Latest News- Online Grocery Market: Food products is expected to lead the Product segment during 2025-2029

The Online Grocery Market is being driven by Increased popularity and adoption of e-commerce platform

The Online Grocery Market is expected to grow at a CAGR of 18.5% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 1535.6 billion. The global market for functional food and beverages is experiencing significant growth due to increasing consumer awareness and preference for products that offer health benefits beyond basic nutrition. These benefits include enhanced immunity, improved cognitive function, heart health, digestive health, hydration, and electrolyte replacement, as well as better intestinal flora and gut function. With the rise of non-traditional fitness activities, such as yoga and aerobics, consumers are seeking functional food and beverages as a healthy source of nutrition. Given the wide variety and niche nature of these products, online grocery markets have emerged as the go-to destination for consumers to meet their functional food and beverage needs. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Product
  • Food products
  • Non-food products
• Type
  • One time customers
  • Subscribers
• Delivery Mode
  • Home delivery
  • Click and collect
• Product Type
  • Fresh produce
  • Breakfast and dairy
  • Snacks and beverages
  • Staples and cooking essentials
  • Others
• Geography
  • APAC
    • China
    • India
    • Japan
  • Europe
    • UK
    • France
  • North America
    • Canada
    • US
  • South America
    • Brazil
  • Middle East and Africa

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Increased popularity and adoption of e-commerce platform
• Rapid growth in e-commerce
• Growing popularity of fast delivery services

However, the market also witnesses some limitations, which are as follows:

• End-user perception of online grocery shopping
• Huge competition from offline retail stores
• Lack of proper infrastructure in developing countries

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Market Scope in Online Grocery Market Research Report

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Research Analysis Overview

In the realm of online grocery markets, advanced technologies play a pivotal role. An order tracking system ensures seamless delivery, a delivery driver app connects drivers with orders, and an automated warehouse system optimizes fresh food preservation and perishable goods handling. Temperature monitoring, stock rotation strategy, and promotional campaign management enhance the customer experience. Mobile app development and website security protocols safeguard transactions, while payment processing systems facilitate seamless purchases. Customer support channels, segmentation, market basket analysis, and sales forecasting techniques cater to individual needs. Pricing strategy optimization, customer retention programs, e-commerce platform scalability, website performance metrics, and user experience design ensure customer satisfaction. Content marketing, social media engagement, and email marketing effectiveness boost brand awareness.

Market Research Overview

The global broadline retail market encompasses the earnings of entities offering retail services encompassing discount merchandise, department stores, and online retailers and marketplaces dealing in consumer discretionary merchandise. According to Technavio's assessment, the market size is determined by the income generated by Internet retailing service providers, third-party online retail platform providers, door-to-door retailing services, department stores, and other general merchandise companies, including those facilitating online marketplaces for consumer goods and services. The market's expansion will be fueled by the increasing adoption of sophisticated mobile devices and high Internet penetration, empowering consumers to access on-demand online products and services.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/