rising prevalence of periodontal diseases is driving the Electric Toothbrush Market
Technavio analyzes that the Electric Toothbrush Market is expected to grow at a CAGR of 11.92% during 2023 and 2028. During this period, the market is also expected to show a growth of USD 4741.4 million.There are various factors that contribute to the growth of the market. The electric toothbrush market is experiencing significant growth due to the increasing prevalence of periodontal diseases worldwide. According to the Centers for Disease Control and Prevention (CDC), nearly half of adults aged 30 and older have some form of periodontal disease. Electric toothbrushes, with their advanced features such as multi-directional bristles and timer functions, are increasingly being recognized for their effectiveness in preventing and treating these conditions. As a result, the market for electric toothbrushes is projected to expand at a steady rate in the coming years.
The offline distribution channel, encompassing retail outlets such as hypermarkets, supermarkets, and department stores, accounts for a significant portion of the Electric Toothbrush Market. This segment's expansion is attributed to the high product visibility and consumers' ability to physically examine products prior to purchase. Vendors invest substantially in marketing materials within these stores and external advertising to boost electric toothbrush awareness. Promotional offers are employed to attract buyers and expand market penetration. As children do not typically make purchasing decisions for this product category, marketing efforts primarily target adults, including men, youth, and elderly individuals. Oral care product providers continue to innovate technologically, ensuring their offerings remain competitive on e-commerce platforms and in supermarkets.
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Electric Toothbrush Market Segmentation
As per our research findings, here are some of the key competitors that are leading the industry
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The electric toothbrush market is experiencing significant growth due to the global population's increasing focus on oral hygiene and the prevention of tooth decay, gum diseases, cavities, bad breath, and plaque. Dentists endorse electric toothbrushes as more effective than regular toothbrushes, leading to higher adoption rates. Advertising expenditure and personal consumption expenditure on oral care products are driving market growth. Battery-operated electric toothbrushes offer convenience and superior power supply. The online sector, including e-commerce platforms, is a major distribution channel, making these essential goods easily accessible to internet users.
The global personal care products market encompasses the production and research and development of various items, including toothpaste, cosmetics, and perfumes, as well as masks, sex toys, hair wigs, and extensions, and polarized sunglasses. According to Technavio, market growth is attributed to the rise in disposable income, leading to increased expenditure on non-essential goods and services, such as electric toothbrushes. Additionally, advancements in technology, like AI, are revolutionizing the electric toothbrush sector, particularly in the online market, with major players like Colgate Palmolive capitalizing on these trends.. Industries are leveraging the products belonging to the market for customer engagement, transactional notifications, and promotional offers.
Technavio Research
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