Latest News: Heated Bedding Market 2024-2028: APAC Leads Growth Trends and Opportunities

Technavio, a leading provider of market research reports, has released its latest study on Heated Bedding Market. This report offers a comprehensive analysis of the current market trends, emerging opportunities, and key challenges. The global heated bedding market is experiencing significant growth due to the increasing demand for soft and comfortable heated blankets and throws. Consumers are particularly drawn to products made of velvet and microfibers, which provide exceptional softness and comfort. Brands like Sunbeam, a subsidiary of Newell Brands, are meeting this demand with offerings such as Oversized Faux Fur Heated Throws and Velvet Plush Heated Blankets. These premium products boast convenient pre-heating settings and extreme softness, adding to their market value. The heated bedding market is marked by continuous product innovation, focusing on functionality, comfort, and aesthetics, to cater to evolving consumer preferences.

Key Highlights

Growth Projections

The global heated bedding market  size is estimated to grow by USD 71.6 mn from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of almost 2.64% during the forecast period. Product premiumization is driving market growth, with a trend towards increased demand for extremely soft blankets and throws  However, ease of substitution  poses a challenge.Key market players include American National Manufacturing Inc., Bed Bath and Beyond Inc., Biddeford Blankets LLC, Brothers Bedding Mattress Factory, Delutti Inc., Electro Warmth, Living Earth Crafts, medisana GmbH, Microlife Corp., Newell Brands Inc., Serta Simmons Bedding LLC, Smiths Group Plc, Spring Air International, Tenacta Group Spa, The Surgical Co., The Vermont Country Store Inc., Thermotex Therapy Systems Ltd., and Tuck Sleep.

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Major Findings

• The Heated Bedding Market has witnessed a significant trend towards product premiumization, with manufacturers focusing on enhancing the features and functionality of their offerings. This includes the integration of advanced technologies such as temperature control systems, wireless connectivity, and materials like memory foam and bamboo. By catering to the growing demand for comfort and convenience, these premium products command higher prices and differentiate themselves from standard offerings. This strategy not only helps brands to expand their customer base but also enables them to increase their revenue and profitability.


• Heated bedding products offer numerous benefits for users, enhancing the overall sleeping experience. These products maintain a consistent temperature, ensuring optimal comfort and reducing cold spots. They also promote better blood circulation, alleviating muscle pain and stiffness. Additionally, they help save energy by reducing the need for excessive blankets and heating systems. Furthermore, they provide an added layer of insulation, keeping the user warm and cozy throughout the night. Overall, heated bedding solutions offer a more restful and rejuvenating sleep experience.


• The Heated Bedding Market experiences a moderate degree of product substitution due to the availability of various alternatives in the market. Consumers can opt for electric blankets, hot water bottles, or even portable heating pads as alternatives to heated beds. However, the unique selling proposition of heated beds, such as even heating and convenience, sets them apart from these substitutes, ensuring a steady demand.


• The Heated Bedding Market faces significant competition from bed climate-control systems, which offer more advanced temperature regulation features. These systems not only adjust the bed temperature but also maintain optimal humidity levels, ensuring a more comfortable sleeping environment. However, heated bedding solutions remain popular due to their affordability and ease of use, making the market a dynamic and competitive landscape for manufacturers and retailers.

Market Research Overview

The global home furnishing market encompasses businesses involved in the manufacturing and marketing of furniture, home decor, floor coverings, and appliances. According to Technavio's market analysis, the home furnishing industry's size is determined by the consolidated revenue generated by manufacturers and marketers of consumer electronics, home furnishings, decorative items, household appliances, and other homeware products. The growth of the global home furnishing market is attributed to several factors, including the surge in residential and commercial construction projects, which is anticipated to boost sales of new furniture and decorative items. Furthermore, the increasing number of renovation projects in major economies such as the US, China, and India is fueling the demand for home furnishings.

The Heated Bedding Market is experiencing significant growth, fueled by the Product premiumization. Businesses are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

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Regional Insights

The Heated Bedding Market represents a significant business opportunity, with growing demand for comfort and energy efficiency in residential and commercial applications. This market encompasses a range of products, including electric blankets, heated mattress pads, and heated water beds. Key trends include advanced temperature control systems, integration with smart home technology, and increasing focus on sustainability. Market size is projected to expand at a steady CAGR through 2027.

Research Analysis Overview

The Heated Bedding Market is witnessing significant growth due to the increasing focus on wellness and health. With the advancement of smart technologies, energy-efficient heated bedding solutions such as electric blankets and mattress pads have gained popularity. These products offer good sleep quality for individuals suffering from medical conditions like diabetes or back problems. The market is also driven by population growth and the convenience of portable, cost-effective options. Adjustable beds and heating systems are also gaining traction, providing customizable comfort and temperature settings. Energy efficiency is a key consideration, with many manufacturers focusing on energy-efficient solutions using heated water or electrically heated wires. Consumer awareness regarding the dependability, durability, cosiness, and quality of these products is also driving demand. Safety features, such as automatic shut-off mechanisms, are also crucial for the market's growth. Product diversification, including heated water and electrically heated wires, further expands the market's potential.

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