Authored By: Sarah
03 Sep 2024

Online Grocery Market Size to grow by USD 1653.7 billion between 2024-2028 

The Online Grocery Market is expected to increase by USD 1653.7 billion billion. As per the research report 2024-2028 published by Technavio, the market is expected to grow at a CAGR of 21.48% during the forecast period. The industry is segmented by Product (Food products and Non-food products), Type (One time customers and Subscribers), and Geography (APAC, Europe, North America, South America, and Middle East and Africa).

Food products is expected to lead the Product segment of the Online Grocery Market

In the retail sales of groceries, the food product segment significantly contributes to the revenue generation, encompassing regularly consumed items with shorter shelf lives. Consumers increasingly prefer online retail channels for food shopping due to several advantages. These include customization and personalization options, convenience, swift delivery, integrated return policies, and a wide range of products and brand selections. Furthermore, the presence of prominent players like Nestle, Danone, PepsiCo, Mars, Coca-Cola, Kraft-Heinz, Abbott, and Mondelez in the online grocery market through their websites and third-party retailers adds to the appeal.

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The APAC contributes 66% share to the Online Grocery Market in 2024

The APAC hold the largest regional market size in the current year. As a seasoned virtual assistant, I'm here to provide insights into the dynamic online grocery market. This sector experiences significant growth, with consumers increasingly opting for convenience and contactless shopping solutions. Key players leverage advanced technology, such as AI and machine learning, to personalize offerings and streamline operations. Collaborations with local stores and strategic partnerships expand reach and enhance customer experience. Amidst the competition, profitability hinges on efficient logistics, competitive pricing, and exceptional customer service.

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Online Grocery Market Research Overview 

The global broadline retail market encompasses the earnings of businesses offering retail services, discount merchandise, department stores, and online retailers and marketplaces dealing in consumer discretionary merchandise. According to Technavio, the market size is determined by the income generated by Internet retailing service providers, third-party online retail platform providers, door-to-door retailing services, department stores, and other general merchandise enterprises, including those facilitating online marketplaces for consumer goods and services. The market's expansion will be fueled by the increasing use of advanced mobile devices and high Internet penetration, empowering consumers to access on-demand online products and services.

The Online Grocery Market is experiencing significant growth, fueled by the Increased popularity and adoption of e-commerce platform. Businesses are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Online Grocery Market Research Analysis

In today's tech-savvy world, online grocery shopping has become a popular trend among consumers seeking freshness, convenience, and time-saving benefits. Digital platforms have revolutionized grocery shopping by offering a wide product selection, including locally sourced groceries, organic produce, and household items. The use of machine learning (ML) and artificial intelligence (AI) in supply chain management ensures that grocers can maintain the freshness of perishable items, making online grocery delivery a viable option for many. Urbanization and the increasing demand for contactless delivery have further fueled the growth of online grocery markets. Small-scale grocers are also joining the bandwagon, offering discounts and competitive pricing to attract customers. Drone deliveries are the latest addition to the online grocery delivery scene, providing quick and efficient delivery of essentials to consumers' doorsteps. With the convenience of ordering items online and the security of digital payments, online grocery shopping is here to stay.


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Jesse Maida
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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