Packaged Rice Snacks Market in US to grow at a CAGR of 5.82% during 2024-2028
The Packaged Rice Snacks Market in US is expected to grow at a CAGR of 5.82% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 396.82 million. In the US market, the demand for packaged rice snacks is on the rise due to their health advantages. This trend is prompting vendors to amplify production and distribution efforts. Distributors serve a crucial role in the value chain of various food items, including packaged rice snacks. They provide both branded and local options to retailers. Supermarkets and hypermarkets are preferred purchasing avenues for packaged food products due to their convenience and affordability. The expansion of these food distribution channels, such as The Kroger Co., Costco Wholesale Corp., and Safeway (a subsidiary of Albertsons Companies Inc.), has witnessed substantial growth in the US.
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Technavio analysts predict that the Offline subsegment will lead the Distribution Channel segment during 2024 and 2028 In the US packaged rice snacks market, traditional retail channels, including hypermarkets, supermarkets, departmental stores, independent retailers, and convenience stores, represent a significant distribution network. Among these, supermarkets, departmental stores, and hypermarkets dominate the market share due to their extensive product offerings and convenient one-stop shopping experiences. Consumers are drawn to these channels by enticing discounts and appealing in-store displays, resulting in increased sales of fresh food items. Moreover, these retailers' capacity to sell high volumes of products grants them substantial buying power, enabling them to offer competitive pricing through discounts.
Here are the various ways based on which the market is segmented:
There are several factors that are causing the market to flourish rising demand for healthy snacks
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The Packaged Rice Snacks Market in the US is a significant segment of the snack industry, encompassing a variety of products such as rice cookies, rice biscuits, and rice dough-based snacks. Online retailers and independent retailers are key distribution channels for these ready-to-eat snacks, which come in various flavors and pack sizes. Private-label brands dominate the market, with consumers increasingly preferring healthy snack options. Whole grain rice is a popular base for these snacks, making them suitable for those with nut allergens issues or celiac disease. Halal and gluten-free options are also available. Packaging plays a crucial role in maintaining the freshness of these snacks, with modified atmosphere packaging, nitrogen flushing, and vacuum packaging common methods. Recyclable and biodegradable packaging are also gaining popularity for their eco-friendly appeal. Flavors range from savory to sweet, with low calorie and high fiber content making these snacks an attractive option for health-conscious consumers. However, product recalls due to contamination or quality issues can negatively impact the market. Puffed rice snacks are another sub-segment of the market, offering a crunchy texture and a lighter calorie count. Overall, the Packaged Rice Snacks Market in the US is expected to grow steadily, driven by consumer demand for convenient, healthy, and flavorful snack options.
According to Technavio, the US packaged rice snacks market falls under the global packaged foods and meats market, which is a segment of the larger global food products sector within the food, beverage, and tobacco market. This market encompasses food processing vendors engaged in extending shelf life and eliminating microorganisms from food products. Technavio calculates the market size by aggregating the revenues of the participating vendors, excluding those involved in manufacturing food processing equipment or producing packaged alcoholic and non-alcoholic beverages, including mineral waters.
The Packaged Rice Snacks Market in US is experiencing significant growth, fueled by the rising demand for healthy snacks. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
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