplements Market in US is being driven by Rising awareness through social media marketing

The Supplements Market in US is expected to grow at a CAGR of 7.1% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 21132.2 million. The engagement in sports and physical fitness activities is a crucial component of promoting health and wellness for both children and adults in the United States. These activities not only enhance an individual's physical fitness and overall health but also serve as an essential strategy to combat childhood obesity, a pressing health concern in the country. The benefits of regular physical activity extend to the reduction of risks associated with type 2 diabetes and metabolic syndrome, as well as the improvement of metabolic functions and musculoskeletal health. An active individual boasts higher cardiorespiratory fitness and stronger muscles compared to their sedentary counterpart. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Vitamins
  • Sports nutrition
  • Herbal and botanical supplement
  • Meal replacement supplement
• Distribution Channel
  • Retail outlets
  • Online stores
• End-user
  • Adults
  • Elderly population
  • Children and adolescents
• Formulation
  • Capsules
  • Tablets
  • Powders
  • Liquids
  • Softgels
• Geography
  • US

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Rising awareness through social media marketing
• Growing urban population
• Increasing number of sales outlets

However, the market also witnesses some limitations, which are as follows:

• Stringent government regulations
• Availability of traditional or natural weight loss methods
• Rising number of adulteration cases

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Market Scope in Supplements Market in US Research Report

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Research Analysis Overview

The US supplement market is focused on providing bioactive compounds and functional ingredients for enhanced nutrient absorption and health benefits. With a growing emphasis on supplement interactions, dosage recommendations, and ingredient traceability, quality control and third-party testing are crucial. Consumer education on health claims, personalized recommendations, and dietary counseling are essential. Emerging technologies like artificial intelligence, machine learning, data analytics, and personalized medicine are revolutionizing precision nutrition.

Market Research Overview

In the dynamic business landscape of the US market, the dietary supplements sector encompasses a broad range of products, including dietary supplements, herbal supplements, protein powders, omega-3 fatty acids, prenatal vitamins, and sports nutrition. These supplements cater to diverse consumer needs, from health and wellness to weight management and sports performance. According to market research firm Technavio, the global market size for these supplements is calculated based on the combined revenue generated by the vendors operating in this sector. This market excludes manufacturers of food processing equipment and producers of packaged alcoholic and non-alcoholic beverages. The growth of the US dietary supplements market is driven by several factors, including the increasing health consciousness among consumers, the growing popularity of natural and organic products, and the proven health benefits associated with specific supplements. For instance, dietary fiber, folate, vitamin A, and vitamin C are essential nutrients found in minimally processed foods that contribute to overall health and wellness. These factors are expected to fuel the growth of the US dietary supplements market in the coming years.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/