emergence of enterprise mobility and byod policy among enterprises is driving the Endpoint Security Market

Latest News:- Endpoint Security Market: On-premises is expected to lead the Deployment segment during 2024-2028

Technavio analyzes that the Endpoint Security Market is expected to grow at a CAGR of 19.98% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 18495.4 million.There are various factors that contribute to the growth of the market. The emergence of enterprise mobility and Bring Your Own Device (BYOD) policies in businesses has significantly impacted the Endpoint Security Market. With the increasing adoption of remote work and the use of personal devices for professional purposes, securing endpoints beyond traditional desktops and laptops has become crucial. Endpoints now encompass smartphones, tablets, and other IoT devices, expanding the market scope and increasing the demand for robust endpoint security solutions.

In the Endpoint Security Market, the on-premises deployment segment is projected to expand steadily due to enterprises' preference for complete ownership and control over their hardware and software. This model ensures that dedicated resources are allocated for the organization, managed either on-site or in private data centers. The on-premises deployment model's primary advantage lies in its ability to offer enterprises full control over the functioning of security solutions. Moreover, data security is enhanced as it is stored on dedicated servers, reducing the risk of network abnormalities, malware attacks, and vulnerabilities. Solutions like BlackBerry Cylance provide advanced threat detection capabilities using generative AI, malware baselines, and new file malware attack samples, further strengthening the on-premises model's security posture. However, it requires a robust IT infrastructure for implementation. 

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Endpoint Security Market Segmentation

• Deployment
  • On-premises
  • Cloud-based
• End-user
  • Large enterprises
  • Small and medium-sized enterprises (SMEs)
• Geography
  • North America
  • Europe
  • APAC
  • Middle East and Africa
  • South America

Top Performing Companies

As per our research findings, here are some of the key competitors that are leading the industry

• AO Kaspersky Lab
• BlackBerry Ltd.
• Broadcom Inc.
• Check Point Software Technologies Ltd.
• Cisco Systems Inc.
• CrowdStrike Holdings Inc.
• ESET Spol Sro
• F Secure Corp.
• Fortinet Inc.
• Malwarebytes Inc.
• McAfee LLC
• Microsoft Corp.
• Musarubra US LLC
• Palo Alto Networks Inc.
• SC BITDEFENDER SRL
• SENTINELONE INC.
• Sophos Ltd.
• Trend Micro Inc.
• VMware Inc.
• WatchGuard Technologies Inc.

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Research Analysis Overview

The Endpoint Security Market is witnessing significant growth due to the increasing number of network entry points and the need to protect internal data from advanced cyberattacks. Advanced security solutions like FortiXDR and Adaptive Protection are frontline solutions for businesses, utilizing emerging technologies such as machine learning and AI to combat cyber threats in the cloud and on-premises. With the exponential trend of cyberattacks, IT security is a critical concern for sectors like Retail, which must adhere to Data Security Standards like VAT and PAQSA. Services like ARIMA and exponential trend smoothing provide additional protection against ransomware, phishing, and other malicious activities, safeguarding GDP and ensuring IT security in the age of high internet penetration.

Market Research Overview

The Endpoint Security Market is a significant segment of the global IT software industry, focusing on safeguarding network access points, internal data, and devices from advanced cyber threats. This market caters to businesses seeking frontline solutions against emerging risks, such as those posed by the Internet of Things (IoT) and cloud computing. Technavio's market analysis encompasses companies providing advanced security solutions, including FortiXDR and Adaptive Protection, which leverage technologies like Artificial Intelligence (AI) and machine learning to ensure robust, real-time threat detection and response. These solutions are essential for businesses to maintain a competitive edge in today's rapidly evolving digital landscape.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

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Technavio Research
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