Latest News- Electric Toothbrush Market: Offline is expected to lead the Distribution Channel segment during 2025-2029

The Electric Toothbrush Market is being driven by Rising prevalence of periodontal diseases

The Electric Toothbrush Market is expected to grow at a CAGR of 8% during 2024 and 2029. During this period, the market is also expected to show a growth of USD 1899.6 million. The electric toothbrush market is experiencing substantial growth due to the increasing awareness and prioritization of preventative oral health measures. The escalating prevalence of oral diseases, including gingivitis, dental plaque, and bleeding gums, is fueling consumer demand for advanced oral care solutions, such as electric toothbrushes. Companies, like The Procter and Gamble Co., a leading player in the oral care industry, are capitalizing on this trend by introducing innovative electric toothbrush models with added features to cater to the evolving needs of health-conscious consumers. 

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Which Factors Are Causing a Surge in Market Growth?

The market is segmented based on

• Distribution Channel
  • Offline
  • Online
• Mobility Type
  • Sonic
  • Rotation
• End-user
  • Adults
  • Children
• Product Type
  • Rechargeable
  • Battery
• Geography
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
  • APAC
    • China
    • India
    • Japan
  • Middle East and Africa
  • South America

According to Technavio, There are several factors that are causing the market to flourish during the forecast period, which are as follows: 

• Rising prevalence of periodontal diseases
• Rising awareness of oral health
• Increased marketing and promotion

However, the market also witnesses some limitations, which are as follows:

• High cost of electric toothbrush
• Competitive market
• Stringent regulatory policies

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Market Scope in Electric Toothbrush Market Research Report

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Research Analysis Overview

The electric toothbrush market is experiencing significant growth due to increasing concerns over tooth decay and gum health. Companies are investing heavily in advertising to promote the benefits of electric toothbrushes over regular ones, positioning them as essential goods for maintaining oral hygiene. Power supply and affordability are key considerations, with online sales through e-commerce platforms driving adoption. Oral care products, including electric toothbrushes, are becoming essential personal consumption expenditures for internet users seeking to address tooth issues, dental problems, gum disease, and bad breath.

Market Research Overview

The global market for household and personal care products, as part of Colgate-Palmolive's extensive portfolio, encompasses the production and research and development of various items, including personal care products, cosmetics, perfumes, masks, sex toys, hair wigs and extensions, and polarized sunglasses. According to Technavio's market analysis, this market's growth is primarily driven by the rise in disposable income, leading to increased expenditure on non-essential yet desirable goods and services, such as electric toothbrushes and other personal care products. Advertising expenditure also plays a significant role in market expansion, particularly in the online sector, where consumer engagement and convenience are paramount.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/